current position:Home>Chang'an Mazda will merge north and South Mazda, the new shareholder, as soon as the end of August

Chang'an Mazda will merge north and South Mazda, the new shareholder, as soon as the end of August

2021-08-24 17:31:34 Netease automotive industry

With the delisting of the capital increase project , changan Mazda New shareholders are coming , And North and South Mazda ( Chang'an Mazda and faw Mazda ) The rumors of the merger are also expected to be known in the near future .

8 month 20 Japan , The relevant person of the Board Secretary Office of Chang'an Automobile told the Economic Observer network reporter , The reason why Chang'an Mazda's capital increase listing in the equity exchange was removed , Because some investors have been delisted , However, the person did not disclose the specific identity of the investor , It only means that Changan Automobile will release relevant information in the next step .

The capital increase of Chang'an Mazda , It is considered to be a foreshadowing action before the merger of North and South Mazda . before , Reports quoted people familiar with the matter as saying , FAW Group will increase its capital in Chang'an Mazda , Form Chang'an automobile 、 Mazda 、 The situation of three-party shareholding of FAW Group , FAW Mazda will also be incorporated into Chang'an Mazda .

In the past two years , The development of Mazda in North and south is not satisfactory . In the eyes of the industry , If Mazda lets the two joint ventures continue to fight alone , Its development prospect in China will not be optimistic , And once north and South Mazda merge , Both dealers will sell more models , The overall competitiveness of Mazda's channels in China will also be stronger .

“ We are also waiting for formal notice of the merger , This must be a good thing .” Beijing Wang Siying, Chaoyang District, a FAW Mazda 4S The staff of the store told the reporter of the Economic Observer network , According to the information he learned , North and South Mazda will publicly announce the merger as soon as the end of this month , The shop 9 It is expected to sell models of two brands at the same time in months .

FAW or Dongfang

This year, 6 month 16 Japan ,“ Capital increase project of Chang'an Mazda Automobile Co., Ltd ” Listed on the Beijing Equity Exchange , Project publicity shows , At present, Chang'an Mazda is held by Chang'an Automobile and Mazda China respectively 50%, After the capital increase , The new investor will hold up to 5%, The shareholding ratio of Chang'an Automobile and Mazda China will be diluted .

The economic observer noted ,“ Capital increase project of Chang'an Mazda Automobile Co., Ltd ” The listing announcement was recently removed . according to the understanding of , There are usually two possibilities for the capital increase listing announcement to be removed , First, the listed party gives up capital increase , Second, the listed party has found investors , The capital increase project of Chang'an Mazda is the second case .

For the latest progress of Chang'an Mazda capital increase project , Mazda China insiders told the economic observer that , There is no official information to disclose .

Although Mazda China is vague , However, considering the various requirements put forward in the publicity of capital increase projects , Regarded as , The new investor found by Chang'an Mazda this time should be FAW Group .

Publicize according to the project , Intended investor “ Be able to provide business support for the financing party at the market channel end , It can help the financing party to reduce the cost of capital , Achieve complementary advantages or synergy with financing parties ”,“ The intended investor with state-owned enterprise background is preferred ”,“ The intended investor can establish a good communication and cooperation relationship with the original shareholders of the financing party , Those with good cooperation foundation with the original shareholders of the financing party are preferred ”.

FAW Group undoubtedly meets all the above requirements , FAW Group is a central state-owned enterprise , Mainly engaged in automobile business , Mazda also has the basis for cooperation , The two sides jointly established FAW Mazda .

what's more , The capital increase shows that , Chang'an Mazda hopes to share channels with new shareholders , Save related costs . Once FAW Group is introduced as a new shareholder , Chang'an Mazda can naturally solve the channel problem delayed for many years by integrating FAW Mazda .

In the past two years , The news of Chang'an Mazda dealers returning from the network came out frequently . According to the data publicly disclosed by Chang'an Mazda ,2019 year , Chang'an Mazda still has new network access 4S The store 15 home 、2S The store 45 home , The overall number of dealers exceeds 466 home . But to 2020 year 4 month , This figure drops to 432 home .

Behind the decrease in the number of dealers is the poor performance of brand sales . data display , changan Mazda 2 Parameters picture )018 Annual sales for 16.33 Thousands of cars , Year-on-year decline in 11.8%;2019 Annual sales for 13.63 Thousands of cars , Year-on-year decline in 16.8%;2020 Annual sales for 13.66 Thousands of cars , A mild increase year-on-year 0.24%.

stay 2020 While the annual sales volume turns from decline to rise , The profit situation of Chang'an Mazda deteriorated further in the same period . The capital increase announcement shows that ,2019 year , The net profit of Chang'an Mazda is 18.7 Billion element , Year-on-year decline in 25.96%;2020 year , The net profit of Chang'an Mazda is 14.75 One hundred million yuan , Year-on-year decline in 21.12%.

Performance pressure forced the merger

in fact , The rumor of the merger of North and South Mazda came from 2019 It began to flow out one after another in . Although the versions of these rumors are different , But one thing in common is , It is mentioned that FAW Mazda will be dissolved or merged into Chang'an Mazda .

2020 year 12 End of month ,“ dissolution ” Rumors hit again , claim “ FAW Mazda will be dissolved , The original FAW Mazda dealer will start from 2023 Since, we have merged and sold Chang'an Mazda models ”. But then FAW Mazda denied the news .

This year, 4 month , According to a source , FAW Group 、 Mazda 、 Changan Automobile is negotiating , The three parties plan to merge FAW Mazda related businesses into Chang'an Mazda , Dealers of the two brands will also merge , FAW Mazda business department will be dissolved .

It is worth noting that , Although the development of Chang'an Mazda in recent two years is not very optimistic , But comparatively speaking , FAW Mazda is more vulnerable . Some analysts think , With limited energy and resources , Mazda's strategic focus has long been biased towards Chang'an Mazda , It is a general trend that FAW Mazda is merged into Chang'an Mazda .

In manufacturing , Chang'an Mazda has production and sales functions , FAW Mazda is only a sales company , The products are manufactured by FAW Pentium . In terms of market performance , Faw Mazda 2017 year 、2018 year 、2019 The annual sales volume is respectively 12.6 Thousands of cars 、10.8 Thousands of cars 、9.14 Thousands of cars , Showing a downward trend .

In terms of equity structure , Mazda's relationship with FAW Mazda is not as good as that with Chang'an Mazda “ close ”. Qixinbao information display , FAW Mazda is held by FAW Group 60%, Mazda holds only 40%; Chang'an Mazda is owned by Chang'an Automobile and Mazda respectively 50%, Mazda holds a higher proportion of shares in Chang'an Mazda .

however , As the largest shareholder of FAW Mazda , FAW Group is facing the continuous decline of sales volume of FAW Mazda in recent years , Some countermeasures have been taken .

2020 year 5 month , FAW Group announced that it would adjust the management relationship of FAW Mazda , The main body of cooperation with Mazda is adjusted from FAW Pentium to FAW Group ;6 At the beginning of , FAW Group established Mazda business department , FAW Mazda cooperates with FAW within the group - Volkswagen and FAW Toyota are at the same management level .

This series of actions , At that time, it was regarded by the outside world that FAW Group intended to boost the market performance of FAW Mazda . however , The operation mode of FAW Mazda has not changed , The shareholding ratio of both sides has not changed .

and , The economic observer noted , At present, the sales volume of FAW Mazda has not improved .2020 year , The sales volume of FAW Mazda is only 7.8 Thousands of cars , Year-on-year decline in 14.78%. Before this year 7 Months , The sales volume of FAW Mazda is 3.64 Thousands of cars , The year-on-year drop is about 22.6%.

Yan Jinghui, an auto industry analyst, told the economic observer , Once north and South Mazda merge , For FAW Group, it is equivalent to unloading a burden , For Mazda , It is conducive to its integration of limited resources in the Chinese market , Save management costs , Improve overall performance .

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