current position:Home>Latest news! The merger of Yima and Changma is imminent, and the 4S store may sell new cars of two brands at the same time in September

Latest news! The merger of Yima and Changma is imminent, and the 4S store may sell new cars of two brands at the same time in September

2021-08-28 01:31:00 Youshi automobile

Speaking of Mazda , Consumers call it “ Egl BMW ”, In China for so many years , Whether it's the old horse 6, Or today's ATZ 、 Oncella , Mazda's cars have always been deeply attracting consumers with excellent handling performance . therefore , Many people have also expressed : I'm glad I can buy a model like Mazda in China , Although Mazda's car is not cheap , But there's no need to say . thus , Mazda has become the heart of many people who hold money to buy “ White moonlight ”.

The picture shows an old horse 6

As early as the beginning of this year , About the two Mazda in China ( FAW Mazda and Chang'an Mazda ) The news that car companies announced to merge was revealed . At that time, FAW Mazda officially issued a unilateral statement saying “ No matter ” And for the time being , But according to the information disclosed by insiders , About “ A horse ” And “ Long horse ” The merger is not groundless . therefore , For a time, there was a lot of heated discussion about the merger of Yima and Changma , Some users who want to buy Yima's models are afraid to start new models .

And just recently , Things have finally made new progress . recently , Changan Mazda Automobile Co., Ltd. submitted to the antitrust bureau of the State Administration of market supervision 《 Case of Chang'an Mazda Automobile Co., Ltd. acquiring the equity of FAW Mazda Automobile Sales Co., Ltd 》 Application for , It is expected that after the completion of the proposed equity transaction , FAW Mazda will become a wholly-owned subsidiary of Chang'an Mazda . The following is the transaction of Chang'an Mazda Automobile Co., Ltd. acquiring the equity of FAW Mazda Automobile Sales Co., Ltd , Let's have a look at .

According to the transaction , Changan Mazda Automobile Co., Ltd 、 Mazda Motor Co., Ltd 、 China First Automobile Co., Ltd. and Chongqing Chang'an Automobile Co., Ltd. will sign 《 Capital and share increase agreement 》 And a series of transaction documents . The transaction agreement also states that , Chang'an Mazda will “ equity ” and “ cash ” Acquisition of FAW Mazda Automobile Sales Co., Ltd. held by FAW Group and Mazda for consideration 100% Equity of . If the proposed transaction is completed , FAW Mazda will become a wholly-owned subsidiary of Chang'an Mazda .

Through this equity acquisition agreement, we can see , Changan Mazda's acquisition of FAW Mazda has entered a substantive stage , The rest depends on how the two sides integrate talents in terms of personnel and infrastructure . Besides , Through a FAW Mazda in Changsha 4S We also learned that , The shop 9 It is expected to sell FAW Mazda and Chang'an Mazda brand models at the same time in June , So the merger seems to be close at hand .

I believe many friends will want to ask here : Why are the two car companies clearly selling well , Why suddenly one party is going to buy the other ? Isn't it good to maintain the status quo ?

Actually , Changan Mazda acquires FAW Mazda 、 Integrate Mazda's domestic resources , For Mazda's overall layout and control in China , The advantages outweigh the disadvantages .

Need to know , stay 2020 year , The annual sales volume of FAW Mazda is only 7.9 Thousands of cars , And it's down... Year on year 14.78%. In this year 1-7 month , The sales volume of FAW Mazda is still only 3.64 Thousands of cars , It continued to decline year-on-year 22.6%.

At the model level , FAW Mazda now has only 2 The model is on sale , ATZ and CX-4. stay 7 month , ATZ sells only 1558 car ,CX-4 There is only a 1909 car , The sales performance of both models can be said to be unsatisfactory .

In contrast, Chang'an Mazda , Its models not only have the next generation of oncella 3、CX-5、CX-30、CX-8 As many as four models , In terms of sales performance, it is also better than FAW Mazda's models .

Like Mazda 3 Oncella , Only in 7 I handed over a copy in June 6705 Sales report card of vehicles , This year, 1-7 In January, it also sold nearly 4.8 Ten thousand new cars , The overall performance is also a thriving scene .

as for CX-5, although 7 Month sales and CX-4 Basically all belong to “ Fellow sufferers ”, Also only sold 1950 A new car , but CX-5 After all, it is more suitable for home SUV models . therefore , In the long run ,CX-5 It will be more in line with the car purchase needs of Chinese consumers .

therefore , FAW Mazda merged with Chang'an Mazda , For FAW Group , In fact, it has unloaded a heavy burden . For the entire Mazda brand , It can also better control and realize orderly sales in the domestic market .

Last , The merger of the two joint ventures , In our opinion, it will enrich the models on sale of the two dealers . Previously, only ATZ and CX-4 A horse dealer , Now you can also sell Mazda 3 Anksila and CX-5 as well as CX-8 The models . And Chang'an Mazda can also combine ATZ and CX-4 As a new sales force , The two companies merged , Make sure you have me 、 I have you. , On the bright side, it doesn't seem like a bad thing .

in addition , Through the integration of sales channels , Mazda's overall competitiveness in China will also become stronger , This is for Mazda brand and the majority of horse fans , Undoubtedly, I would like to see more .

in general , If Yima and Chang'an really complete the merger , It's not bad for our consumers . Those who want to buy Mazda's models can still buy , And it's more convenient . The owner of a carriage is worried that there is no room for the subsequent maintenance of the car, and he is completely worried , After all , When the two companies really merge , Whether you're going to grow a horse or a horse , It can do maintenance for you , So it really has little impact on our car owners . General statement , It is estimated that the merger of Yima and Changma is a certainty , Next , Let's wait for both sides to officially announce the final results .( writing / ATV Da Zhuo )

notes : The illustration comes from the network , The rights revert to the author , Thank you !

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