current position:Home>EULA celebrated her birthday with "Mulan"

EULA celebrated her birthday with "Mulan"

2021-08-24 18:21:51 Wechat automobile

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8 month 20 Japan is of special significance to the Euler brand , Time goes back 2018 year , At the Euler brand press conference , As a brand-new new energy brand of Great Wall Motors, Euler has entered the public view for the first time , Euler's English ORA From Spanish HOLA, Meaning for “ Hello ”, Euler at that time hoped to establish a good communication with consumers through the brand .

On the occasion of the third anniversary of the establishment of the brand , Looking back on the past three years , Euler brand successfully pasted “ Love women more ” The label of , It has also become one of the most popular car brands . Euler's three years have coincided with the three years of vigorous development of China's electric vehicle market , Euler used the popular “ cat ” Name the car , While successfully going out of the circle, it accurately and directly attacked the young generation of boys and girls “ Cat slave disease ”.

As “ Global car brands that love women more ”, Euler once again used self breakthrough marketing to bring the first new energy performance model for women -- Euler is a good cat GT Mulan Edition . you 're right , It's the one everyone will recite 《 Mulan resigned 》 The hero of , A brave woman who doesn't let men .

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Do in the pure electricity market “ Hua mu LAN ”
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Good cat is quite familiar to everyone , As the fourth model of Euler , The retro image of the cute cat is deeply rooted in the hearts of the people , It also starts with a good cat , Euler made a new brand declaration : Women friendly brands . With the launch of good cat, it has joined the model matrix , The overall sales price of Euler products has also covered 7 ten thousand -15 Ten thousand yuan ,“ Boutique car ” The concept of , Also from the 7 10000 class products are extended to 15 All level , Therefore, the launch of good cat series is the beginning of the upward trend of Euler brand .

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Good cat GT The Mulan version can be understood as the sports version of the good cat , The front face is exaggerated L Type tusk decoration 、 Hub cat claw contrast design , Plus exclusive GT Moving tail , Good cat GT Mulan's cute and fierce design shows the other side of Euler's brand .

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A good cat that shows people with sports GT The acceleration time of Mulan version is 6.9 second , In this electric car, it's easy to 3、4 The era of seconds is not so prominent , But considering it 13.8 A pre-sale price of ten thousand yuan , This acceleration performance is better than most fuel vehicles at the same price . besides ,0.298 Wind drag coefficient and ORA-Launch+ Ejection start function , A quiet movement reflects a good cat GT Mulan version “ Double sided ”.

Independent 、 self-confidence 、 Courage is the core of Mulan's spirit , It is also the attitude declaration of thousands of women in the new era , Good cat GT With “ A magnolia ” The name of “ Women's sports car ” location , Break the tradition with a maverick naming method , How much powder can you circle this time ?

“ Meow ” Dote on , Do you admire ?
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This year, 4 month 2021 Shanghai Auto Show , Euler brought a female exclusive feast , And released on the spot “ Princess Euler's Pet Plan ”, The future will come out 1 100 million yuan to subsidize car purchase 、 User activity 、 Public welfare action, etc .

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From a good cat GT Euler can also be seen in the three pre-sale rights and interests released in the Mulan version “ Meow ” Doting sincerity ,“ Meow sweetness ” The original intelligent charging pile and the maximum of each charging pile can be presented as a gift 4500 The amount of financial interest discount of RMB ;“ Meow peace of mind ” It will provide the first individual car owner with a lifetime warranty for the battery , And basic traffic is free for life + Entertainment service traffic 1 Free year , as well as 24h No electricity, free road rescue and other reassuring Services ;“ Meow intimate gift ” Provide free door-to-door service , Make the after-sales experience more elegant and calm .

Not long ago , Euler released 2022 Black cat and kitten are also launched for users, including “ See you ”、“ Intimate gift ”、“ Peace of mind ” And so on .

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Euler brand, which cares for women, in addition to the model subsidy policy “ Spend money like water ” Outside , More focus on creating deeper emotional connection for the new generation of female users .4 Shanghai auto show in May , Euler is devoted to creating the Princess Castle online Red booth , Let the majority of women touch the pink princess dream ;7 End of month 2021China Joy in , Euler cross-border joint many brands and IP, A special building for fans “ Meow star dimensional city ”, Make the meow fans happier ; Not long ago , Euler launched a new co creation design lifestyle IP—— Haowu Institute , With creative female consumers “ Play together ”, With an attitude 、 There's a story 、 A good thing with design , Create a kind of exquisite 、 sexy 、 A pleasant lifestyle .

Get along well with “ Her marketing ” Our Euler will “ Dote on women ” Successfully engraved into the brand gene , Just three years. , Euler has created a complete set of brand playing methods , Accurately cut into the market blank with women as the selling point , Have to say , Euler is so playful .


The cat was just then , Birthday party is coming
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Open the report card handed over by Euler brand this year , You'll be surprised , Euler brand 1-7 Monthly sales reached 5.98 Thousands of cars , Year-on-year growth 378.4%. Eulerian “ Cat family ” Has become the star of rim traffic , Ancient and strange shape 、 Innovative naming and creative marketing , The topic and attention of Euler brand remain high .

Yu Fei, general manager of Euler brand marketing, said , Euler brand in Beijing 、 There are many consumers in first tier cities such as Tianjin , quite a lot BBA The car owners all choose the Euler model as the second scooter .“ China 20 to 60 The total number of female consumers reached 4 Billion , The annual consumption potential is as high as 10 Trillions of dollars , The same is true in the auto market . Their contribution to the sales volume of China's car market may exceed 35%, Annual sales will exceed 700 Thousands of cars .” Yu Fei added .

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From black cat to white cat to good cat , Euler brand “ Cat family ” More than that , Good cat GT、 Lightning cat 、 Punk cat 、 The ballet cat will meet you one by one , Especially before 2021 The punk cat and the ballet cat on display at the Shanghai Auto Show , Two models with retro styling as the main tone remind everyone of the fashion of the last century .

About to open 2021 Chengdu auto show , Euler has an offline cat birthday party , With fans 、 The owner 、 The media opened the third anniversary Carnival , Yes “ Cat line ” With fresh blood , Euler's third birthday party is destined to be very lively .

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