current position：Home>Under the global changes, Geely opened stores in Europe and great wall built factories in Brazil
Under the global changes, Geely opened stores in Europe and great wall built factories in Brazil
2021-08-26 06:34:22 【Car market observation】
Deeply cultivate the global market , Geely opened a shop in Europe , Great Wall Motors goes to Brazil to build a factory .
Geely link auto Antwerp experience store officially opened
8 month 14 Japan , Geely is the third offline experience store in Europe “ Antwerp, Belgium ” Practice , Since the launch of the European plan last year , Geely has set up an Amsterdam experience store in Europe 、 Gothenburg experience store 、 There are three experience stores in Antwerp, Belgium .
As the vanguard of Geely's overseas exports , Lingke automobile focuses on building... In Europe “ Experiential car retail ” Community , The Antwerp store in Belgium was transformed from a fire station , Renovate with natural building materials and environmentally friendly recycled plastics . Experience stores are more than cars , Link the community with link , In the store, users can find all the inspiration and beauty about life , Can appreciate , You can also buy partner products or services , Bring unlimited imagination to travel and life .
It is worth mentioning that , Link's in Europe has taken “ A subscription model ”, Focus on “ Vehicle use ” On , Users can choose to subscribe to short-term rent 、 Long term rental or direct purchase of vehicles , Let users have a more convenient travel experience . In addition to sharing the car with your family , You can also share the right to use the car with your neighbors . Through mobile network and OTA Keep up to date , At the same time, ensure users' personal privacy and information security .
In addition to the unique design , By adopting innovative “ Subscription system ” Business model , Lingke has been the first in Europe to be realized by automobile manufacturers , Change to the role of travel service provider . As of the first half of the year , There have been more than in Europe 15000 A user became LinkedIn “ Subscription system ” Members of .“ European plan ” The rapid advance of , Link will continue to enhance the global influence of the brand .
Geely 7 The monthly export volume is 7,054, Up about 56%.1-7 The monthly cumulative export volume is 60476 car , Year-on-year growth 150.98%. since this year on , Geely's pace of internationalization continues to accelerate .7 month 20 Japan , Geely brand officially opened the Lao market , First product COOLRAY and AZKARRA.7 month 26 Japan , Geely Automobile Group and British Inchcape Group signed a cooperation statement on jointly developing the Chilean market .
Lingke continues to deepen its global market layout , In Holland 、 Germany 、 Belgium 、 Sweden and other countries have achieved terminal delivery .7 month , Lingke's shipments to the European market are 1,400 car ,1-7 The total monthly shipment is 5,046 car , Product heat continues to rise .
Great Wall Motor acquired the malapolis factory in irase, Brazil
Same implementation “ Go out ” strategic , Great Wall Motors has adopted the strategy of building factories overseas , Already in Russia 、 India 、 Brazil and other places have successively established production plants . according to the understanding of , Great Wall Motors held 2021 Overseas dealer conference , From Russia 、 Australia 、 South Africa 、 In the Middle East 、 North Africa 、 Central South America, etc 60 Dealer representatives from more than countries and regions are nearly 200 home .
8 month 18 Japan , Sao Paulo, Brazil , Great Wall Motors and Daimler Group officially signed an agreement on the acquisition of the malapolis factory in Iraq, Brazil . According to the asset acquisition agreement signed by both parties , Including the whole plant 120 Ten thousand square meters of land 、 Plant and equipment . Great Wall Motors is expected to 2021 Complete the delivery before the end of the year , The annual production capacity of the factory after transformation will reach 10 Thousands of cars .
Meng Xiangjun, the rotating president of Great Wall Motors, said , This transaction will accelerate the development and strategic implementation of Great Wall Motors in the South American market , Further promote the transformation of Great Wall Motors into a global technology travel company . at present , Great Wall Motors has a factory in Ecuador , Supply Uruguay 、 Peru 、 Paraguay 、 Chile and other countries .
2021 year 1-7 month , Great Wall Motor's overseas sales exceeded 7.4 Thousands of cars , Year-on-year growth 176.2%, Accounting for the overall sales volume 10.4%. According to the future plan ,2025 Great Wall Motors global production and sales in 400 Thousands of cars , overseas 100 The strategic goal of 10000 vehicles . You can see , Overseas sales account for a quarter of the total sales , It's done 2025 An important part of the annual strategy .
Meng Xiangjun, the rotating president of Great Wall Motors, pointed out , There is only one way to win the world , Is continuous change , And launch the general mobilization for global change to win , Clearly take the product winning as the leader , Run through with users , Break through under the changing global situation .
More than Geely 、 Great Wall motor , At present, Chery Automobile 、 Jianghuai Automobile 、 SAIC passenger car 、 SAIC GM Wuling 、 The overseas export performance of Chinese automobile brands such as Chang'an automobile is very eye-catching . Of course , The way of export is different , Some options CDK Mode and vehicle export , There are also local factories to quickly integrate into the overseas market .
Whether it's building a new factory or planning a sales channel , We can't ignore the improvement of the service system . Because automotive products are not just selling products , It also depends on whether the service is OK . Lingke's innovative “ Subscription system ” Business model , It is a response to local conditions . Only by integrating into the local culture , To build consumer confidence is also very important and trust .
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