current position:Home>A large number of 4S stores are closed, and the competition in the automotive aftermarket may usher in a sudden change

A large number of 4S stores are closed, and the competition in the automotive aftermarket may usher in a sudden change

2021-08-25 09:41:12 Wechat automobile

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From the new forces of making cars to the three pillars now , People are paying attention to the trend of many traditional car enterprises , Whether new energy models have been launched , Whether a breakthrough has been made in R & D , Whether the sales of bicycles are overtaken by new forces, etc . Actually , In the wave of new energy vehicles , There are also those cars that have suffered heavy losses 4S shop .

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automobile 4S The income of the store comes from two major parts , Sales profit and after-sales service fee , Sales profit lies in sales volume and manufacturer rebate , Nowadays, the fierce competition in the automotive industry goes without saying , It is naturally common for manufacturers to carry out pressure tasks , Price war has also become a tacit practice of many enterprises , The decline in sales profits is natural . After sales service mainly comes from vehicle maintenance and repair costs , although 4S The store is under the banner of authentic fidelity , However, it is not uncommon for fees to be excessively high and arbitrarily charged , Naturally, some consumers choose other services after the warranty period . In this way ,4S The store is facing a desperate situation , Closing the door is also the final destination .


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More and more automobile manufacturers choose the direct marketing mode for sales , The new sales model can easily replace 4S shop , But who will undertake the automobile after-sales service ? This huge cake has long been watched . As early as 2011 year , Tuhu raised a car “ Internet +” Car maintenance mode , These ten years , We have also witnessed the success of tuhu in raising cars , It almost became except 4S The second choice outside the store , And around the business circles of major cities , convenient transportation , This is obviously better than 4S shop . Now many 4S The store is in trouble , Undoubtedly, it has further accelerated the development of tuhu car raising .

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Where there are people, there are rivers and lakes , Where there is business, there must be competition , The guangtuhu family want to eat the car market , Obviously, it's also unrealistic . stay 4S Before the general collapse of the store , There was a time when many automobile service brands emerged , After the selection of the survival of the fittest , Only a small number survived , In the transition period from traditional fuel vehicles to new energy vehicles , These enterprises will usher in a new round of challenges .

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In addition to tuhu raising cars , More potential automobile maintenance brands , According to the background, it can be roughly divided into three types of brands , The first category : Enjoy your home with your car 、 Represented by car workshop, etc., with manufacturer background ; The second category : With Chi Jia 、 Mobil 1 car maintenance 、 Background of auto parts suppliers represented by Bosch car service ; The third category : Tmall car raising and Jingdong jingche collection supported by Internet manufacturers .

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These three brands have different advantages , The first category is fundamentally the most advantageous , Because their children must know best , But the problem is , How to use its own technical advantages to attract foreign brand owners to consume , In other words , Tourist source is a big problem that can not be ignored ; The second category of brands can be said to be the top of the automotive industry , Vehicle manufacturing is inseparable from the supply of key parts , Play a neck trick , Car companies don't have a good life , The biggest problem that this kind of brand needs to solve is the relationship between its own products and competitive products , The road is narrow , It's hard to walk fast ; The third type of brand is the most dynamic , But it also has great instability , The main problem is the lack of professionalism 、 Starting late , The advantage is the huge customer resources , Every existing customer may become a potential owner user , Besides , The application of big data will greatly promote brand progress .

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No matter which force takes the lead in rising , The automotive aftermarket will inevitably enter a new round of struggle , This is an eternal historical development trend . In addition to the group of Heroes ,4S Whether the store can be reborn from nirvana is still unknown , Maybe wait and see what happens , Cover your pocket , Beware of being plucked is what we should worry about most .


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