current position:Home>The sales volume of Binyue has proved that finding the right position is better than anything

The sales volume of Binyue has proved that finding the right position is better than anything

2021-08-26 08:10:15 Car loving Corps

No one is ever young , But there are always young people . Just as idol commonly , There will always be people who have been angry , There will always be new people to replace . Compared with the older generation , Newcomers may have shortcomings , For example, experience 、 For example, word of mouth 、 For example, the number of fans . however , Just find the right position , Youth is always the greatest capital . Same thing , It's suitable to use it on bingyue .

A small car with a three cylinder engine SUV, How does this match look? It doesn't match , No one will believe that such a car can survive , Not to mention selling . however , That's it. The more colorful it is , But with 32 Sold in months 35 Thousands of cars , The average monthly sales exceed 1 Thousands of cars .

With this achievement , The more fun is here, the less 3 Years of time to catch up with the old master Binzhi and XR-V, Among the domestic small enterprises SUV Sales list TOP3. Through this sales performance , Bingyue has proved the accuracy of its positioning , The rest is to constantly strengthen their own strength , therefore , The changed style is more and more colorful . This time, , It becomes more athletic and younger .

3 Years ago , If a car wants to sell well , The first is cheap .3 After year , This theory is more limited , Not only cheap , And good enough . In short , Price can no longer be a small SUV Your winning weapon , The more bin wants to continue to win , Must become stronger and better .

One “ Good leather bag ”, It can add a lot of color to the vehicle . For debut 3 For the year of bingyue , Make a drastic “ Cosmetic surgery ” It's not appropriate , Small scale 、 Minor adjustments to the details are the king . therefore , Xinbinyue follows the original design concept , Opposite hub 、 Brake calipers 、 Tail 、 Exhaust port 、 The hood 、 The front bumper style and front lip have been adjusted , Give people a feeling that I don't “ Cosmetic surgery ”, But I just have a different sense of immediacy .

however , What a good bag , Can't cover up your inner maturity , Therefore, Xinbin has not surprisingly taken a rest for the interior . For example, we saw a more jumping yellow and black contrast 、72 Color rhythm atmosphere lamp 、 New handle design, etc . And out of sight , Xinbingyue also upgraded the configuration . For example, it supports two wheeled vehicle scene recognition AEB Urban pre collision system 、 The first of its kind ELKA Intelligent safety configuration such as lane emergency avoidance system , And upgrade the panoramic image to 540° Panoramic images , stay 360° Add... Based on the image 180° Chassis perspective function .

Besides , Xinbingyue has also upgraded the technology configuration . Just sort it out , Generally, it has richer recognition scenes L2 Intelligent driving system ; The whole vehicle can be realized OTA upgrade ; Carrying the galaxy OS System , More calculating power 、 Faster . But in fact , Geely's safety configuration and vehicle engine system are all very good , Can also be among the best in the same level , But it has the problem that the recognition of security system is too high 、 The central control occasionally has problems such as Caton . So in my personal opinion , Optimization is more important than upgrading , Excessive upgrading can easily give people the illusion of excessive force .

In a small SUV field , The main competitive product of Binyue is Chang'an CS35PLUS And Baojun 510 Models such as . But it's different from 3 Years ago , Today's small SUV The market has gradually declined , current “ Wanche Club ” There is only Binzhi left 、XR-V It's just fun . and , Although Binyue has a certain distance from the first two cars , But it is far ahead of Chang'an in the rear CS35PLUS And Baojun 510 Models such as .

From the coffee point of view , Today's Binyue is a representative work 、 Flow rate 、 With certain qualifications idol, But it is in a rather awkward position . Above is the old generation's suppression , I can't find a competitor with comparable sales . In the absence of an opponent , The most taboo is standing still —— This is equivalent to giving others a chance to catch up later .

On the whole ,10 Ten thousand yuan small SUV The market volume is already small , Many joint venture models or give up the competition , Or not involved at all , But most Chinese brands still care about this market , Like BYD 、 Changan and GAC passenger cars, etc . Maybe from the model , Binyue has succeeded in leading its opponents , But from the manufacturer's point of view , The strength of these manufacturers is not weak , It's hard to guarantee that we won't launch a new car to fight when Binyue is more relaxed , Just like the birth of Binyue in the sky .

therefore , We can also see from this change , The change of xinbingyue is obvious . In addition to the indicators such as power and spatial performance, they have been upgraded and adjusted : Design has become more sporty and radical , Fit the aesthetics of young consumers ; The configuration also emphasizes science and technology , Try to bring consumers an updated experience .

in general , Compare with your peers , The upgraded new color is more young and fashionable in design , Configuration also has a certain leading edge . When the price is close ,1.5T Three cylinder /1.4T The power combination of the four cylinders is also relatively rich , Can meet the needs of different consumers . therefore , For the future development of Binyue , I think it's worth looking forward to .

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