current position：Home>Completely bid farewell to FAW and fully embrace Chang'an. Is the spring of Mazda coming?
Completely bid farewell to FAW and fully embrace Chang'an. Is the spring of Mazda coming?
2021-08-28 03:46:23 【Oriental Information automobile】
At the end of last year , Streaming out on the network “ FAW Mazda will be dissolved ” The news of , Although the news was soon officially reported as “ solemn statement ” no , But the end result is still in the direction of rumors . In recent days, , Changan Mazda Automobile Co., Ltd. submitted to the antitrust bureau of the State Administration of market supervision 《 Case of Chang'an Mazda Automobile Co., Ltd. acquiring the equity of FAW Mazda Automobile Sales Co., Ltd 》 Application for . Upon completion of the transaction , FAW Mazda will become a wholly-owned subsidiary of Chang'an Mazda . In other words , The merger of Chang'an Mazda and FAW Mazda has entered a substantive stage , And according to the dealer , The parties will 9 In January, the company officially merged sales .
in fact , FAW Mazda has been acquired by Chang'an Mazda for a long time . Mazda China official data show ,2020 Mazda's sales volume in China was 214,574 platform , fell 5.8%. among , The cumulative sales volume of Chang'an Mazda is 136,667 platform , A mild increase year-on-year 0.24%, FAW Mazda only sells 77,907 platform , A sharp decline 14.78%. Obviously , FAW Mazda has seriously dragged down Mazda's sales performance in the Chinese market . Get into 2021 year , After internal discussions on the merger have begun , FAW Mazda is more thorough “ Lie flat ”,1-7 The cumulative monthly sales volume is only 36,466 platform , Less than half of Chang'an Mazda .
Behind the decline in sales , There are FAW Mazda's own reasons , There are also problems left over by history . Different from Chang'an Mazda , FAW Mazda is just a sales company , No R & D and production functions , At the same time, Mazda's equity in the joint venture is relatively low , only 40%. When the integration of research, production and marketing cannot be realized and the voice is weak , Mazda's business in China began to favor Chang'an Mazda ,CX-8、CX-30 And other new products are made by Chang'an Mazda . In contrast, FAW Mazda , since 2016 Launched in 2013 CX-4 after , So far, no new models have been launched . And the number of scarce products , It also makes it difficult for FAW Mazda to further its sales .
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