current position：Home>The annual C-bit cloud festival of the car circle, 2021 China auto new consumption forum, ended perfectly
The annual C-bit cloud festival of the car circle, 2021 China auto new consumption forum, ended perfectly
2021-08-26 05:15:39 【Car home】
Break the boundary 、 Integration and symbiosis has become the new normal of the current automobile industry .2021 year , Although the global epidemic has not dissipated , The global economy still faces great challenges , But there's no denying it , China is one of the most potential countries in the world , China's automobile consumption market contains huge and inestimable energy .
In this context , With “ unbounded · symbiosis ” As the theme of 2021 China auto new consumption forum was held in 8 month 19-20 It's held online on Sunday .
Technology changes life , Car home 818 China auto new consumption Forum , Leading the technology boom of the times . How to punch in the cloud at world-class summits ？MR（Mixed Reality） Immersive technology experience , Both virtual and real , Both fantasy and truth , Create a technology collision between virtual reality , Instantly bring the audience into n In the scene of dimensionality . The top team has a strong record , Record in a new attitude in the shortest time 6 city , after 7 God 7 night 168 Hours of hard work , Finally created this super 300 A cloud event watched by 10000 people . Cross border Association 、 Different industry linkage 、 Fusion and readiness of the number one engine , This time 818 China auto new consumption Forum .
The forum was hosted by China Automobile Industry Association 、 Motor home undertakes , It's a car home 818 An important part of the global auto Festival series . Guo Shougang, deputy director of the first Department of equipment industry of the Ministry of industry and information technology 、 Chen Ping, second level inspector of the Department of consumption promotion of the Ministry of Commerce 、 Fu Bingfeng, executive vice president and Secretary General of China Automobile Industry Association and other industry leading experts attended .
Member of the Standing Committee of the Party committee of China First Automobile Group Co., Ltd 、 Deputy general manager Liu Yigong , Party secretary of Jiangqi group 、 Chairman Xiang xingchu , Lin Jie, senior vice president of Geely Automobile Group , Liu Yu, assistant general manager of BAIC group and chairman of BAIC Blue Valley, and many other senior executives of the automotive industry delivered keynote speeches , This paper describes the observation and thinking of major industry practitioners on the great change of automobile industry .
Fu Bingfeng, executive vice president and Secretary General of China Automobile Industry Association Fu Bingfeng, executive vice president and Secretary General of China Automobile Industry Association, said in his speech , China auto new consumption forum has been held for three consecutive sessions , Empowering industry development 、 Promote consumption upgrading , Play a positive role in invigorating market consumption , This year's forum focuses on “ unbounded · symbiosis ” This theme , Grasp the new trend of automobile consumption , Deeply tap the new potential of automobile consumption , From breaking through the boundaries of the automotive industry 、 Promote consumption integration and symbiosis as the starting point , Vigorously promote new automobile consumption in multiple dimensions .
Chairman and President of Auto House CEO Longquan Chairman and President of Auto House CEO Longquan pointed out , As one of the online service platforms for automotive consumers with the most active mobile users in China today , Auto home has always been committed to empowering the development of China's auto industry , With the advantage of massive user data of Auto Home , help B End of the car people to better carry out production 、 Research and development 、 Business decisions , At the same time, interpret emerging technologies and high-quality products to C End consumers , Drive their consumption decisions .
Ping An Pratt & Whitney chairman and CEO Zhao Rongyu Ping An Pratt & Whitney chairman and CEO Zhao Rongyu has insight into automobile ecology from the perspective of finance . Auto home, a big platform, is trying to integrate data and scenarios , Provide one-stop service for car owners , Ping An Pratt & Whitney owns 1500 The financing guarantee companies of more than 10000 small and micro business operators and customers can use such a platform , Design financial products efficiently , Meet various financial needs of car owners . Promote the double upgrading of automobile industry and consumption oriented “ the 14th Five-Year Plan ”, Automobile industry has become an important part of promoting national economic development and ecological civilization construction . As an important pillar industry of the national economy , Expanding domestic demand 、 Stable employment 、 It plays an important role in promoting consumption .
Guo Shougang, deputy director of the first Department of equipment industry of the Ministry of industry and information technology In the guest speech , Guo Shougang, deputy director of the first Department of equipment industry of the Ministry of industry and information technology, proposed , The Ministry of industry and information technology will follow the decisions and arrangements of the CPC Central Committee and the State Council , Based on the construction, taking the domestic circulation as the main body 、 The new development pattern of mutual promotion of domestic and international double circulation , Raise the level of Supply , Improve policies and measures , We will strive to promote the dual upgrading of the automobile industry and consumption .
The Ministry of industry and information technology will strengthen innovation driven , Give birth to consumer demand , Implement the development plan of new energy vehicle industry , Jointly promote the integration and innovation of automobile and related industries . meanwhile , Improve policies and measures , Promote automobile consumption , Promote the cancellation of automobile purchase restrictions in various places , Encourage local governments to introduce more preferential policies for real gold and silver , Promote the transformation of automobile from purchase management to use management .
Chen Ping, second level inspector of the Department of consumption promotion of the Ministry of Commerce Chen Ping, the second level inspector of the Department of consumption promotion of the Ministry of Commerce, put forward , Promote the high-quality development of the automobile industry , We should actively implement the national automobile industry and environmental protection policies , Facing the changes of market demand, constantly improve the initiative and consciousness of enterprise service , Accelerate the cultivation of openness and transparency 、 A competitive and orderly business environment , Strengthen the construction of credit system of automobile business enterprises , Speed up the establishment of an information disclosure system for consumer car purchase services .
At this stage , China, the world's largest auto market, has maintained strong resilience under the epidemic , In particular, the market performance of new energy vehicles is more brilliant , The cumulative sales volume in the first half of the year reached 120.6 Thousands of cars , The penetration rate of new energy vehicles also increased from 5.4% Develop to 9.4%. The consumption of new energy vehicles has been accelerated from policy driven to market driven .
The Central Party school （ National School of Administration ） Deputy director of economics department 、 professor 、 Doctoral advisor Wang Xiaoguang The Central Party school （ National School of Administration ） Deputy director of economics department 、 professor 、 Doctoral advisor Wang Xiaoguang is optimistic about the future of China's auto market for a long time . The peak value of production and sales in China's auto market should be 5000 Wan to 6000 Between ten thousand , And promote the doubling of production and sales , The biggest driving force comes from China's middle-income groups , future 15 The year is the best time for China's automobile development , The other half of the development space will be released . Heavyweight report exclusive release insight into the automotive consumer market The vice president of autohome toured around and explained in detail the official announcement of the forum “2021 China auto consumption INSIGHT REPORT ” And “ Evaluation and analysis report on the competitiveness of new generation automobile enterprises ”.
Vice president of auto home travels around The car House passes through 10 Million consumer samples 、1 Billion user behavior data , Insight into China's auto consumption trend , Analyze and summarize the current eight trends of China's automobile market .
First, the car market bottomed out and recovered , Intelligent 、 With the support of electrification, we have entered a new growth stage ; Second, improve product quality and experience , Drive the outbreak of new energy market ; Third, the automobile consumer group continues to be younger ; Fourth, automobile consumption “ she ” The rise of power ; Fifth, the differentiation of brand pattern intensifies , Speed up the survival of the fittest ; Sixth, Chinese brands are upward , Product value continues to improve ; Seventh, break through the Red Sea market , More diversified products 、 Fine differentiation ; Eighth, intelligence has become the key point of product competition .
Travel around points out , Post epidemic electrification 、 Intelligence drives the market to recover rapidly , Although the shortage of chips affects the pace of production and marketing , However, it is optimistic that the growth rate of passenger cars this year will reach 9.5%.
On another level , Understanding and thinking about the management power of the next generation of automobile enterprises has become a key topic for the transformation and upgrading of current automobile enterprises . Auto home relies on its own big data resources , Joint Deloitte China team , Officially released a new generation of vehicle enterprise management evaluation system with user value as the core . The car market is changing from the past “ Product driven ” Gradually change to “ User driven ”, Based on this, automobile enterprises start management reform , Mainly focus on products 、 Price 、 channel 、 marketing 、 Service operations 、 Ecological operation and user operation 7 Big picture , This has also become an important factor in evaluating the management ability of auto enterprises 7 Large area .
It is reported that , The evaluation system of the management ability of the new generation of automobile enterprises is specifically subdivided into 23 An evaluation project , exceed 100 Key indicators , Can help car companies know “ User driven ” The direction of market change , Insight into market challenges and opportunities , Help enterprises win market opportunities .
2021 The successful holding of China auto new consumption Forum , Break the boundaries of the automotive industry , Promote cross-border Ecological Symbiosis and mutual benefit , Promote the transformation and upgrading of new automobile consumption , Looking forward to meeting again ！
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