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The rise of popular science books for children is full of joy, worry and challenge
2021-08-26 18:03:20 【Beijing daily client】
In recent days, , Open the book and release the latest data , Children's Popular Science Encyclopedia replaced children's literature for the first time , It occupies the first place in the proportion of children's book market . The rise of popular science books for children , This is a positive sign , But in joy at the same time , There are also concerns and challenges .
data ： Children's book market first “ substitutions ” 了
The data published in the open book show that ,2021 In the first half of , The domestic children's literature market has appeared 3.62% Synchronous negative growth , The first position in the children's market is replaced by children's Science Encyclopedia .
The data also shows , At present, short video e-commerce is the focus of the industry , Children's science popularization is also eye-catching in this field . From the data of uncoiling monitoring short video e-commerce ,2021 In the first half of the year, short video e-commerce , The children's plate has the largest scale , Code ocean specific weight 58.54%, Much higher than other types of e-commerce . Specific to the children's section , Children's literature accounts for the proportion of children's short video e-commerce code 13%, Ranked third in the breakdown category , Lower than children's Popular Science Encyclopedia and children's picture books .
According to the reporter , In physical bookstore sales , Children's science popularization also performed well . The latest statistics from the Asian Games Village Book Building , Children's popular science books increased over the same period last year 158%.
The scene ： Parents guide their children to read popular science
Visiting a large book city 、 Found in the process of Community Library , Environmental construction and parental guidance , Bring benefits to the rising popularity of popular science books .
Children's reading area of Asian Games Village Book Building , Popular science books have won a golden position , The latest popular science books for children occupy a Book Wall , Popular science books are also placed at the outermost position of the channel , These books also take the universe 、 Beautiful home 、 The beauty of Science 、 Display in different categories such as mystery world . The staff told reporters , From the book placement and Book Purchase , Children's science popularization is ranked in the top priority .“ In my submission , This is to meet the needs of the strategy of strengthening the country with science and Technology .” The staff member said .
In the Oak Bay Pavilion in the second study , Popular science books also have a special area . Li Yan, founder of the second study, said , Oak Bay Museum has 16000 Books on loan , There are about 30% They are all children's Science Encyclopedia .
Nomi, this year 5 year , from 4 He began to read popular science under the guidance of his parents at the age of . Normy's mother said ,“ My daughter reads a lot of story books , We deliberately guide her curiosity about popular science , Now at least half of the books she reads are popular science .” Nomi's father is a IT people , He is tirelessly speaking to his daughter 《 My microbial friend 》 series , He's talking about 《 coral 》 This one , But normy listened and commented ：“ Or the little princess book is fun .”
It's time for Tang Junwei to go to grade six , He is a martial arts fan , He took it from the bookshelf 4 Jin Yong of this set 《 Smiling and proud in the Jianghu 》, Mother said , He can finish reading a book in two hours . But the mother has her own guidance for her son's reading ,“ I grew up in the countryside , My son saw earthworms 、 Geckos are scared to death , This is because he doesn't know earthworms 、 The benefits of geckos to humans , So I'm afraid .” In order to balance his son's reading , The mother is reading carefully 《 Real nature — Give children a nature museum 》, What she saw was the part of Soil Science . The mother said , Popular science knowledge is very important for children's growth , She often tells her children books by fits and starts .
Pocket 5 Half a year old , She is holding a Book 《5 I began to learn programming at the age of 》 Look hard . Her father said , Children like playing games , from 3 She began to choose books for her at the age of , This programming book introduced from abroad is very interesting , You can learn to program yourself , You can also make up your parents .
face ： Become more and more amiable and lovely
What popular science books are more popular with children 、 Parents love ？ After comparing the latest Dangdang 、 After the top ten popular science books for children in Jingdong and Beijing Book Building ,《 Fun stereo book : Our bodies 》、《 National Geography hidden in the map - China 》（ whole 4 book ）,《 Twenty four solar terms for children 》、《 China National Geographic Children's Encyclopedia ： The earth 》、《DK Children's Encyclopedia 》 And so on .
Li Yan, founder of the second study, personally selects books for small readers all year round , In recent years, he has found a positive change , There are too many popular science books , There are many original books in China , And the quality is improving .
Li Yan's feelings have become the consensus of people in the industry . In the impression of Li Tianshu, deputy editor in chief of Beijing Children's Publishing House , Foreign popular science books for children once dominated the world in the domestic market .20 Years ago , She was 《 Terrible Science 》 editor , She recalled , As soon as this set of books was published, it surprised the domestic science popularization community , Experts think , This set of books is not only related to history 、 literature 、 Culture is linked , And behind it is full of scientific spirit 、 Scientific thinking , vivid 、 Interesting way of telling 、 The way of writing is ten years ahead of that in China .
But Li Tianshu found these years , After years of introduction of popular science books , Local original popular science books are catching up , Children's popular science books have become amiable 、 lovely 、 Diversify . She can always find some works of heart in the market , For example, how many years did it take human beings to learn to build roads , How many years has it taken human beings to learn to take a bath and so on , It presents the evolutionary history of human life from the perspective of life ,“ Popular science books are no longer sitting upright , It's not serious anymore .” More Than This , The forms of popular science for children have also become rich , Like picture books 、 Graphic book 、 Three dimensional books are particularly interesting , She once saw a three-dimensional book about the Forbidden City , Open the book , The Forbidden City has become one meter long “ long scroll of painting or calligraphy ”, Novel and interesting .
Yutian · Do you know if it will be launched this year 《 A little guide to big people 》《 Things about animals 》 Eye catching performance . Ru Xin, promotion editor of Yutian culture and marketing department, said ：“ What these two sets of books have in common is the cleverness of the subject matter and the delicacy of the painting style , Live celebrity science popularization and animal science popularization , The form is no longer rigid , More humanistic .” In her opinion , Popular science is no longer just telling children about knowledge , Today's children should feel , To experience , Even have to do .
With the changes of popular science books , Sun Shujing, editor in chief of Yutian culture brand, also feels the change of the original author ,“ The new author is obviously more interesting than the previous author 、 More emphasis on readability , Have more ideas and requirements on illustration and layout design .”
Point of view ： Just reading popular science is not enough
Popular science books for children are on the rise , However, it does not mean that its future development will be carefree , Infringing and pirated books 、 The author's team is 、 Many problems such as the absence of readers' practical ability , Not allow to ignore .
Li Tianshu said frankly , The rise of live video selling , Let low-cost popular science books enter the market smoothly , Whether the scientific knowledge in the book has a hard wound , Whether the book paper is qualified , Whether the ink is compliant is unknown . She reminded that , generally speaking , It is against the law of publication that books are too cheap , Parents should polish their eyes , Learn to identify , You can't be blinded by low-cost books .
As the market of popular science books improves , Good and bad publications are also rapidly following up . Popular science writer Wang Chen found a popular science book for children in a home stay , No less than 20 knowledge mistakes were found by simply reading , Some places use the old knowledge of 20 or 30 years ago , Some photos are also placed incorrectly .“ These wrong knowledge will do great harm to children , It takes several times 、 Energy can fix .” therefore , He also reminded parents to have the common sense of choosing books .
Wang Chen also suggested , While strengthening children's popular science reading , Parents' popular science reading can not be missing . After contacting many parents, he found that , Many children's books can't let children read by themselves , After the second and third grade of primary school , Children can read independently ,“ If parents lack popular science reading , It's hard to guide children , It will also create a generation gap with children .” In Wang Chen's opinion , Nowadays, teenagers have many channels to acquire knowledge 、 Large number of , The children are eager to communicate 、 communication 、 practice , And in the process , Parents have a very important role to play .“ The child bought a book and read a Book , It doesn't mean you have accepted popular science education , It also needs hands-on practice .” Wang Chen said 、 He once led the children in scientific practice , But many children are at a loss .
Wang Chen made suggestions , For example, plant science , Parents should not only discuss with their children , You can also go to the community 、 Go to the countryside and learn about plants with children . You can also practice together , For example, after eating mysterious fruit , If you eat sour food again, it will be sweet , If conditions permit , Parents can buy mystery fruit and lemon for an experience .
During the interview, the reporter also noticed , Compared with children's Literature , The awareness rate of well-known writers is very low , No child can even list the famous writers in his mind . Regarding this , Yin Chuanhong, vice president of China Science Popularization Writers Association, believes that , At present, the team of popular science creation is in a fault , Old writers either die or grow old , A large number of young writers have not kept up in time , The fault phenomenon of children's popular science creation team deserves attention .
Regarding this , Li Tianshu feels the same , The publishing house recently planned a topic , The editors were dumbfounded when they received the expert manuscript ,“ I can read all the words , But the content seems particularly laborious , It's so professional .” Li Tianshu thinks , How to lower the body , How to find a good angle to talk about popular science , Still a challenge for Science Writers .
source Beijing daily client | The reporter Lu Yanxia
The process editor Liu Weili
author[Beijing daily client],Please bring the original link to reprint, thank you.
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