current position：Home>Dead crabs are sold as live crabs. Why do "net red" restaurants often "roll over"?
Dead crabs are sold as live crabs. Why do "net red" restaurants often "roll over"?
2021-08-27 19:14:58 【Red Net】
8 month 23 Japan , The reporter found that , Fat brothers are flaunting “ The food is fresh ” The chaos behind ： The live crab that is being killed is the one that was slaughtered the day before “ Overnight crab ”; After simple processing, the expired and deteriorated potatoes are sent to the table again ……（8 month 23 Japan 《 The Beijing news 》）
However, this is not an example , Recently, there have been many “ online celebrity ” Catering brands have attracted extensive attention due to food safety problems . from “ online celebrity ” Snack Wallace fried chicken 、 Yang Guofu spicy hot to “ online celebrity ” Milk tea Naixue's tea 、 Snow Ice City , Cockroaches are rampant 、 The normal use of spoiled food is common in the back kitchen of these brand stores . This is also worrying , Whether the potential food safety problems exposed by catering enterprises are individual cases or just the tip of the iceberg ？
Food safety is the lifeline of catering enterprises .“ online celebrity ” The primary reason why catering has lost its bottom line is the absence of Supervision . By analyzing the recent food safety incidents, we can find , Most of the time is conducted by investigative journalists or we media , Only a few have found problems through comprehensive investigation by the market supervision department . thus it can be seen , Local governments often don't pay enough attention to food safety supervision, which consumes a lot of human and material resources . Regarding this , Local governments should increase the investment of supervision funds , Improve the inspection frequency and quality , Improve the reward reporting mechanism , Build a strong defense line for food safety .
secondly , Insufficient punishment also makes “ online celebrity ” The restaurant has repeatedly lost its bottom line . In the face of disclosure , give a narration “ online celebrity ” Most brands issue statements for enterprise self inspection at the first time ,“ Apologize and close down relevant stores for rectification ” It has become a common practice for enterprises to deal with “ tricks ”. It is unknown whether it only stays in a written statement without practical action . The small number of fines also makes “ Food safety ” If this lifeline exists or not . Even new 《 Food Safety Law 》, It is only to raise the lower limit of the fine to 5 Ten thousand yuan . Compared with “ online celebrity ” The restaurant has a daily turnover of tens of thousands , The amount of such a penalty is a drop in the bucket .
The distorted consumption view of diners makes “ online celebrity ” The restaurant ignores the bottom line . Often “ online celebrity ” The restaurant opened , Many consumers are flocking , The restaurant has become a resort for taking photos and punching cards , By “ online celebrity ” The consumption coerced by two words reduces consumers' attention to the food itself . Under the constant praise of consumers , Chain catering enterprises are expanding rapidly , By seizing the market to cater to consumers , It increases the difficulty of management , It exacerbates the overall risk that food safety is difficult to supervise .
“ online celebrity ” There are many cases of short-lived restaurants , But not because “ online celebrity ” The two words lose the foundation of catering enterprises . Whether it's restaurants or tea , If you blindly trample on the bottom line of food safety , Will eventually lose consumers , To be eliminated from the market . The relevant local authorities have filed a case for investigation , I hope these cases can sound an alarm to the catering industry ： The quality of products should be strictly controlled at all times , Stick to the bottom line .
writing / Zhao yuyu （ Chongqing University ）
author[Red Net],Please bring the original link to reprint, thank you.
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