current position:Home>The sales volume is twice that of fit! Toyota Yaris l dazzle becomes the first choice for young people

The sales volume is twice that of fit! Toyota Yaris l dazzle becomes the first choice for young people

2021-08-27 06:43:30 Oriental Information automobile

When it comes to the choice of small scooters , Honda fit and Volkswagen POLO Probably the first choice many people blurt out . In terms of user portraits of such consumer groups , Most of the people who buy small cars are young people who have just entered society , With little savings in hand . owing to the handicap of “ The first car in life ” The dream of , They want one that is fashionable and young enough 、 And can pay attention to economic application , Leather durable models .

Honda fit and Volkswagen POLO In addition to relying on the brand image of old joint venture car enterprises , In terms of product positioning, consumer demand responds to the needs of young consumer users for “ The first one in life ” The concept of consumption . therefore , Hand grip fit 、POLO The steering wheel is often dominated by young people .

But carefully consider the sales ranking of competitive markets at the same level , As of the last six months 5 month , Toyota YARiS L Dazzle to break through 4 The sales level of 10000 vehicles is far ahead , In the same period, the sales volume data is nearly double that of Honda Fit .

In the past 2020 It also set a record in 11 ten thousand + Sales myth , You know, fit only sold in childhood 6 More than 10000 sets . use “ Silence makes a fortune ” To evaluate Toyota YARiS L Dazzle doesn't seem too much , Such achievements are naturally inseparable from Toyota YARiS L Zhixuan's competitive advantage in product power .

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