current position:Home>Low price entry from 276800 yuan? The "inner roll" of MPV market starts from Toyota Senna

Low price entry from 276800 yuan? The "inner roll" of MPV market starts from Toyota Senna

2021-08-26 19:08:08 Wechat automobile

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For the present China MPV For the market , Although this was once regarded as “ New blue ocean ” The development of market segments is not satisfactory , But this does not seem to prevent more car companies from joining the territory of this invisible trend .


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In this year's MPV In the market , Wuling still sits on the spire , buick GL8 be “ To seek defeat alone ”, Subsequent Honda 、 Gac and kei 、 Roewe and other brands are also eyeing better seats . Especially this year 7 month , Toyota ELFA is raising prices every day 25 On the basis of ten thousand yuan , Sold 2500 More than new cars . Undoubtedly further exacerbated MPV market “ Internal volume ” The rhythm of .


In addition to the above... Who have been fighting for many years “ An old traveller ” Outside , This year, there is a new Kia Jiahua 、 Hyundai kustui and other joint venture brands are about to enter the market . One of the most concerned new cars , GAC Toyota Saina is the only one .

 

Toyota 11 Annual grinding sword

 

From the beginning of last year, there was news that China would be made soon , Not long ago, he appeared in the new car publicity of the Ministry of industry and information technology , Senna's attention has always been high . In recent days, , The suspected selling price of GAC Toyota Saina has also been reported on the Internet . The new car will come out 5 models , Price range: 27.68 Ten thousand yuan to 36.98 Ten thousand yuan . According to the plan , The GAC Toyota race will be held at the end of the month 2021 Chengdu auto show officially unveiled .


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At present, GAC Toyota Saina belongs to Toyota Sienna The fourth generation of the , But the last generation change was in 11 Years ago, 2010 year . therefore , Toyota launched this medium and large-sized... After brewing for so long MPV What are the highlights ?


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In terms of appearance , GAC Toyota Saina adopts the same design style as Toyota products at this stage , The shape of the headlight groups on both sides is not only more slender , Compared with cash, it has a sense of three-dimensional and Design .


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Except that the front change is very obvious , The overall design of the car side maintains the American style , According to the previously declared information , The length, width and height of Sena are 5180mm×1995mm×1765(1786)mm, The wheelbase is 3060mm, More aggressive waistline 20 Inch new style rim , It makes GAC Toyota race look very dynamic .


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interiors , It is expected that GAC Toyota Saina will also use the design of overseas models , Layout of wood grain trim panel and wire drawing panel in the retaining bar area , It adds a lot of refinement to the new car . meanwhile , Support for apple CarPlay Functional 9 Inch suspended touch screen and 7 Inch trip computer display , It also brings a more practical experience .


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Besides , GAC Toyota Senna will be based on Toyota TNGA-K Platform to build , And in terms of power, the whole system is equipped with 2.5L Hybrid system . at present , This power system has been carried on GAC Toyota Highlander and willandar . stay 2.5L Under the combination of naturally aspirated engine and motor , The whole system has 183kW Maximum combined power , Traditional aspects match E-CVT Electronic continuously variable transmission . Fuel consumption is also reduced to every 100 kilometers 5L The range of , Compared with competitive products at the same level, it has obvious advantages .

 

It should be noted that , The vast majority of people on the market today MPV The models are still mainly fuel vehicles , Honda Odyssey and Allison equipped with hybrid system have won wide praise from consumers with the advantages of fuel economy .


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And in medium and large MPV In the hybrid market , At present, there are only Toyota ELFA 、 Wilfa and high-end brand Lexus LM be in “ A big family ” The situation of . So for Sena with a wheelbase of more than three meters , if 27.68 The starting price of 10000 yuan is true , Its future may break through MPV The shackles of the overall sluggish market , Quickly become a new “ Hot style ” models .

 

New car price increases may be inevitable


For a long time , Hanlanda produced by GAC Toyota and ELFA sold through GAC Toyota channels maintain the phenomenon of terminal price increase . In addition to the scarcity of ELFA import quotas , The third generation of Highlander models still need to be installed 1 You can only pick up the car after more than 10000 yuan of decoration , However, this state has changed in the fourth generation of hanlanda .


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GAC Toyota is actively promoting the new model of digital car purchase at this stage , Potential users of the fourth generation hanlanda can travel around GAC Fengtian APP Pay the intention fee for the previous order , And sign a contract . An online visual order can then be generated , Users can track vehicle status in real time , Until the vehicle is delivered to the store . At present, under the background of Toyota brand's dual vehicle strategy , FAW Toyota also laid out a model at the same level as Sena under its crown product series MPV models . But compared with GAC Toyota Saina's accelerated landing , FAW Toyota obviously lags behind .


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Besides , By comparing market performance, it is not difficult to find , As long as it is a model produced by both Toyota joint ventures , There must be price reduction in the terminal market , For example, Carola and leiling 、RAV4 Rongfang, willanda, etc . So in the short term, on the premise that the same model of FAW Toyota can not be available , GAC Toyota Senna will be in a state without rivals in the market segment , This will also contribute to the possibility of its terminal price increase to a certain extent .


meanwhile , The insufficient production capacity of GAC Toyota is also one of the important factors affecting the future market performance of Sena . at present , The total capacity of GAC Toyota is 80 Thousands of cars , In the future, it will expand to the order of millions . But take the fourth generation hanlanda, which has just appeared on the market, as an example , A dealer in Beijing 8 The number of vehicles delivered in the month is only 1 car , The reason behind this is the lack of production capacity .


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The sales person in charge of this dealer told “ Talk about it ”, Although Saina has to wait 8 month 29 There will be exhibition cars in the store only after the vehicles in Chengdu appear on the th , But recently, some potential users have gone to the store to ask for new car information .“ Referring to the current supply of hanlanda , In the future, if Saina is sought after by consumers , Then I'm afraid the delivery time will not be guaranteed .” The sales person in charge said .


Taken together , In terms of function, it has a comfortable configuration comparable to ELFA , The space before domestic production except GL8 There's no other match to match , Coupled with a good reputation in overseas markets . When GAC Toyota Saina is really listed , The domestic market with intensified involution MPV The market will also usher in a complete reshuffle .


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