current position:Home>6. In July, the sales volume continued to grow, and the ID. series of Volkswagen Bureau in China achieved initial results

6. In July, the sales volume continued to grow, and the ID. series of Volkswagen Bureau in China achieved initial results

2021-08-27 21:53:05 Electric bond

In recent days, , Volkswagen announced 7 Monthly sales in China , among ID. The total sales volume of series models reached 5810 platform , Compared with last month, it increased by about 70.1%, Continue to show growth . among ID.4 The sales volume of the two models is 3951 platform , Compared with last month, it increased by about 37.9%, SAIC Volkswagen's ID.4 X Sales doubled , Break through the 2300 platform ; and ID.6 Series in FAW Volkswagen ID.6 CROZZ With the blessing of the new listing ,7 Monthly sales volume is 1859 platform , And 6 It increased by about... Compared with the previous month 262.4%. Behind this series of numbers , We can see that Volkswagen's electrification strategy in the Chinese market has achieved initial results .

Mr. Bang thinks , The public did two things right , That's product and marketing . At the product level ,ID.4 and ID.6 The series are popular MEB The first batch of pure electric made under the pure electric platform SUV models . The global delivery of Volkswagen branded electric vehicles in the first half of the year was almost three times that of last year —— Total about 16 Thousands of cars . Include : about 93,000 car BEV(+182%) A contract 66,000 car PHEV(+175%). In the first half of the year , Volkswagen pure electric vehicle ranks first in Europe , The market share is 15.4%, growth 4 percentage .ID.3、ID.4 and e-Up! Ranked among the top 10 sales in Europe .ID.4 It has been listed in Europe for less than six months , In many countries, the sales volume of electric vehicles is the first —— For example, in Ireland and Sweden . It also shows that global consumers are interested in the public MEB Trust of platform and supporting technology .

MEB The platform has many advantages , For example, the batteries are evenly arranged between the front and rear axles , It can make the vehicle have a balanced weight ratio ; The vehicle can achieve “ Four wheels and four corners ” Layout , The riding and loading space in the car can be more spacious , Let each ID. All models of the series have leapfrog performance ; The platform is highly intelligent , The software and hardware have a good fit ,OTA Great potential for upgrading ; Finally, the platform has high adaptability , Be able to change according to different market needs , Effectively reduce vehicle cost , At the same time, it can ensure that the products have excellent quality .

▲  The public MEB platform

Look at it this way ,MEB The platform really meets the needs of Chinese consumers , In particular, it can catch the biggest demand of Chinese consumers for cars : Space , With the opening of the triplets , Ordinary consumers will prefer models with flexible space . At this time, Volkswagen timely introduced compact pure electricity SUV models ID.4 series , At the same time, we will create medium and large-scale pure electricity for the Chinese market SUV models ID.6 series , These two cars enable families with different conditions and needs to choose a high-quality joint venture pure electric SUV models .

▲  The public ID.4 series

▲  The public ID.6 series

Besides , We can still be ID.4 and ID.6 See the dynamic and stable appearance on the ;IQ.Light Matrix headlights 、 human-computer interaction 、IQ.DRIVE L2+ Level of intelligent driving assistance 、AR HUD Augmented reality head up display and other intelligent configuration ; It's easy         Proper seat and chassis adjustment . Although some technologies and design concepts have been equipped on medium and high-end models of many brands , It's not new in the market . However, VW put these technologies and configurations in the beginning of implementing the electric transformation strategy ID.4 and ID.6 On the body , It shows the sincerity of meeting the actual needs of consumers in one step .

▲ IQ.Light Matrix headlights

▲ AR HUD Augmented reality head up display

This may be because Volkswagen will ID. The target users of the series focus on young people and women , Two groups are gradually becoming the core force of car purchase . Mr. Bang thinks , Consumers are getting younger because with the improvement of living standards , More families have         Conditions for the younger generation to buy a car , Young people can also afford the cost of daily car use ; And the increase of female consumers , Except for the second child 、 The release of the three tires makes more women's demand for cars stronger , It also stems from the improvement of Chinese women's social status and discourse power , more “ Sister sister ” I hope to show my personality and independent values by buying a car . According to CCTV Finance 《 A survey of China's beautiful life (2020-2021)》 According to the report ,2020 Women's new spending in , The proportion of automobile consumption increased to 22.28%, Has slightly surpassed men's 22%. in other words , Nowadays, female consumers are interested in buying cars , More positive .

In addition to the fact that the vehicle configuration is more in line with the needs of these two categories of consumers , Volkswagen is still very large in the marketing layer . First ID.4 and ID.6 Our sales model has adopted a combination of online and offline agent marketing model , Consumers can go through “ attachment ID.” Vehicle selection on platform line 、 A car , And then to 4S Store for offline delivery and follow-up service .

in addition , Like SAIC Volkswagen, it has also established in the prosperous sections of many cities ID.Store X Digital exhibition hall , It is now in Hangzhou 、 Chengdu , Three cities in Changsha opened , It is also planned that in a year and a half , In shenzhen, 、 Shanghai 、 Beijing 、 Guangzhou, etc 29 Three key cities were established 40 Many city exhibition halls . These exhibition halls and many new energy brands “ Experience shop ” The effect is the same , Create a fashionable and warm space for consumers , So that people can enjoy relaxed leisure services here at the same time , Experience Volkswagen electrification 、 The charm of Intelligent Technology .

▲  Hangzhou ID.Store X A corner of the digital exhibition hall

▲  Hangzhou ID.Store X A corner of the digital exhibition hall

SAIC Volkswagen has previously said ,ID. In the user community of the series 80 after 、90 The number of after is growing rapidly , Accounting for more than 50% The trend of . In addition, the proportion of female users has also reached 40%, Has been able to hold up ID. Series owner's “ Half the sky ”. This shows that the public ID. A series of the above-mentioned measures have achieved initial success . Next , Volkswagen works together with two joint venture partners , It will also be introduced into the public ID.3 Wait for more models , I believe it will also “ Unlock ” Buy more cars 、 New ways to play with cars and peripheral services . Although Volkswagen is still in the pure electric vehicle market “ Initial growth ” Stage , Even a brand new IP, But Mr. Bang still believes that it can become a trustworthy and excellent brand in the market ,ID. The series will also become an excellent model worthy of favor .

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