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Why is xinqijun so black
2021-08-26 23:05:22 【Wechat automobile】
Reporter Xu Jinkai
Editor in charge: Xu Jinkai
Editor Zhu Jinbin
“ All public discourses appear in the form of entertainment , And become a cultural spirit . Our politics 、 religious 、 Journalism 、 sports 、 Education and business are willing to be vassals of entertainment , No complaints , Even silent , The result is that we become a species that entertains to death .” Neal ・ Where is Boltzmann 《 Hedonism 》 The prophecy in is becoming a reality .
In this “ Eyeball economy ” An increasingly prominent era ,“ Traffic flow theory ” Rise quietly , Whether it's right or not , Get traffic attention first , Then solve a series of follow-up problems , After all, having traffic means having everything , Before that, the car circle “ Nezha car asked Wu Yifan to speak out ” That's a good example .
In addition to Nezha's farce and Weilai's fan circle , Qijun with three cylinder engine has also become the focus of consumers' attention recently , No matter this one VC-TURBO Super variable engine 300 How advanced your engine is , No matter how many media people who have personally experienced the new generation of Qijun make comments , Tiktok 、B standing 、 Microblogging and many other platforms , As long as the content related to the new generation of Qijun , There will be all kinds of “ Three cylinder engine ”, Judging from these comments alone , The car market seems to have set off a wave “ Reject three cylinders ” The frenzy of , And the three cylinders have become the original sin of the new generation of Qijun .
On the one hand, it is affirmed by many people in the industry , On the other side are many netizens “ Hello ”, There are more and more disputes about the new generation of Qijun .
Why is the dispute over Qijun three cylinders so big ？
Just as Neil is quoted at the beginning of the article ・ As Bozeman's famous saying goes , The car industry also needs entertainment , And before that , Zhongtai is more responsible for entertainment functions 、 Na Zhijie and other brands , It's true SR9 And nachijet's fuel consumption legend , From time to time, it will appear in various passages . But with the bankruptcy of Zhongtai and the exit of Dongfeng Yulong , In the car circle “ The spirit of entertainment ” It's a big discount . Except Cadillac bound for foot washing city , New stems are urgently needed to fill people's leisure life .
Three cylinders make a good “ Entertainment point ”, Since the last century 90 years , FAW Xiali brought Chinese people into contact with the three cylinder engine early , And due to cost and technical reasons, it has caused “ shake ”“ cheap ” The impression of . History is strikingly similar , Although the vast majority of consumers have not experienced the three cylinders of the Xiali era , But this does not prevent them from “ shake ”“ cheap ” Of “ Charley's perspective ” Measure the three cylinder engine of the new era , Even today's three cylinder engine has made great progress .
Vigorously promote the universal design of three cylinder engine 、 That's how Ford came back , Even GM changed its main models back to four cylinder engines , To deal with the surging tide of public opinion . This may be one of the few cases in the auto market where brand development is dominated by netizens , It also further increases people's demand for the three cylinder engine “ Hey ”.
The new generation of Qijun, which has been upgraded, just hit people's expectations of the three cylinder engine “ Hey ” On , It's natural to attract widespread attention , There is even “ Qijun desert ”、“190 Million R & D expenses ” Wait for many new stems . From the current state , The crusade against Qijun's three cylinders is more common than before 、 Ford's experience is more violent .
In addition to the need to play in the car circle , The new generation of Qijun is strong enough to contribute to this “ spat ” The main reason is . Different from all previous engine structures , Nissan developed VC-TURBO The engine , Subvert the crank connecting rod structure of traditional engine , Original multi link system . It not only enables the engine to switch the compression ratio , It also greatly counteracts the lateral force of the piston of the traditional engine , Reduce the transverse vibration of the engine with pure physical structure .
The Qijun is equipped with VC-TURBO Super variable engine 300, This technology is applied , According to Nissan officials ,VCT The unique multi link structure can offset 44% Conventional engine piston lateral force , Vehicle NVH promote 6%. And such a visible improvement , It is also the main reason why many people in the industry like it .
One side continues to play with an entertaining attitude , The other side saw the progress of a new generation of Qijun , The evaluation of the split of the needle tip to the awn type has come into being .
Besides , The response to the new generation of Qijun is so strong , Nor does it rule out the possibility of being recharged in reverse , Whether it's Dongfeng Nissan or SUV In terms of market , Qijun is a very important product , Only Qijun's sales share has declined , Only competitive products can take advantage of the weakness . Although this idea is a little extreme , But it is not impossible to happen in the auto market with fierce competition .
You may or may not choose three cylinders in the future
Put aside the dispute over Qijun , From the perspective of the development of the whole industry , Three cylinder engine is the main direction of industry evolution in the future , The reason behind it is also quite simple , Is to deal with increasingly stringent emission regulations . Maybe someone is still in country five / During the Sixth National Day switch , Let fit 、BRZ（ Now they have been upgraded to national six ） And other models with high playability , But that's the reality , In the face of environmental protection , The feelings of large displacement can only be stranded .
Take the Chinese market , The double carbon goal is the curse that forces enterprises to develop towards green , It's not hard to imagine , With the country seven 、 Implementation of the eighth national emission standard , There will be a large number of car companies “ Act with confusion ” The circumstances of , In order to take the lead in resolving such a dilemma , Advance layout has become a necessary option for car enterprises , The three cylinder engine with smaller displacement has entered the development planning of the enterprise .
At present, Toyota 、 Honda 、 BMW 、 ford 、 Universal 、PSA、 Geely and others have plans for three cylinder engine products , The Chinese people have already promoted the marketization of three cylinder engines in overseas markets , It is believed that Volkswagen's three cylinder engine products will also meet Chinese consumers in the near future , Then I don't know “ The aura of the masses ” Whether it will work .
The trend of three cylinder engine is irresistible .
In addition to smaller displacement , Smaller size is also the main reason why the three cylinder engine is highly respected , Especially in smaller cars , The space in the car is tight , How to arrange parts is particularly important . And with the rapid development of the new energy market , Small volume 、 The lightweight three cylinder engine is also easier to combine with the hybrid system .
What's more worth mentioning is , Benefit from the intervention of hybrid system , Electric turbines are used , While eliminating turbine hysteresis , Improve the ride comfort of the three cylinder engine at low speed , And provide assistance when starting . At present, Geely's many products have applied this development idea .
Similar to Geely's development ideas , Nissan's research and development of small displacement three cylinder engine is also for the same purpose as its hybrid technology e-Power Combination , Gradually transition to the new energy market .
More interesting , At present, Nissan CEO Seiji Uchida , He once served as chairman of Nissan China Management Committee 、 President of Dongfeng Motor Co., Ltd , It not only has a deep understanding of the Chinese market , It is also the witness of GM's collapse in the three cylinder engine . Maybe he knows better than anyone , When Chinese consumers don't like three cylinder machines , The huge risk of launching the three cylinder Qijun , But in the face of increasingly stringent emission regulations , He chose to build strength for Nissan's long-term development , The advantages of this choice will gradually appear in Nissan's future development .
For the current Qijun , Or rely on their own strength to reverse the views of consumers , Or temporarily dim , Leave a deep hole in the three cylinder engine , It's hard to touch . But with the development of the industry , The debt of the three cylinder engine will be repaid sooner or later , Maybe until all brands replace three cylinder products , When consumers have no choice , The discussion about the three cylinder engine can be calmed down , And for now , Such days are not far away .
｜ Xu Jinkai ｜
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