current position:Home>The sales volume of all models fell. Will the independent Jetta brand become the next Skoda?

The sales volume of all models fell. Will the independent Jetta brand become the next Skoda?

2021-08-26 08:21:03 Oriental Information automobile

Because jetta cars sell well , FAW Volkswagen is 2019 In, a new brand Jetta was established . For FAW Volkswagen , This decision has risks , It's also a breakthrough . Because in terms of positioning , Jetta brand must be lower than the public . After the establishment of the brand , The main competitors are also many independent automobile brands . If it works , Then the position of the public as the overlord in China , Will be better consolidated . To be precise , FAW Volkswagen . High-end , There's Audi ; Middle end , It's the public ; Low-end , It's Jetta .

This is the strategic layout of FAW Volkswagen . Once it fails , Then FAW Volkswagen will be in a very embarrassing situation . After all , As a classic model with more than one million sales in China , Jetta is not only deeply rooted in the hearts of the people , And for some consumers , It has become a belief . In terms of sales volume , stay 2018 Years ago , Jetta's monthly sales are basically 3 Around ten thousand , The highest monthly sales reached 4.3 Thousands of cars . in other words , Cancel Jetta models and establish Jetta brand , Once the market cannot be opened quickly , Then FAW Volkswagen will lose a best-selling model . And a little bit more , In terms of sales volume, Skoda brand under SAIC Volkswagen , It's always tepid , Even worse . At the beginning of Jetta brand establishment , Some people even think that today's Skoda , Is tomorrow's Jetta .

Time flies , In a twinkling of an eye 2021 year 8 month , Jetta brand has been established for more than two years , How the market performs ? The sales data of the passenger union show , Jetta brand 7 The cumulative monthly sales volume is 9202 car , Year-on-year decline in 17.18%, fell 35.47%. among , jetta VS5 Sales of 3877 car , Year-on-year decline in 23.27%, It's down on a month on month basis 34.32%; jetta VA3 Sales of 3146 car . Year-on-year decline in 18.31%, fell 42.9%. From the above data , Although Jetta brand has fallen by a large margin , But it's still much better than Skoda . Because Skoda is 7 The sales volume of all models in June was only 2900 car , The monthly sales of some models are single digit and ten digit . The best selling Mingrui , Monthly sales are only 1000 More than one .

because 2019 Nian Jetta VS5 In the early months of listing , Sales have been good . therefore 2020 year , FAW Volkswagen has set a target for Jetta brand 20 Million annual sales target . But unfortunately ,2020 Nian Jetta VS5 Not only did it not continue to sell well , Jetta, which went public later VS7 The market also performed poorly , The only car Jetta VA3 It can only be said that the sales volume is average . therefore 2020 year , The cumulative sales volume of Jetta brand is 15.5 Thousands of cars , Failed to achieve the sales target set at the beginning of the year . Before this year 7 Months , The cumulative sales volume of Jetta brand is 94715 car , The situation seems not as good as last year .

In recent days, , It is also reported that Jetta is separated from FAW Volkswagen , News of independent operation . In the opinion of car Express , Although the current situation of Jetta brand is not optimistic , But it's much better than Skoda . In a year or two , Should not go to the point of Skoda . Farther away , I don't know . Copyright notice : This article is the original of car review , Please contact authorization for reprint , Reprint is strictly prohibited without permission , In addition, no plagiarism or embezzlement in any form is allowed , Otherwise, the legal liability will be investigated . Some pictures of the article are from the Internet , The copyright belongs to the original author , If you use your work , Please contact us for payment or delete .

source : Car Express

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