current position：Home>Hyundai fista sells only 230 vehicles a month! At the beginning of benchmarking civic, now even Rongwei I6 can't beat it
Hyundai fista sells only 230 vehicles a month! At the beginning of benchmarking civic, now even Rongwei I6 can't beat it
2021-08-27 11:20:55 【Oriental Information automobile】
The Federation announced 7 List of car sales in January , Hyundai festa only sold 230 Vehicles , Some people say , How can I see that the sales volume is more than 1000 , That's because there are two ways to calculate sales , Some calculate retail sales , Some calculate the wholesale volume . The data of the passenger association is more accurate .
When Hyundai fista first went on the market , aggressive , Is to run to the Civic , This car is equipped with 1.4T、1.6T High and low power engine , Price range: 11.98-15.48 Ten thousand yuan , The acceleration time of the top version from zero to 100 kilometers only needs 7.6 second , The fastest zero hundred acceleration measured 6.78 second , All this is running for the Civic . But now , The sales volume of both can be described as ice and fire , Civic sold last month 7836 car , And festa doesn't even have a fraction of it . Even the old Roewe i6, Sales are higher than it . Why is fistar's sales so poor ？
1、 The impact of the China Insurance and Research Institute incident
The sales volume of festa was also quite good when it was just launched , stay 2019 The annual cumulative sales volume reaches 9.5 Thousands of cars , Got the highest score in a single month 1.3 More than ten thousand , Once it had the momentum to compete with Civic , But after China Insurance Research Institute tested fista , The situation took a sharp turn , In the test , Festa's A The column is bent , Broken into a triangle , Just like Passat , Affected by this , Festa's sales began to decline ,2020 There are only... Years left 2.8 More than ten thousand , The average single month is only 2300 More than one .
2、 Detail product force problem
Although festa accelerates fast , The shape is also sporty , But in some detail , Make complaints about the owners. , For example, although the power is strong , However, the problem of turbine hysteresis is obvious , Double clutch gearbox also has obvious low-speed setback problem . Poor sound insulation , The top of the trunk is completely bare metal , The tire noise is large . The front and rear beams are foam. , There are many hard plastics in the interior , Lack of texture, etc . It's all about festa , Although Civic is not perfect in product power , But the brand appeal of the two is not on the same level .
3、 Product formation internal friction
Where's festa 10-20 Within the price range of 10000 , Elantra 、 Mr Starr 、 Name map 、 Sonata four Sedans , Among them, although festa is positioned as a sports compact car , But because of the price range and the name chart 、 Elantra overlap , The name map positioning is A+ Levels of car , Or say B Levels of car , Higher level , While Elantra is positioned as a compact car , Slightly lower than fista , But the price is cheaper , Design younger Sports , The interior also has a more sense of design , Festa has little advantage .
Modern festa , It was once considered to be a model that can benchmark the Civic , Whether it's acceleration , Or design , All let the Chinese people shine in front of them , But because of the internal friction in product planning of Hyundai Group , Plus festa's own security 、 Weaknesses in product details , That caused festa to fall behind , Gradually marginalize . Festa's problem , It is also the epitome of the current situation of modern automobile , Korean cars do not lack technology , What is missing is the optimization in some details , And polishing in products , Improvement in product sequence , To reverse the sales of Korean cars , Then you must work harder than your opponent , Come up with more sincere works , Because Korean cars have lost the room to bargain in the domestic market .
source ： The old driver talked about the car
author[Oriental Information automobile],Please bring the original link to reprint, thank you.
The sidebar is recommended
- Dongfeng Nissan Qichen v-online officially named "big V"
- Sales of domestic cars soared to twice that of German cars! Chinese cars really work?
- How hard is red flag H9? The original car carries "little red bottle" perfume. Sound integrated "traditional instrument" sound effect
- In the future, the pure electric version will be launched, and the new Porsche Macan will be listed at the Chengdu auto show on the 29th
- Xuanyi recently bought a car with a maximum discount of 16000 yuan and a starting price of 83800 yuan. Can you find out?
- The sales volume of Huawei has not increased. What's wrong with Thales sF5?
- Wheelbase increased significantly! The new Tucson L has a beautiful appearance, 1.5T + 7 speed, starting from 160000
- From September 1, the whistle of motor vehicles is prohibited in Guangzhou
- Automotive data security management needs to be standardized. Five departments have taken action
- Wulingyuan District held a conference on the resumption of work and production of the education line project
guess what you like
Tandian 2021 Volkswagen tuyue has a face, smooth power output and reduced price!
The first SUV for young people is not Baojun 510, nor Honda Binzhi, but it
The Great Wall Harvard "divine beast" arrives at the store, with a positioning higher than H6 and a full fuel life of thousands of kilometers, or 150000
Yongding war "epidemic" ｜ song Dengzhu, sanjiaguan township: she Xiaojia and Gu everyone go to the "battlefield" again and stick to the front line
[anti epidemic notes] don't ask the end, go all out
Harvard h6s power parameters expose the new favorite of the young market
Swifts shine on the stage, 1.2L, Polo panics, and the fit is cold
Wang Xinling shared the experience of quick screening, which was hotly discussed. Her technique was professional and her expression was rich. She was accused of being like a pregnancy test
Tesla push 2021.24.4 software update: add navigation lane guidance, car washing mode, etc
The new popular cars in Chengdu auto show are looking forward, and the new generation of Volkswagen lingdu may appear, with dual screen design
- With a limited number of 106 units and a top speed of 403km / h, McLaren speedtail appeared in Shanghai from £ 1.75 million
- I didn't choose the 250000 Honda CRV. I finally bought it in full. Its power is comparable to that of q5l. What configuration is required
- The official map of tank 600 was officially released and will debut at Chengdu auto show
- The budget is about 100000. These three large space SUVs not only boost the power belt, but also have reliable quality
- Another household pure electric SUV, with large space and rich configuration, has a range of 610km, only 99800
- The car is 5022mm long and breaks 100 in 4.9 seconds. It is equipped with air suspension as standard. What are the highlights of Weilai es8?
- The car buying group is becoming younger and younger. These three SUVs meet the needs of young people
- Jetta vs5 starts from 84800 yuan and is equipped with Volkswagen 1.4T engine. Is it the joint venture SUV you want
- New car ｜ the new younger Tiguan L is on the market. Is it worth 215800-281800?
- In the list of SUV sales of automobile manufacturers in July, BYD ranked ninth, and Geely lost to Chery?
- Car sales ranking of auto enterprises in July: Nissan and Toyota are in the top three, and BYD surpasses FAW Volkswagen?
- Domestic Kia Jiahua configuration exposure! Take 2.0T + 8at, the space is larger than GL8, or 220000?
- About RMB 381000, Cadillac lyriq will be pre sold in September! Who do you choose between it and model y
- Join hands with zhanyixian to play the role of Zhangjiajie Hubei chamber of Commerce and take practical actions to help epidemic prevention and control
- The appearance is more atmospheric, and the new Navigator official map is released
- Weilai es8 event progressed, Xiaopeng expanded and Baidu released auto robots
- Delivery starts next year and Cadillac lyriq will start booking on September 18
- Analysis of Geely's semi annual financial report and five-year plan: revenue of 45 billion yuan, 2025 target of 3.65 million annual sales
- The new BMW 4-series Gran coupe has a pre-sale of 375000, and its appearance is against the sky
- It is a medium and large SUV with a starting price of only 134900 yuan. Its configuration is really fragrant
- Audi q5l vs. Highlander, chicken head or phoenix tail?
- Known as the "troublemaker" of the joint venture medium-sized SUV, it has a nearly 5m body with a standard configuration of 2.0T and 8at
- Great "FAW red flag", 88 "red flag H9" will be sent to the Olympic champion!
- A new generation of "civic" appeared low-key, officially launched on September 24, equipped with high-power engine!
- Girl harvester? Maserati "Levante" special edition will land in Chengdu auto show, breaking 100 in 6 seconds
- Upgrade hyperboloid screen! 2022 "BMW 5 Series" was exposed, netizen: finally figured it out
- Accumulated hard core strength in 21 years, five questions and five answers, the fourth generation Qijun
- Toyota's 15th generation crown debut, V6 engine + rear drive, riders: finally awakened
- Luxury cars are common. Have you seen one with swimming pool and apron? This one is even more powerful. There are 26 wheels alone
- This spring and summer, 8 high heels are very popular. It's easy to walk without tiring your feet
- The first half of God, the second half of rotten, the most expected summer blockbuster overturned unexpectedly!
- What else do you see with it? Langyi looks better than Xuanyi when you drive out. The fuel consumption is 5.5L
- It is said that Lao Fan next door doesn't love Li Sha Minzi enough, but Meng Ziyi's mother becomes a fan of her sister and praises Lao Fan as a real person
- The white suit is fresh and stylish, coupled with the irregular design, do you love it?
- The domestic dark horse is a big SUV, which is bigger than tuang. The large interior control screen stimulates eyeballs
- Modern Casper power information exposure will be equipped with a 1.0L in-line 3-cylinder engine
- Liu Yuxin was accused of not being able to speak. The interview with "thank you for the epidemic" caused controversy, and Wang Han overturned his car
- Zeekr 001 reveals the advantages of krypton three electricity system
- The Ningde era of speed and passion needs to guard against the risk of ambush on all sides
- How to turn the steering wheel for each item in subject 2? It's so easy to operate!