Vigorous listing, but cool sales! Are these cars really not worth buying?
2021-08-24 18:22:04 【Wechat automobile】
Hello！ Good morning, everyone
Now , There are hundreds of new cars on the market every year , But people tend to focus on a few sales stars 、 Or on a car with its own topic attribute .
In fact, there are many models , The manufacturer has made great efforts , Also gave high hopes , But the final sales were not satisfactory 、 Tends to be cool .
Today we will introduce several such models , Look at them
Mention Cadillac , We can think of many key words , Include “ Discount ”、“ 100km acceleration ”、“ Post drive ”、“ Bath King ” wait , However, the source of these impressions is not the model Cadillac is currently selling , But in 2019 It has been discontinued since 、 Discontinued ATS-L.
Later on CT5, It's actually ATS-L Successor , And he CT5 For high and low matching “ new ” models CT4,
Although the body dimensions of the two models are different , but meanwhile CT4 The exterior design and interior upholstery have been significantly upgraded , Design elements and CT5 It was unified . But insiders are well aware of the relationship between the two , And looking from the side ,
even so , Reassemble the listed CT4 It still has very clear product characteristics , and CT5 The price threshold has been opened 4 Ten thousand yuan gap . Although compared with Mercedes Benz A level 、 audi A3、 BMW 1 Fasten these cars , The price is still a little higher , But considering that And the unique rear drive attribute at the same price , This car still has a lot of potential to sell well .
But it turns out ,
From last year 4 Since launch in ,CT4 Most of our monthly sales are 2 Within a thousand .7 month , The insurance coverage of this car is only 1752 car , The first seven months , The monthly average is only 1600 car .
The first is product attributes ,CT4 Our selling point is the rear drive 、 Power and luxury brands . The main customers attracted are 30 Young consumers under the age of , And people of this age , Be able to bear 20 The budget of about 10000 yuan is not much .
Secondly, the short board is too prominent ,CT4 Although it has the size of a medium-sized car , But inside The rear head space is also very limited , It's hard to bear the main demand of household . This point , This will lead to groups that have the strength to buy , You may also give up because of the short board of space .
And finally CT4 Excellent mechanical quality at the same level , The maximum discount has reached 6 Ten thousand yuan or so , The actual entry threshold has been lowered to 18 Ten thousand yuan . But Mercedes A level 、 audi A3、 BMW 1 The actual price threshold of the system is no higher than CT4 high , BMW 1 The price of naked cars is the lowest, even down to 15 Ten thousand yuan range .
In this case , For the vast majority of consumers who just want to buy a luxury brand ,CT4 Their appeal is limited .
Is it worth buying ？
CT4 The characteristics are outstanding , But in essence, the audience is very small , It's not a car with great selling potential . If its shape 、 Post drive 、 power 、 Brand and other advantages can just hit the demand , and
For most ordinary consumers , consider CT4, Still need to be careful .
Skoda Mingrui was once a very popular car , As early as 2007 It was introduced into the domestic market in , Monthly sales soon climbed to 5 More than a thousand , from 2010 In, it began to further break through the 10000 vehicle mark .2015-2016 Year interval , Monthly sales often reach 1.5 More than ten thousand .
But in the 2018 end of the year 、2019 Beginning of the year , Mingrui's sales have plummeted , The monthly sales volume can no longer exceed 10000 . After the 2020 In early, it suffered heavy losses ,
In this year 5 month , add PRO The new generation of Mingrui with suffix was officially listed . In addition to the new platform , The most obvious upgrade of this car is a significant increase in size ,
Although Mingrui PRO 12.49 The starting price of Wan is much higher than that of the old model , but Soar team 1.4T The starting price of the version is as high as 15.59 ten thousand . Besides ,
But the market did not respond accordingly , bright and sharp PRO stay 5 After the launch in January , Sales are still not improving .6 month 、7 The insured amount of the month is 1795 Vehicles and 1707 car . Although the time is still relatively short , But judging from the sales volume in these two months , bright and sharp PRO It may be difficult to reverse in the future .
From the perspective of product power , The core engine and powertrain , It's exactly the same as Volkswagen's best-selling model Suteng . In addition, Mingrui PRO Also based on the leading domestic Sagitar generation MQB EVO platform , At the same time, the appearance and interior design , More new elements are also used .
Price , bright and sharp PRO Although there is not much discount for new cars on the market , But because the prices are set relatively low , After the Sagitar offer ,
In this case , Sagitar before this year 7 The average monthly coverage for the last months exceeds 2 Thousands of cars , It's Mingrui PRO More than ten times . So obviously ,
On the other hand , With the strong rise of independent brands , Models like Geely Xingrui , Size 、 Space is no less than sharp PRO, And the whole line 2.0T The engine 、 Excellent mechanical quality 、 Richer configurations , They are also relatively sharp PRO The advantages of .
It doesn't mean PRO Not a good product , But if you pursue a joint venture brand , The first choice is undoubtedly Volkswagen Sagitar with similar price after discount . If you care more about product power , You can also choose Geely Xingrui . The sharp in the middle PRO, Stress naturally Doubled .
Is it worth buying
Personally speaking , I recommend Mingrui very much PRO Of , At least, After all, it's in platform architecture and Design , Are a generation ahead , Specific function configurations such as advanced driving assistance , Also more comprehensive than Sagitar .
Of course , Focus on brand 、 Or focus more on product power , May still bypass Skoda , Choose other joint venture or independent brand models .
More than two months ago , Baojun, a specialist in divine vehicles , Launched this Compare The minority SUV , Or it can be directly regarded as a station wagon ——Valli.
Small partners who don't pay close attention to the car market , Many put Valli As a new model of Baojun , In fact, this car was as early as last year 8 It has been on the market since January , But the name was not Valli, It is RC-5W.
however First half of this year ,RC-5W The cumulative insured amount is 3391 car , There are only 500 More than a . as for Valli, This year, 7 Month minute , The amount of risk is only 977 car .
Valli Before , Joint ventures and independent brands have also tried this type , But no one has ever sold well . Unless the product force is very prominent , Rely solely on the positioning and concept of station wagon or recreational vehicle , At home, there may be a lack of soil for success .
And in the such as , changan 、 geely 、 GAC, etc , stay 10 Among the models of about 10000 yuan , Already used Direct injection engine . but baojun Valli The whole system still stays in the era of multi-point EFI Technology ,147 Power parameters of horsepower , It has fallen behind in the same price .
In terms of functional configuration ,Valli None in the whole department 6 airbag .L2 Level driving assistance is limited to the top configuration , The steering wheel can not support back and forth adjustment 、 The same level has begun to popularize all liquid crystal instruments , The whole system is missing . When the brand power is not dominant ,
In this case , If you don't like it very much Valli Positioning and modeling of , This car lacks the persuasion to further order .
Is it worth buying ？
Under the new round of vigorous marketing , Baojun should have succeeded in Valli Passed to the target user . As analyzed above , In addition to its unique positioning , There is no highlight in the aspect of product strength ,
Joint venture intermediate car market a few years ago , Yes “XX There are three treasures , Cable eight K5 Michael sharp treasure ” That's what I'm saying , It's not nice to say , But the high cost performance of the three cars , It was once deeply rooted in the hearts of the people .
And as market competition intensifies , The sales of the three models have fallen sharply in recent years , Except Mai Ruibao XL Relying on ultra-high cost performance sales is passable , Sales of two Korean intermediate cars , Almost negligible .
But Hyundai and Kia didn't give up completely , Beijing Hyundai last year 7 The 10th generation sonata was launched in January , Two months later , Kia's new K5 Kaiku is also officially listed . Two cars are still “ coincidence ” We have worked out exactly the same price range ：
Although Buick Regal 、 Chevrolet Malibu XL The terminal price after model discount , It's all down to 15 Ten thousand yuan or so , No better than new K5 Keku and Sonata are priced high , however
Besides K5 Keku and Sonata's 2.0T edition , The dynamic parameters have reached 240 horsepower , And the threshold of entry is also pressed to 18 All s , In joint venture models at the same price , It can be said that it is very prominent .
But now a year has passed ,K5 Keku and Sonata's free hand fight has little effect , In the first seven months of this year ,K5 The cumulative insured amount of Kaiku is only 8353 car , Month only 1 Thousands of cars . The cumulative risk of the ten generations of sonata is only 5414 car . A year later, sales are still the same , We can already judge the replacement of these two models , Still failed .
From the product level alone ,K5 The styles of Kaiku and the tenth generation Sonata are still outstanding , Both models are very sporty , It can be said that it is the most thorough middle-aged lightening of medium-sized cars . Considering the price close to the people , We should gain something from young consumers .
Of course , This positioning itself is a double-edged sword , Especially for medium-sized vehicles , Even more so . The balance between sportiness and practicality , It is a great test of the manufacturer's skills . by comparison , Regal, whose price threshold is also very low after discount 、 Michael sharp treasure XL, It's more sophisticated at this point .
besides ,K5 Keku and the tenth generation Sonata 1.5T edition , That alone , It is also enough to dissuade many consumers who have a certain interest .
however Come to the intermediate car level , Consumers tend to pay more attention to brands . and
And in the K5 In the main sales range of keku and Sonata , passat 、 magotan 、 Medium sized cars of strong brands such as Teana and even accord , The naked car price after the discount is also It's not high . Even if the power 、 The configuration is slightly weak , But in front of brand power , Obviously, it's still German 、 Japanese brands are more persuasive .
Is it worth buying ？
At the product force level , except 1.5T Version of the dry dual clutch gearbox ,K5 Keku and Sonata have no other obvious weaknesses . and 2.0T The versions match 8AT transmission ,
But now the public 、 Nissan and other brands also offer great discounts , For example, Passat's 2.0T The threshold for getting started with the version is even less than 17 ten thousand .20 Ten thousand yuan can even buy 2.0T Low power top version , The function configuration is quite complete . In this case ,
If you like it very much K5 The styling style of keku or Sonata , And can also accept Korean brands , Two cars can also be considered . however
Jihu is a new brand founded by BAIC that specializes in the new energy market , A pure electric car was launched in the second half of last year SUV αT, But there hasn't been much sound . Until this year's Shanghai Auto Show , Developed by Jihu and Huawei in-depth cooperation αS Officially listed , At the same time To become the focus of attention .
It's really amazing , Interested partners can click the following figure to review .
Of course , A version that is truly equipped with Huawei car machine and automatic driving technology , It's not on the market yet . But almost αS Or through Huawei's aura , From obscurity to the focus of the industry . So in this case ,
It is a pity that , did not .
This year, 7 month , Since its launch this year , The cumulative insured amount of this car is only 363 car . It must also include the test drive license plate , The number that really sells to consumers , There will undoubtedly be fewer .
It's simple , Huawei's automatic driving technology is excellent , But the entry threshold for pre-sale is as high as Even if it goes public , It doesn't have enough attraction .
Besides , Most consumers have never heard of . Spend hundreds of thousands on a brand you've never heard of , It really takes too much courage .
Is it worth buying ？
In fact, there is no need to answer this question , And at present, there are few distribution networks of Jihu all over the country , Even interested people , It may not be easy to see the real car , There are not many excellent new energy vehicles at the same price .
therefore , For this car , Even if you're really interested , I also suggest watching more .
There are many best-selling models in the market , More unsalable models , And today we mentioned 6 models , They are all products worth talking about in the car market . Although they don't sell well , But the reasons behind it are different , Among the products left out in the market , There is no lack of sharp PRO In fact, such a powerful product .
For this 6 car , Would you consider it ？ Welcome to leave a message for discussion .
author[Wechat automobile],Please bring the original link to reprint, thank you.
The sidebar is recommended
- Which one should Mazda cx-5, ankovi and Kodiak choose?
- Or for boyue x? Geely Chengdu auto show lineup announced
- Free driving for three years can earn 500000! Is this SUV really worth buying?
- First look at Chengdu auto show: 600 tank boyue x is unveiled, and the domestic race is less than 300000 Juzhan
- Audi broke out completely! From 190000 to 140000, it is as stable as the high-speed railway has never seen it float
- In case of spontaneous combustion during driving, BMW awarded a compensation of 190000 for vehicle spontaneous combustion
- Wuling Kaijie has no discount on car purchase recently, starting from 85800 yuan. Can you find out?
- Another explosion! Listing! 8000 a month! Mingjue HS vs c-trek Weiling
- Geely's financial indicators improved significantly in the first half of the year, and the sales target of 1.53 million vehicles remained unchanged throughout the year
- Led by Toyota Saina, a variety of MPVS will collectively appear at Chengdu auto show
guess what you like
Honda no longer has "absolute" influence! Chinese auto companies began to fight back with high quality
It is similar to the reduced version of "novel steed", split headlights + suspended roof, pre-sale 130000, so handsome!
The bear child scraped 2 million Mercedes Benz, and the owner was very calm after seeing it, which was unexpected
The guy spent 350000 on a Mercedes Benz c260l, which looks like an S-class, and the car keys are more difficult to distinguish
Korean family car dispute: Kia K3 vs. Hyundai Yuedong
The dynamic gene is stronger. The rendering of the new BMW X7 is exposed and is expected to be officially unveiled next month
It's better to have more space for family cars. These two have high appearance value, strong power and cheap maintenance
out of the ordinary! This wave did not expect! The monthly salary is 5000. You must buy it quickly! Baojun 530 vs Rongwei I6
Official modified version / selling 248800 yuan tank Ranger listed
Toyota flat head light truck RV, with a length of 5.2 meters, complete kitchens and bathrooms, and three beds, is in its early 300000's
- New car ｜ jointly created by users, "ice diamond powder" is launched, and Euler lightning cat adds new car color
- Finally the trump card! You can buy it with a monthly salary of 8000! Song Pro vs Ruicheng CC
- Which is more fuel-efficient, pressing the accelerator deeply or slowly? Old driver: attention! Did something wrong and hurt the car
- Or become the masterpiece of the pure fuel model, and the spy photos of the new Porsche Panamera road test are exposed
- Every woman should have a "Mulan" in her heart
- The new Lexus LX hypothetical picture has been exposed, which can be called "hardcover" land tour! Expected lunar phase in December
- Why does the car make a strange noise when turning in place and crossing uneven roads?
- The big show of Chengdu auto show is coming. These five new cars are highly expected. Let's see if you have your dishes
- Buy is earn! Shock! 8000 a month to buy this car? Ruicheng CC vs boyue
- The official picture of SAIC T90 modified version will be exposed at Chengdu auto show
- Finally the trump card! Finally conscience! The winner of life with an annual income of 200000! Lexus UX vs Asian Dragon
- BAIC Ruixiang's first SUV was exposed, with three rows and seven seats and 1.5T power. It looks very aggressive
- Lingke 03 currently offers a maximum discount of RMB 2000 for car purchase, starting from RMB 111800. Is it worth starting?
- The old cross-country gun's favorite is the gantry bridge. It's a sharp weapon that can't get around when playing cross-country
- This car really competes for the face of domestic cars and has been purchased by Bulgaria as a police car. Netizen: it's so domineering
- This GT super run is going to be hot, with 816 horsepower + 2.7s breaking 100, and the endurance has reached 1000 km
- Test drive? Xingrui PK joint venture competitive products at the same level, the only way left for the other party is to reduce the price?
- Facing the future, the new Lexus es optimizes the driving experience, showing an elegant and low-key between movement and silence
- The girl waited for ten years without getting married, and finally a luxury car came at the funeral
- Is it your favorite domineering style to release independent luxury hardline SUV representatives in the official map of tank 600?
- Personality trend player! What are the highlights of the new Buick Willan Pro / Willan Pro GS?
- The girl's exclusive small steel gun accelerates for 6.9 seconds in 100 kilometers, with a pre-sale of 138000 yuan
- You who are suitable for business and living, have a successful career and want "three children", don't you think about it?
- The front face is similar to Mercedes Benz, and the domestic will build a 1.5T engine
- What is the driving experience of BYD Han EV? After driving 7100 kilometers, the owner said so
- Nissan has another popular model. It dumped 16000 units last month, and the power belt t is only 120000, which is more face than Haval H6
- Tong Yao and Zhang Zilin don't wear very well. Although they are all casual styles, their styles are completely different
- 1.22 million bought a range rover and spent another 80000 to change the red interior. When the car was disassembled, the owner admitted that he couldn't bear to see it
- Mercedes Benz finally began to offer discounts! From 2118000 to 170000, the whole system is equipped with suspension screen
- BAIC Great Wall teamed up to build off-road. Here comes the BJ40 with two doors and four seats! Jimmy, please step aside
- Guangdong boss wants to transfer 2.6 million yuan to Maybach 62s. After the car dealers came to the scene, they said they didn't dare to accept it
- The battle version poster of Ren Jialun's "Zhou Sheng as before" is easy to burn, and the White Deer dreams of returning to the fairy sword
- It's rare for baby to be so handsome. She wears a black suit with a bra inside, which just dents her big sister's aura
- How about the C5? What are its advantages? You'll understand after reading it
- Equipped with exclusive sports tail, little sister's big toy, Euler good cat GT Mulan version for pre-sale
- Toyota will cut production by about 40% in September, and its annual production target remains unchanged
- Large space class C car, fuel consumption 4.8L, high imported quality, low price, detailed explanation es
- Not disappointing SUV, national six emission standard, 231 horsepower with 4WD, more domineering than the Wrangler
- Hechuang z03 has been pre sold since 130000. Those who like aion y must also fall in love with TA
- A new generation of "civic" appeared low-key, officially launched on September 24, equipped with high-power engine!