current position：Home>When Kia enters the MPV market, should domestic Jiahua sell "joint venture price" or "domestic price"?
When Kia enters the MPV market, should domestic Jiahua sell "joint venture price" or "domestic price"?
2021-08-26 02:57:42 【Driving horizon G】
Products are linked to demand , This is the eternal law in the market .
Demand is expanding , New products will naturally spring up one after another .
More people are buying , Three or two products are bound to fail to satisfy consumers' critical eyes , For example, the medium and high-end at this stage MPV market , Three child policy 、 Seven seats are exempted from inspection for six years , Users are more comfortable MPV The demand for models has soared , Look at the products in this market , Its richness is far less than cars or SUV, This also makes many car companies like this one “ dividend ”, They have devoted themselves to the middle and high-end MPV In the shaping of the model .
VW awed last year 5 First listing in January , Toyota's domestic version of Saina will also be in 8 month 28 First appearance on the th , At the same time this year 9 There is also a new medium and high-end MPV The coming , This model is Kia's entry into China MPV Market leader - Domestic Jiahua , So does it have the ability to compete with Saina 、 Wei Ran and GL8 The strength to compete for the market .
From the brand point of view , The public 、 Toyota, as the mainstream first-line brand in China , With aura and heat , Can easily catch the user's eye , Buick GL8 There is no need to say more about the persistence heat of , In this regard, Kia is undoubtedly the underdog , This also means that Kia Jiahua needs to compare Weiran if it wants to break out of the pattern in the future 、 Saina 、GL8 When you have a price 、 Based on the dual advantages of product power , like “ Second tier luxury cars ” The way of life , The brand is not strong enough and the cost performance is low . So before the price is announced , We might as well first understand the properties of the product , See if it can catch people's eyes ？
The car is based on the third generation i-GMP Platform to build , Compared with the old platform, in addition to the comfort of the vehicle 、 Security 、 Lightweight and driving pleasure are optimized , Design language is also its biggest change , Using a new Logo style , And the body adopts a large number of linear design elements , The outlined car body gives a very avant-garde visual feeling , And full of a certain sense of strength .
Front face matrix air intake grille 、 Tail through LED Headlights 、 Petal rim with black and silver sides and blackened tail D Column, etc , Are more mainstream design elements , In line with the consumer aesthetics of this era . At the same time, the car also maintained MPV Basic design elements , Like side sliding doors , An electric button device is added at the door handle , There is no need to pull up when opening and closing the door normally , Just press , More friendly configuration, but this is also most MPV All models are equipped with devices .
Mainstream design elements are integrated into the vehicle interior , For example, dual screen 、 Air conditioning outlet through the centre console 、 Rotary shift mechanism and touch function key area, etc , The overall style is simple 、 Capable without losing a sense of Technology , Materials , The upper part of the center console is basically made of soft materials , Although it's not made of leather, it still feels good ; The wood grain veneer is not missing , This is an important element to decorate the center console , While highlighting the hierarchical effect, it also increases the texture of the interior ; And around the door , That is to say, the positions that users often touch are covered with soft real leather , accord with MPV The model focuses on comfortable tonality .
The size of the car is 5155/1995/1795mm, Wheelbase length 3090mm, With the public 、 buick GL8 And domestic Saina keep the same level .
exceed 5.1m The length and proximity of 2m The wide body gives the space inside the car, which will naturally be very wide and comfortable , Especially the second row seats , It also has an electrically adjustable independent leg support , Plus thicker seats and heating 、 Ventilation and other functions , The comfort has reached the average standard of the same level , But the only pity is that the front and rear of the second row seats 、 Both left and right adjustments need to be operated manually , According to the configuration, it is already a high configuration model , More or less minus points .
It is worth mentioning that there is also a high-definition camera above the head of the second row seat , In order to “ monitor ” Rear passengers , For example, when the passengers rest , Drivers and passengers can check the situation and status of passengers in the back row without looking back through the large screen , And make adjustments such as music volume , At the same time, the car also integrates “ Conversation mode ”, Turn on the sound receiver to amplify the human voice in the front and rear rows , It will also be easier to communicate .
The third row seats use MPV Common storage methods of vehicle models , However, it does not support electric storage , Instead, it needs to be folded through the handle behind the seat back , When it is down, it can present a flat trunk space , This is also the current medium and large-scale MPV The common design of the model in order to expand the trunk space .
As for intelligence, the car has not released relevant data yet , But according to kia K5 From the same vehicle engine system , The functions of internal integration are only much more , Like voice interaction 、 Remote control 、 Customize the interface and L2 The first-class intelligent driving assistance system will not be missing .
Besides , The car also uses a new powertrain , Equipped with 2.0T The maximum power is 233 A horsepower engine , matching 8AT transmission , And the overseas version 3.5L The power system will be put on hold , But for now GL8、 Weiran and other models , Jiahua's powertrain has also been regarded as the mainstream standard .
summary ： Medium and high end MPV The heat of the continuous promotion of the market , Let major car companies compete first and then show off heavy new models , Kia Jiahua entered China as Kia MPV The first product in the market , It maintains Kia's consistent calm shaping style , There are not many bright spots, nor are there short boards , It belongs to a product with balanced strength in the market , But as mentioned above, Kia needs to consider the differences between its own brand and mainstream brands , Therefore, pricing has become the most critical factor of this model , Set high with GL8 Wait, the price difference is too small , Users can choose GL8 Such as old brand products , When the price is set low, it will be divided into domestic trumpchi M8 And other models , therefore , Should Kia continue to be a joint venture or should it take the people-friendly line , Let's see .
author[Driving horizon G],Please bring the original link to reprint, thank you.
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