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Sales of domestic cars soared to twice that of German cars! Chinese cars really work?

2021-08-25 19:11:41 Wechat automobile

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Hello Hello everyone ! I'm Chen Jie


Recently, the chip crisis has intensified , The car companies stopped production 、 The news of production reduction continues . On the terminal The offer has shrunk 、 Pick up the car in line , Even a car is hard to find . Tell the truth , If you're not in a hurry to buy a car , This year is really not a good time to buy a car .

 

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however ,“ The crisis ” The word originally means that there is opportunity in danger , In the crisis of lack of core , The response of domestic cars is relatively good . Market share , since this year on , ashkenazi 、 Japanese 、 U.S. 、 The Korean system is declining , Independent brands have risen sharply . The market share of domestic cars has almost reached that of German cars 2 The Times .

 

That domestic car is really due to lack of core Is it a blessing in disguise ? The growth and decline of joint venture and autonomy , Why else ? Self owned brands that are advancing by leaps and bounds , Is it really more worth buying ? Today we'll talk about .



In the chip crisis

Highlight moment of domestic cars



As for the chip crisis , Are domestic cars a blessing in disguise , Let's look at some data from China Automobile Industry Association .

 

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The picture is from China Automobile Industry Association

 

You can see , Since this year, the market share of domestic cars has basically gone up all the way , In especial 5 To 7 month , The rising momentum is very obvious ,7 The month reached its highest 46.4%. in other words ,7 In January, the sales volume of domestic cars has nearly accounted for half of the whole market .


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Let's pull the timeline a little longer , In this way, we can better see how high the gloss of today's domestic cars is :

 

 

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The picture is from China Automobile Industry Association

 

This is more than ten years , On an annual basis , Changes in market share of domestic cars . There are two points worth noting , First, the highest market share of domestic cars in the past ten years is 2010 year , by 45.6%.

 

And this year 7 The share of domestic car market in January is 46.4%, Although the data of a single month can not be directly compared with the data of the whole year , But it still shows that , Now is really the highlight moment of domestic cars .


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The second point is , from 2017 After reaching a small high in , The market share of domestic cars has been falling .2020 It even fell to a new low in recent ten years 38.4%. and only 7 Months later, , We suddenly climbed from an all-time low to 46.4% The highest point in history , Climb from the bottom of the valley to the peak , Just over half a year , It can be seen that in the past six months , The explosion of domestic cars .


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in addition , Whole year 1-7 month , The sales volume of domestic cars is 492 Thousands of cars , It's up a lot year on year 42.8%. The market share has also reached 42.6%. In all car lines , It's almost the only one rising , And it's rising sharply .


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The picture is from China Automobile Industry Association

 

The rise of domestic cars , It is bound to erode the market share of the joint venture models . Which joint venture brands are being eroded by domestic cars , The answer is Almost all joint venture brand markets , Are being attacked by domestic cars . As can be seen from the table above , With the sharp rise of domestic cars , ashkenazi 、 Japanese 、 U.S. 、 Korean market share is declining .

 

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Only French cars have a slight rise , But because The car base is too low , So it's basically negligible .

 

With the chip crisis , The market share of domestic cars has not only ushered in a sharp rise . Even shenche Volkswagen , as well as BBA The whole German car, including , Now it's only half the volume of domestic cars . So , In the chip crisis , Domestic cars have indeed ushered in a highlight moment .



In the chip crisis

Why do domestic cars cope better



See this , A friend will ask , The chip crisis is a huge challenge for all manufacturers , Why can domestic cars go against the trend ?

 

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The chip crisis is really a challenge , But domestic brands cope better than joint ventures . As for the reason , There are two main points . One is because Compared with joint venture car enterprises , The volume of independent brands is still very small . The public 、 Toyota is a big Mac with an annual output of ten million vehicles , But lucky 、 The annual sales volume of the Great Wall is only 100 More than , The boat is small and easy to turn around .

 

The second is that the joint venture car enterprises are unwilling to believe in domestic chips , Most domestic chips are not within their scope of purchase . But in the face of the lack of core crisis , Domestic auto enterprises are much more flexible , More willing to give domestic chip manufacturers the opportunity . In recent months , Performance and share price of domestic chip manufacturers , It is also growing at a rocket speed .


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BYD developed it by itself IGBT chip

 

Besides , To ensure chip supply , Head of independent brand Go to the chip parts factory in person , Play the emotion card , This is almost absent in joint venture car enterprises .


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The explosion of domestic cars

Not just because of the chip crisis



Yes, of course , The sharp rise in the market share of domestic cars , And not just because of the chip crisis . Let's talk about it , What are the other reasons , Let the market share of domestic cars continue to rise .


Car market

More and more domestic sales stars

 

Everybody knows ,SUV It has always been the strength of domestic cars , The harvard H6、 changan CS75 Waiting has always been SUV Sales stars in . But in the car , Few domestic cars can take a taxi .

 

however , For more than half a year Domestic cars perform very well in terms of cars , Contributed a lot of increment . Geely Dihao and Chang'an Yidong PLUS, It can be regarded as two brand faces in domestic cars , They play a stable role , Most of the time, it ranks in the top 10 in car sales .


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The key is A large number of rising stars are catching up , Geely Xingrui has been listed since the end of last year , With few concessions , Also often maintain a monthly sales of more than ten thousand .

 

Biadiqin PLUS DM-i This year, 3 Only in May , With this excellent hybrid system , It soon sold more than ten thousand a month . also , This car is now in a difficult state to find , The booking cycle is as long as 3、4 Months , Even longer . If the capacity problem is solved in the future , Sales will not stop at 1 About 10000 .


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It is worth mentioning that , In Qin PLUS DM-i Driven by , BYD Qin's gasoline version 7 It also sold nearly 8000 car , in other words , Sales of Qin hybrid models and Qin , At present, it can be close to 2 Thousands of cars , This is for domestic cars , No doubt it's a shot of heart strengthening .


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Besides , With 7 Month as an example ,MG5、 Chery arizer 5 etc. , There are also 7、8 Sales of thousands of vehicles . Even just listed Trumpchi shadow Leopard ,7 Also sold in January 5000 More than a , It was a good start .


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so , Domestic brands are maintaining SUV In the case of domain advantages , Is starting to force the car market . Whether it's Geely Xingrui 、 Biadiqin PLUS DM-i, still MG5、 Trumpchi shadow leopard, etc , Have already had good product power and cost performance . Although these models are not yet a threat to Xuanyi 、 Langyi's position , But we I saw a situation of wolf Siege . Follow this trend , Domestic cars have made great achievements in the field of cars SUV The same achievement , It can be expected .


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The contribution of new energy vehicles is increasing

 

On new energy vehicles , The advantages of domestic cars over joint ventures are obvious . in fact , at present Except Tesla , All joint venture brands have little sales in new energy vehicles .

 

But in contrast, independent brands ,7 Before the month's sales 15 In new energy vehicles , except Model 3 A model , The rest are all self owned brands . Among them, Hongguang MINI EV Ride a dust storm , Single month sales 3 More than ten thousand .


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The rapid development of domestic electric vehicles , It has also become an important driving force for the rapid rise of domestic car market share .

 

Domestic cars are increasingly recognized

The halo of the joint venture car is fading

 

In addition to the above two specific reasons , There is a more fundamental reason for the sharp rise in the market share of domestic cars , That's it Domestic cars are increasingly recognized by consumers .

 

First of all, of course, this is because Domestic cars practice internal skills hard , Continuous improvement of technical strength and quality . This is obvious to all , There's no need to say more .


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Lingke automobile production workshop

 

Another reason is , The acceptance of domestic brands among young people is getting higher and higher , Much higher than the acceptance of their parents . The reason is also simple , People of the older generation have witnessed the shoddy manufacture of domestic cars , Has formed an inherent impression , It's hard to change .

 

But for many young people , When When they know about cars , Domestic cars have not only been designed more and more pleasing , Quality has also been guaranteed , Cost performance is also very high . therefore , Their natural recognition of domestic cars The degree is higher .


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The more lucky star L interior

 

Now the car buying group is getting younger and younger , This is for all domestic brands , all It's a rare opportunity .

 

contrary , In the hearts of young people , The aura of joint venture brands is getting weaker and weaker . such as , Santana 、 Jetta's glorious era , Many young people nowadays have not experienced , No concept . So the public “ senior ” Many young people don't recognize it .


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In the past, joint venture brands had more face than domestic cars , This is the hard truth . But now this situation is slowly changing , I think driving a domestic car is better than driving a Korean car 、 People who have no face, such as legal system , It should be running out . Even drive a Lingke 、 Tanks and other models , And few people think it's better than driving a Volkswagen 、 Toyota is losing face .


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The brand advantages of joint venture cars over domestic cars are still there , But let's face it , This comparative advantage is shrinking rapidly . And I believe it won't take long , For many young people : Opening a joint venture has more face , Will be history .



Are domestic cars more worth buying ?



Domestic car market share catch up , Virtue 、 Japan 、 The share of American joint venture car enterprises decreased across the board . In the face of this change , Someone will ask , Now the domestic models are more worthy of recommendation ?


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Gac and kei M8 Master Edition

 

I've been asked this question many times , This question is really simple , But it's hard to answer . Everyone's specific needs are different , It's hard to generalize . But now that we talk about this problem , I would like to share with you my views .

 

In the fuel truck ,15 Ordinary family cars less than 10000 , Personally, I think the advantages of domestic cars are obvious , Like Geely Xingrui , It is not only half a level higher than the positioning of the joint venture vehicle at the same level , To configure 、 Materials 、 Space has obvious advantages . therefore 15 All within , Domestic cars are worth considering .


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15 All the above , Or say B Class car or medium-sized or above SUV, There is still a big gap between domestic cars and joint ventures , Joint venture or a safer choice .

 

As for electric cars , At present, the sense of existence of joint venture vehicles is still too low , It is basically the world of domestic cars and wholly-owned Tesla . Compared with domestic cars , In the past, Tesla had incomparable advantages , But now , More and more models can break their wrists with Tesla .


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Yes, of course , This simple statement is not rigorous , Domestic cars are trying to break through 15 The price threshold of 10000 , tanks 300、 The more lucky star L It's a typical example .

 

All in all , Domestic cars must be more and more worth buying , Sales and market share have given a good answer .



At the end



When I chat with my friends in onion rings , When discussing this topic . I was reminded not to be too optimistic , Speaking of domestic cars, although the market share has soared this time , But it is obviously affected by the shortage of chips , When the chip crisis is over , Can domestic brands still maintain this momentum , And watch .


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Of course, this statement makes sense , But I feel more like , The chip crisis is just an opportunity , The reason why domestic brands can grab food in a number of joint venture car enterprises , More rely on the increase of their own strength Long . And consumers' recognition of domestic cars , And the gradual fading of the halo of the joint venture model .

 

Last , Everyone is catching up with the market share of domestic cars , ashkenazi 、 Japanese 、 The share of American families has declined , What's your opinion ? Do you think this is a good time to buy domestic cars ? Welcome to leave a message and discuss with us .



-End-


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