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Volvo's first half earnings hit a new high

2021-08-27 17:28:48 Oriental Information automobile

recently , Volvo cars has released 2021 The first half of the year . Results show that , The company's first half sales 1411 SEK 100 million ( renminbi 1052.75 One hundred million yuan ), Year-on-year growth 26%.SUV Models have become the main driving force for Volvo's sales growth .2021 In the first half of , Volvo's global car sales are 38.08 Thousands of cars , Year-on-year growth 41%. among , In the Chinese market, car sales are about 9.53 Thousands of cars , Year-on-year growth 44.9%; The sales volume in the U.S. market is about 6.38 Thousands of cars , growth 47.4%; The sales volume in the European market is about 16.68 Thousands of cars , growth 35.4%. During the electrification transformation of Volvo's whole product structure ,RECHARGE The sales volume of the series started the first shot in the electrification campaign . Global sales data for the first half of the year show that , Volvo RECHARGE The global sales volume of the series accounts for... Of the overall sales volume 24.6%, rose 150%.

In addition to the increase in sales , The other good news is , Volvo 30-40 The proportion of sales of 10000 models continues to rise ,90 system XC90 and S90 The year-on-year growth was... Respectively 43% and 48%. According to this year 5 According to the monthly Travel Association , Volvo's sales unit price is 33.6 ten thousand .

“ Many users' perception of our brand concept is more traditional , Safety is the gene of Volvo brand , But not all . If the brand wants to move forward, it must develop hybrid and electric products . And Volvo is a full range of hybrid series , Not only rely on one product to win the world .” Yu Kexin, vice president of sales of Volvo car Greater China sales company, said that Yu Kexin, vice president of sales of Volvo car Greater China sales company, said , In recent years, Volvo brand “ Not much promotion ”, Give major interests to customers , Instead of fighting a price war on the dealer side . He thinks that , Volvo brand is on the right track , As long as you keep good communication with dealers , Put the product on the market normally , You can maintain a better profit level .

In the Chinese market , Volvo tried to go through direct sales +4S Store model , Explore a new path . Yu Kexin said , The direct sale mode makes dealers have no cost pressure , At the same time, it can maintain a stable gross profit , Investors are willing to accept this model . The direct sale model itself is very simple , But what Volvo wants to achieve is the combination of online and offline . According to official figures , Volvo increased... In the first half of the year 20 home 4S shop , Form a nationwide 281 Offline sales outlets .

source : Car home

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