current position:Home>Vigorous listing, but cool sales! Are these cars really not worth buying?

Vigorous listing, but cool sales! Are these cars really not worth buying?

2021-08-24 18:22:04 Wechat automobile

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Hello! Good morning, everyone


Now , There are hundreds of new cars on the market every year , But people tend to focus on a few sales stars 、 Or on a car with its own topic attribute .


In fact, there are many models , The manufacturer has made great efforts , Also gave high hopes , But the final sales were not satisfactory 、 Tends to be cool .


Today we will introduce several such models , Look at them Why is it cold , Is it really not worth buying ?



Cadillac CT4


The guided :23.97-25.97 Ten thousand yuan

7 The amount of insurance in the month :1752 car


Mention Cadillac , We can think of many key words , Include “ Discount ”、“ 100km acceleration ”、“ Post drive ”、“ Bath King ” wait , However, the source of these impressions is not the model Cadillac is currently selling , But in 2019 It has been discontinued since 、 Discontinued ATS-L.


Later on CT5, It's actually ATS-L Successor , And he CT5 For high and low matching “ new ” models CT4, It's essentially based on non lengthened ATS The standard axis version is upgraded .


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Although the body dimensions of the two models are different , but 2775mm The wheelbase is exactly the same , meanwhile CT4 The exterior design and interior upholstery have been significantly upgraded , Design elements and CT5 It was unified . But insiders are well aware of the relationship between the two , And looking from the side , The body proportion and main lines of the two cars , All the same :


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Cadillac ATS

 

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Cadillac CT4


even so , Reassemble the listed CT4 It still has very clear product characteristics , The starting price is up to 24 Within 10000 yuan , and CT5 The price threshold has been opened 4 Ten thousand yuan gap . Although compared with Mercedes Benz A level 、 audi A3、 BMW 1 Fasten these cars , The price is still a little higher , But considering that All standard 2.0T+8AT powertrain ,6.9 The performance of breaking 100 seconds , And the unique rear drive attribute at the same price , This car still has a lot of potential to sell well .


But it turns out , The big sale didn't happen .


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From last year 4 Since launch in ,CT4 Most of our monthly sales are 2 Within a thousand .7 month , The insurance coverage of this car is only 1752 car , The first seven months , The monthly average is only 1600 car .


Unsalable reasons

 

The first is product attributes ,CT4 Our selling point is the rear drive 、 Power and luxury brands . The main customers attracted are 30 Young consumers under the age of , And people of this age , Be able to bear 20 The budget of about 10000 yuan is not much .


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Secondly, the short board is too prominent ,CT4 Although it has the size of a medium-sized car , But inside Space is not even available for ordinary compact cars , The rear head space is also very limited , It's hard to bear the main demand of household . This point , This will lead to groups that have the strength to buy , You may also give up because of the short board of space .


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And finally There are also great discounts for competitive models ,CT4 Excellent mechanical quality at the same level , The maximum discount has reached 6 Ten thousand yuan or so , The actual entry threshold has been lowered to 18 Ten thousand yuan . But Mercedes A level 、 audi A3、 BMW 1 The actual price threshold of the system is no higher than CT4 high , BMW 1 The price of naked cars is the lowest, even down to 15 Ten thousand yuan range .


In this case , For the vast majority of consumers who just want to buy a luxury brand ,CT4 Their appeal is limited .


Is it worth buying ?


CT4 The characteristics are outstanding , But in essence, the audience is very small , It's not a car with great selling potential . If its shape 、 Post drive 、 power 、 Brand and other advantages can just hit the demand , and People don't often sit in the back , Don't consider using the car as the main force of the family ,CT4 It's worth considering .


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For most ordinary consumers , consider CT4, Still need to be careful .



Skoda Octavia PRO


The guided :12.49-15.79 ten thousand

7 The amount of insurance in the month :1707 car


Skoda Mingrui was once a very popular car , As early as 2007 It was introduced into the domestic market in , Monthly sales soon climbed to 5 More than a thousand , from 2010 In, it began to further break through the 10000 vehicle mark .2015-2016 Year interval , Monthly sales often reach 1.5 More than ten thousand .


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But in the 2018 end of the year 、2019 Beginning of the year , Mingrui's sales have plummeted , The monthly sales volume can no longer exceed 10000 . After the 2020 In early, it suffered heavy losses , Sales fell further to 5 Within a thousand .

 

In this year 5 month , add PRO The new generation of Mingrui with suffix was officially listed . In addition to the new platform , The most obvious upgrade of this car is a significant increase in size , From the standard A The first-class car has degenerated into a car equivalent to Volkswagen speed A+ Levels of car .


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Although Mingrui PRO 12.49 The starting price of Wan is much higher than that of the old model , but All standard 1.4T The engine . Soar team 1.4T The starting price of the version is as high as 15.59 ten thousand . Besides , bright and sharp PRO There are obvious advantages in functional configuration .


But the market did not respond accordingly , bright and sharp PRO stay 5 After the launch in January , Sales are still not improving .6 month 、7 The insured amount of the month is 1795 Vehicles and 1707 car . Although the time is still relatively short , But judging from the sales volume in these two months , bright and sharp PRO It may be difficult to reverse in the future .


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Unsalable reasons


From the perspective of product power , bright and sharp PRO It's one of the unsalable models , A few joint venture models without obvious shortcomings . The core engine and powertrain , It's exactly the same as Volkswagen's best-selling model Suteng . In addition, Mingrui PRO Also based on the leading domestic Sagitar generation MQB EVO platform , At the same time, the appearance and interior design , More new elements are also used .

 

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Price , bright and sharp PRO Although there is not much discount for new cars on the market , But because the prices are set relatively low , After the Sagitar offer , bright and sharp PRO And Suteng 1.4T The actual terminal price of the version is also very close .


In this case , Sagitar before this year 7 The average monthly coverage for the last months exceeds 2 Thousands of cars , It's Mingrui PRO More than ten times . So obviously , bright and sharp PRO The first reason for unsalable , It's the brand .


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On the other hand , With the strong rise of independent brands , Skoda, a relatively weak joint venture brand, has become much less attractive to consumers . Models like Geely Xingrui , Size 、 Space is no less than sharp PRO, And the whole line 2.0T The engine 、 Excellent mechanical quality 、 Richer configurations , They are also relatively sharp PRO The advantages of .


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It doesn't mean PRO Not a good product , But if you pursue a joint venture brand , The first choice is undoubtedly Volkswagen Sagitar with similar price after discount . If you care more about product power , You can also choose Geely Xingrui . The sharp in the middle PRO, Stress naturally Doubled .


Is it worth buying


Personally speaking , I recommend Mingrui very much PRO Of , At least, All the little partners who consider Sagitar , You might as well take a look at Mingrui PRO. After all, it's in platform architecture and Design , Are a generation ahead , Specific function configurations such as advanced driving assistance , Also more comprehensive than Sagitar .

 

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Of course , Focus on brand 、 Or focus more on product power , May still bypass Skoda , Choose other joint venture or independent brand models . bright and sharp PRO It's a pity that our products are unsalable , But it's really helpless .



baojun Valli


The guided :7.98-10.58 ten thousand

7 Monthly insurance volume :977 car


More than two months ago , Baojun, a specialist in divine vehicles , Launched this Compare The minority SUV , Or it can be directly regarded as a station wagon ——Valli.


Small partners who don't pay close attention to the car market , Many put Valli As a new model of Baojun , In fact, this car was as early as last year 8 It has been on the market since January , But the name was not Valli, It is RC-5W.


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however Whether it's RC-5W still Valli, Sales are dismal . First half of this year ,RC-5W The cumulative insured amount is 3391 car , There are only 500 More than a . as for Valli, This year, 7 Month minute , The amount of risk is only 977 car .


Unsalable reasons


The first is the SUV 、 Or a station wagon , It has always been a marginal type in China .Valli Before , Joint ventures and independent brands have also tried this type , But no one has ever sold well . Unless the product force is very prominent , Rely solely on the positioning and concept of station wagon or recreational vehicle , At home, there may be a lack of soil for success .


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And in the Product strength , Obviously ,Valli I didn't do it “ Very prominent ”. such as , changan 、 geely 、 GAC, etc , stay 10 Among the models of about 10000 yuan , Already used Direct injection engine . but baojun Valli The whole system still stays in the era of multi-point EFI Technology ,147 Power parameters of horsepower , It has fallen behind in the same price .

 

In terms of functional configuration ,Valli None in the whole department 6 airbag .L2 Level driving assistance is limited to the top configuration , The steering wheel can not support back and forth adjustment 、 The same level has begun to popularize all liquid crystal instruments , The whole system is missing . When the brand power is not dominant ,Valli But it didn't show better performance price ratio than its opponent , On the contrary, there are still short boards in many places .


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In this case , If you don't like it very much Valli Positioning and modeling of , This car lacks the persuasion to further order .


Is it worth buying ?


Under the new round of vigorous marketing , Baojun should have succeeded in Valli Passed to the target user . As analyzed above , In addition to its unique positioning , There is no highlight in the aspect of product strength , Unless it's particularly eye-catching , Otherwise, in the same price market , Other independent models with better product power , Not in the minority .


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kia K5 Kayku

Hyundai Sonata


The guided :K5 Kayku 16.18-20.58 ten thousand

Sonata 16.18-20.58 ten thousand


7 Monthly insurance volume :K5 Kayku 1182 car

Sonata 736 car


Joint venture intermediate car market a few years ago , Yes “XX There are three treasures , Cable eight K5 Michael sharp treasure ” That's what I'm saying , It's not nice to say , But the high cost performance of the three cars , It was once deeply rooted in the hearts of the people .


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And as market competition intensifies , The sales of the three models have fallen sharply in recent years , Except Mai Ruibao XL Relying on ultra-high cost performance sales is passable , Sales of two Korean intermediate cars , Almost negligible .

 

But Hyundai and Kia didn't give up completely , Beijing Hyundai last year 7 The 10th generation sonata was launched in January , Two months later , Kia's new K5 Kaiku is also officially listed . Two cars are still “ coincidence ” We have worked out exactly the same price range :16.18-20.58 ten thousand .


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Although Buick Regal 、 Chevrolet Malibu XL The terminal price after model discount , It's all down to 15 Ten thousand yuan or so , No better than new K5 Keku and Sonata are priced high , however In the specific function configuration 、 In particular, a series of active security configurations , The two Korean cars still have obvious advantages .

 

Besides K5 Keku and Sonata's 2.0T edition , The dynamic parameters have reached 240 horsepower , And the threshold of entry is also pressed to 18 All s , In joint venture models at the same price , It can be said that it is very prominent .


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But now a year has passed ,K5 Keku and Sonata's free hand fight has little effect , In the first seven months of this year ,K5 The cumulative insured amount of Kaiku is only 8353 car , Month only 1 Thousands of cars . The cumulative risk of the ten generations of sonata is only 5414 car . A year later, sales are still the same , We can already judge the replacement of these two models , Still failed .


Unsalable reasons


From the product level alone ,K5 The styles of Kaiku and the tenth generation Sonata are still outstanding , Both models are very sporty , It can be said that it is the most thorough middle-aged lightening of medium-sized cars . Considering the price close to the people , We should gain something from young consumers .

 

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Of course , This positioning itself is a double-edged sword , Especially for medium-sized vehicles , Even more so . The balance between sportiness and practicality , It is a great test of the manufacturer's skills . by comparison , Regal, whose price threshold is also very low after discount 、 Michael sharp treasure XL, It's more sophisticated at this point .


besides ,K5 Keku and the tenth generation Sonata 1.5T edition , Both are equipped with dry dual clutch gearboxes that are taboo by consumers , That alone , It is also enough to dissuade many consumers who have a certain interest .


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however Speaking of the root cause , Obviously, it's still a brand problem . Come to the intermediate car level , Consumers tend to pay more attention to brands . and Hyundai and Kia are two Korean brands , Obviously, they are relatively weak at home .


And in the K5 In the main sales range of keku and Sonata , passat 、 magotan 、 Medium sized cars of strong brands such as Teana and even accord , The naked car price after the discount is also It's not high . Even if the power 、 The configuration is slightly weak , But in front of brand power , Obviously, it's still German 、 Japanese brands are more persuasive .


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Is it worth buying ?


At the product force level , except 1.5T Version of the dry dual clutch gearbox ,K5 Keku and Sonata have no other obvious weaknesses . and 2.0T The versions match 8AT transmission , If the budget is adequate , You can also choose 2.0T edition .

 

But now the public 、 Nissan and other brands also offer great discounts , For example, Passat's 2.0T The threshold for getting started with the version is even less than 17 ten thousand .20 Ten thousand yuan can even buy 2.0T Low power top version , The function configuration is quite complete . In this case ,K5 The advantages of keku and Sonata in cost performance , It really doesn't stand out .


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If you like it very much K5 The styling style of keku or Sonata , And can also accept Korean brands , Two cars can also be considered . however For the vast majority of consumers , Whether in a strong joint venture brand 、 Or in its own brand , Maybe we can find a safer choice .


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Polar fox αS



The guided :24.19-31.99 ten thousand

Huawei HI Version pre-sale 38.89-42.99 ten thousand

7 Monthly insurance volume :145 car


Jihu is a new brand founded by BAIC that specializes in the new energy market , A pure electric car was launched in the second half of last year SUV αT, But there hasn't been much sound . Until this year's Shanghai Auto Show , Developed by Jihu and Huawei in-depth cooperation αS Officially listed , At the same time It shows that it is carried in αS Huawei's automatic driving technology , The skill startles four people , To become the focus of attention .


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Brother Chen has personally experienced this set of automatic driving function , It's really amazing , Interested partners can click the following figure to review .


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Of course , A version that is truly equipped with Huawei car machine and automatic driving technology , It's not on the market yet . But almost αS Or through Huawei's aura , From obscurity to the focus of the industry . So in this case , There is no shortage of exposure αS, Can you make a breakthrough in sales ?


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It is a pity that , did not .


This year, 7 month ,αS The insured amount is only 145 car , Since its launch this year , The cumulative insured amount of this car is only 363 car . It must also include the test drive license plate , The number that really sells to consumers , There will undoubtedly be fewer .


Unsalable reasons

 

It's simple , Whether it's brand power or product power ,αS It can be said that they do not have the potential to sell well . Huawei's automatic driving technology is excellent , But the entry threshold for pre-sale is as high as 38.89 ten thousand , Even if it goes public , It doesn't have enough attraction .


Besides , The brand awareness of Jihu is too low , Most consumers have never heard of . Spend hundreds of thousands on a brand you've never heard of , It really takes too much courage .


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Is it worth buying ?


In fact, there is no need to answer this question , I believe that the real consideration is extremely fox αS Not many people , And at present, there are few distribution networks of Jihu all over the country , Even interested people , It may not be easy to see the real car , There are not many excellent new energy vehicles at the same price .

 

therefore , For this car , Even if you're really interested , I also suggest watching more .



At the end



There are many best-selling models in the market , More unsalable models , And today we mentioned 6 models , They are all products worth talking about in the car market . Although they don't sell well , But the reasons behind it are different , Among the products left out in the market , There is no lack of sharp PRO In fact, such a powerful product .


For this 6 car , Would you consider it ? Welcome to leave a message for discussion .


-End-


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