current position：Home>Lexus is in the limelight, and ES is addicted to price increase. Why is it out of order when it comes to LS?
Lexus is in the limelight, and ES is addicted to price increase. Why is it out of order when it comes to LS?
2021-08-26 05:43:06 【Snail chezhi】
lately , lexus ES Ushered in the new launch , Although not a replacement model , But the attention in the market is not low .29.49 Starting price of 10000 yuan , Compared with the current model , There is a small increase . however , In the eyes of many people , Even so , And when the terminal is likely to continue to increase the price , New Lexus ES There is still no shortage of users to buy .
That's true , lexus ES Raising prices in the market is no secret . According to xiaobian , On the one hand, it's because , The product strength of this model is really excellent , On the other hand, it is also related to the brand image of Lexus . as everyone knows , Lexus is gaining momentum in the Chinese market , In the first half of this year, sales reached 123003 car , Year-on-year growth 27.03%. Such achievements , It only ranks fourth among traditional luxury brands , That is to say BBA after .
You can say that , Lexus is already the king of second tier luxury brands . even to the extent that , In the eyes of many users , Lexus's brand image has not lost to BBA. however , These two days Xiaobian saw in luxury D Sales data of the class car market , See Lexus LS It was only sold in the first half of this year 1000 platform , Compared with the new Mercedes Benz s Class 12985 platform 、 BMW 7 Systematic 12745 Taiwan and Audi A8 Of 8249 platform , The gap is quite obvious . that , Why can Lexus be good in all aspects LS In the market ？
First , The important reason is Lexus LS The price of is quite firm , Even more expensive than Audi A8 higher . Xiaobian saw from an authoritative website , lexus LS The guide price is 87.8 All the , It's basically a fair price or a small discount , So for consumers , Even the entry-level model , It also costs 100 All the above . And look at Audi A8 The guided 84.28 All the , The terminal still has 10 About ten thousand in cash . In contrast to this , If it weren't for Lexus's diehard fans , Maybe you'll turn around and choose other models .
secondly , lexus LS Your awareness is not high . as everyone knows , Choose luxury D Class car users often have more or less business needs , Mercedes S level 、 BMW 7 Series and audi A8 In the eyes of the public, both the popularity and the sense of honor brought to users should be higher . lexus LS Although it represents the flagship car of the brand , But the recognition is not very high , In face , Business attributes above , and BBA It's almost interesting compared with the flagship car .
Last , Although Lexus LS Our products are very powerful , However, it is almost interesting to cater to the preferences of domestic users . for instance , Our domestic users like to take growth as beauty , But Lexus LS Above the body size and Mercedes Benz S level , BMW 7 Series and audi A8 Are at a disadvantage . and , On the design , lexus LS And Lexus ES It's exactly the same , If you don't distinguish carefully , The two models are likely to be confused . Now , Consumers are naturally reluctant to spend 100 More than ten thousand , Buy one that doesn't look so advanced , Less atmospheric models .
Summary ： lexus LS In luxury D The sales volume of the first-class car market is tepid , The reason is in many ways , You can also talk about why Lexus LS The reason for the poor sales . in addition , I have to sigh , In the million or so luxury car market , Still German BBA Of the world .
author[Snail chezhi],Please bring the original link to reprint, thank you.
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