current position:Home>Lifetime free flow is limited, and some colors are not produced? It is revealed that the routine of domestic popular SUV is as deep as the sea. The investigation found that

Lifetime free flow is limited, and some colors are not produced? It is revealed that the routine of domestic popular SUV is as deep as the sea. The investigation found that

2021-08-25 21:29:09 Wechat automobile

【 When you have a car survey 】 lately , roewe RX5 PLUS After having a car, the riders responded to some problems , Some people say “ roewe RX5 PLUS Lifetime free traffic is fake ”, also “ Some colors in the configuration table are not produced ” Other questions . This has attracted the attention and discussion of many riders . When you have a car App I also talked with my car friends for the first time , At the same time, take these questions to 4S Visited the store , What is the truth of the matter ?

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Lifetime free basic traffic ≠ No traffic for life

One Sunday afternoon , We came to a Roewe officially authorized in Beijing 4S shop , roewe RX5 PLUS As 7 A new car just launched in January , Was placed in the most prominent position of the store .
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For the problems mentioned by the riders , We also asked about in store sales . roewe RX5 PLUS Lifetime free traffic refers to free basic traffic , Including navigation and remote control . And others like listening to music 、 You have to pay for Car Videos . We also checked the official website , The bottom of the poster is indeed written “ Lifetime free basic traffic ” The words... , And the second Roewe visited 4S The words of the store are consistent with those of the first store . At the same time, we also focused on whether there is a quota for free basic traffic , Got a negative answer in both stores , On the whole, there is no illusion about the flow problem .
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Now, in order to attract the attention of consumers , The publicity of products or policies is flowery , Even enlarge some exciting words , To attract consumers . In order to stimulate product sales , There is nothing wrong with enhancing marketing means , But to “ moderate ”, Some vague policies also suggest car enterprises to explain in detail , Otherwise, for ordinary consumers , It's really easy to understand wrong .
But Roewe RX5 PLUS in the light of “ Sixthly, the right to buy a car ” The expression is quite clear , Therefore, it is also recommended that consumers do not speculate on what they do not understand , You can call the local 4S ask . After all, every penny we earn is not in vain , Asking clearly can make yourself comfortable , It can also avoid some unnecessary disputes .
New Roewe RX5 PLUS In terms of body color, five colors are available , They are universal grey 、 Ji Fenglan 、 Silk thread gold 、 Cloud white and polar night black , But Ji wind blue was released as the exclusive color of the first limited edition , limited 500 platform . The other four colors are regular colors , The two we visited 4S The store says it sells all four colors , Some colors need to be ordered , At the same time, the second house 4S The store also has several Ji Fenglan quotas .
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I have to say that the color of Ji wind blue is really bright , It's a little regrettable not to sell as a regular color . At the same time, the riders in the group also expressed their own opinions on the body color , Some riders feel that the four conventional colors are not young , A little old-fashioned .
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roewe RX5 PLUS In terms of positioning, it is still biased towards young consumers , From dozens of netizens surveyed by our group ,26-35 The largest proportion of consumers aged is 40%, and 46 The proportion of people over the age of is only 5%.
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In today's era of fierce competition in the automobile market , Car companies also show their own magic , Attract the attention of consumers in terms of product details , And the rich body color matching is also a part of competitiveness . roewe RX5 PLUS The four body colors introduced this time are really monotonous , It may cause some young consumers to look at competing models instead of finding personalized colors .

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Have a discount , Wait a month

The first one to visit 4S At present, the store is cash Rongwei RX5 PLUS Yes 7000 Yuan in cash , Automatic Guochao Zhizhen version and automatic Guochao Zhizun version are available , Zhixiang models need to wait 1 months . At the same time, we found that there were several... Outside the store 2020 models , The sales said that although there are old models at present 2.5 Ten thousand special offers , But it's almost sold out .
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The second 4S The store has... For new cars 5000 Yuan in cash , But there is still room to talk about the price . Same as last store , In this store, automatic Guochao Zhizhen version and automatic Guochao Zhizun version have existing cars , The Zhixiang version needs to wait because few people buy it 1 About a month or so .
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Two families 4S What stores have in common is that at present 13.08 Ten thousand yuan automatic Guochao Zhizhen sells best , This also coincides with the feedback of our group friends .
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13.08 Ten thousand yuan automatic national tide Zhizhen comparison 12.28 The 10000 yuan automatic Guochao intelligent sharing version is only expensive 8000 element , But in terms of configuration, it has lane departure warning 、 Full speed adaptive endurance and other driving assistance functions 360 Degree panoramic image 、 Front seat heating and other comfort configurations , The overall configuration performance is quite comprehensive .
besides , I also asked the riders a question from my soul : At present, there is a great disparity between new and old models , If you really choose Roewe RX5 PLUS Buy a new car or copy the old model ?
Somewhat surprisingly , Yes 95% Our users resolutely embrace the new model , only 5% Of the users chose to buy the old model , It seems that people still prefer to buy the new rather than the old .
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In fact, the choices of riders are well understood , The appearance design of the new car is more personalized than the old one , Configuration has also been greatly improved , When the price of a new car is within the acceptable range , The psychological balance will be more inclined to the new .
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Rivals are domestic brands SUV

roewe RX5 PLUS The design concept of Guochao is unique among the models of the same level , Its design is also bold , More to the appetite of young people . stay “ You pay attention to or choose Roewe RX5 PLUS What's the reason for that ?” In question , Yes 90% My riders chose “ appearance 、 Interior design is a young trend ” The option to 、50% My riders chose “ It's more reliable to rely on SAIC ”.
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Roewe brand has changed the new Lion Logo since last year , Its models are more young and fashionable in design . roewe RX5 PLUS“ A parameterized ” Three dimensional suspended front grille 、 Layered waistline and carbon fiber texture trim , All show its sporty and young side .
interiors ,RX5 PLUS Integrated center console 、 The suspended liquid crystal instrument panel also visually subverts the tradition SUV The interior generally gives people a sense of massiness , A large number of leather wrapped interior decorated with fluorescent yellow highlight its dynamic texture . Speak straight and white , roewe RX5 PLUS It's a non rustic car , Walking on the aesthetic line of contemporary young consumers .
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Before, I often heard group friends talk in the group of car friends “GS4 PLUS and RX5 PLUS To choose which ”、“55P Is it worth buying ”.... The problem of . The harvard H6、 roewe RX5 PLUS、 Gac and kei GS4、 changan CS55 PLUS And other models as Chinese brands SUV The core products of the field , The contrast between each other is inevitable .
For the current mainstream domestic compact SUV Come on , Each technology is quite mature , There will be no obvious quality gap . In the group survey , Car users mainly focus on domestic compact cars SUV Your choice is also very real , The overall choice is relatively balanced .
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roewe RX5 PLUS It's still difficult to stand out among many players , On brand , changan 、 The harvard 、 Geely is also a big manufacturer of domestic brands , roewe RX5 PLUS There is no obvious advantage in front of these products .
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On configuration , The configuration of these models at the same price is really quite different . We chose Roewe RX5 PLUS、CS75 PLUS And trumpchi GS4 These three models are often compared with other models .
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We found that , The price of the three models is similar, and the configuration difference between them is not big , The configuration of no model is particularly outstanding . therefore RX5 PLUS It's really difficult to stand out among many competing products , In today's increasingly serious compact SUV market , It's not easy to maintain a good sales volume .


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Editor's summary

SAIC has always been a leader in the design of domestic brands , New Roewe RX5 PLUS After changing the style, I upgraded my appearance . At the same time, targeted improvements have been made in configuration and power , Enhance its competitiveness in the market . However, at present, the strength of various brands in building mainstream models can not be underestimated , Its main competitive products are also actively modified 、 Generation change to maintain their best competitive state . therefore RX5 PLUS To stand out among many models , Maintaining cost performance and finding the starting point of differentiation is the key .
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