current position:Home>Avita will be an independent portal, and Chang'an Automobile will rush high with two trumps in hand

Avita will be an independent portal, and Chang'an Automobile will rush high with two trumps in hand

2021-08-28 03:57:43 Wechat automobile

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High end is the destiny of independent brands , Among the top independent car companies , geely 、 The Great Wall 、 saic 、 Dongfeng and other brands have launched high-end brands , Only there is no Chang'an car .
 
Recently, the high-end road of Chang'an automobile has finally made new progress ,8 month 23 According to the news released on the th , Plan in 8 month 24 Avita, a new generation of intelligent new energy high-end brand, was officially released on the th . Earlier , Avita technology also plans to introduce investors by increasing capital and shares . Today, , Changan Automobile officially launched a fierce attack on the high-end field .

Avita technology accelerates marketization , Will push 5 A high-end car


If you're not in the auto industry , Should not know about avita Technology , In fact, it is Chang'an Weilai Technology Co., Ltd., a joint venture between Chang'an Automobile and Weilai automobile , Focus on high-end intelligent electric vehicles , In this year 5 It was renamed avita technology in June . In the company , Changan Automobile is the major shareholder , The shareholding ratio reaches 95.38%, Shanghai Weilai Automobile Co., Ltd 4.62%. in addition , Avita technology also works with Huawei 、 Ningde times and other parts enterprises cooperate , To get more technical support .

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Last week, , Changan Automobile announced that avita technology plans to introduce... Through public listing and capital increase 2~5 Strategic investors , It is reported that , Changan Automobile participated in this capital increase in the form of non-public agreement , The way to increase capital and shares is cash , The price per share is consistent with that of external investors .
 
This capital increase and share expansion , What has changed greatly is shareholders' equity . After share expansion , The equity of Chang'an automobile has decreased , The proportion of equity held shall be subject to the transaction results and the actual subscription amount of the capital increasing party .
 
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For Changan Automobile , The greater significance of this share expansion is a big step forward in the high-end strategy , Avita technology is also rapidly becoming market-oriented . Avita technology introduces more strategic partners , It also helps to enhance market competitiveness .
 
According to the plan , Avita technology will be in 8 month 24 Avita, its high-end intelligent electric vehicle brand, was released on the th , And launch... In the next five years 5 models , be based on CHN Architecture to create , The code is E11 The medium SUV It's officially offline , This car is also equipped with Huawei HI Smart car solutions , It is estimated that the battery comes from Ningde era .

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Slow pace , But walk steadily


Compared with other mainstream domestic auto enterprises , The high-end road of Chang'an automobile is really slow , As early as 2016 Around the year , Cobolli gigli led g 、 The Great Wall WEY And other independent high-end brands have been born , In contrast, Chang'an Automobile , At present, there is no high-end brand .
 
In fact, for the high-end brand , Changan Automobile has its own views , It has been said earlier that we must judge the situation when making high-end products , Made with water , Especially when the product power and brand influence have not reached the ideal state , Blind high-end not only can not achieve the expected market , There are even many adverse effects , So in order to avoid more risks , The idea of directly launching more products on the basis of the original brand is more stable .


Changan Automobile does what it says , The high-end method is different from many car enterprises , It is to promote the high-end of the brand with the high-end of the product , In recent years, Changan Automobile aims at cars and SUV The camp launched its flagship models Ruicheng and CS95, Unfortunately, the market response of these two cars did not meet expectations . until 2020 year , Changan Automobile launched a new high-end product series UNI— Gravity , And bring the first product of the series UNI-T after , The achievements of Chang'an Automobile in the high-end market have improved .

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UNI-T Last year, 7 Enter the market in June ,8 Sales in January exceeded 10000 . at present UNI The sequence already has UNI-T and UNI-K Two paragraphs SUV, This year, 7 In January, the total sales volume of the series also exceeded 10000 . This achievement has been very good for independent high-end brands , Link car 7 Monthly sales are only 1.8 Thousands of cars ,WEY The brand is as low as 5 Less than a thousand , The market performance of other high-end brands is lower . You can see ,UNI The market sales volume of the series has been at the leading level in the high-end camp .
 
UNI The success of the sequence has given Changan Automobile great confidence , Decided to launch the high-end brand avita , And the brand release date is advanced from the original end of this year to 8 month 24 Japan . But on avita , We can still see the more conservative approach of Chang'an Automobile , Share the risk equally by introducing multiple shareholders . in addition , Avita's high-end route is also similar to link and WEY The two brands are different , Taking the direction of high-end new energy vehicles .

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Choosing the right time to enter also has a big challenge


High end of independent brand , The timing of entering the market is important , Admission too early is likely to become a martyr , Too late will be eliminated by the times . Now the time for Chang'an automobile to enter the market can be said to be at the right time . First , The market acceptance of independent high-end models is getting higher and higher , Especially new energy models , Wei Xiaoli's rising sales performance is the best proof , And compared to start-ups , Changan Automobile's supply chain and manufacturing system have more advantages , Quality is more guaranteed .
 
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Then, the market environment is also conducive to the development of intelligent new energy vehicles , With the advance of the new four modernizations , Strong support from national policies , Intelligent pure electric vehicles have also ushered in the spring of development .
 
Another point is brand influence , In recent years, the development trend of Chang'an automobile is relatively rapid , This year's sales performance once surpassed Geely , Become the sales leader of the independent camp , In this year 1-7 Moon chip shortage 、 Repeated outbreaks, etc , The market sales volume of Chang'an automobile can still grow against the trend ,1-7 In January, Changan Automobile sales exceeded 137 Thousands of cars , Year-on-year growth 38.4%, Among them, the achievements of Chang'an's independent brands have also exceeded the mark of one million vehicles , achieve 1,099,406 car , Year-on-year growth 46.1%. so to speak , The development of high-end brands of Chang'an Automobile integrates the advantages of time, place and people .

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It is worth mentioning that , Changan Automobile is later than other automobile enterprises to make efforts to high-end, which is also conducive to summing up their own experience , By studying the high-end success and failure of independent brands , Analyze the most suitable path for their own development , Is to build high-end intelligent new energy vehicles .
 
Changan Automobile cooperates with Huawei and Ningde times , It is believed that the vehicle built by avita technology will have excellent performance in terms of intelligent configuration and battery system performance . However, the competition in the field of high-end intelligent new energy vehicles is also very fierce , Except Wei Lai 、 Xiao peng 、 New forces such as ideals , And Baidu 、 Xiaomi and other technology companies , These startups build cars with internet thinking , Not only the model configuration is advanced , The service mode is also more intelligent and efficient , This is a big challenge for Chang'an Automobile .

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Although the high-end brand of Chang'an Automobile came late , But at last , And avita's path is the same as link and WEY The two brands are different , It is aimed at the field of high-end intelligent new energy vehicles , It's a new air outlet , At the same time, avita technology's approach is also relatively stable , Join hands with Huawei and Ningde times , Even more shareholders , Access to advanced technology and battery systems , Better fight in the market , At the same time, it can further reduce the risk of upward impact . But now the high-end new energy vehicle market is also competing , Whether avita can enter the market with UNI As fast and successful as the sequence ?


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