current position:Home>Listing is the focus, 218 horsepower, fuel consumption of 4.8L, double champion of sales volume preservation, and impeccable household

Listing is the focus, 218 horsepower, fuel consumption of 4.8L, double champion of sales volume preservation, and impeccable household

2021-08-28 05:00:41 Oriental Information automobile

In the car market , Each brand or car line has its own tonality . Independent brands rely on cost performance to strengthen their competitiveness , Joint venture brands rely on maturity and stability to step on users' pain points , Luxury brands cater to the consumer market with word-of-mouth and image . You know, creating a perfect brand image is far more difficult than building technology or products , Products or technologies can be achieved in a very short time through the accumulation of human and financial resources , The brand image is formed by a persistent positive attitude and accumulated public praise .

So we can see , Luxury brands in the market are divided into three classes , Like Cadillac 、 Volvo 、 Lincoln and others are divided into two camps , With the primary camp BBA There are very obvious class differences , This also directly causes them, even if they have a price 、 The product has dual advantages , But in terms of sales, it has always been unable to keep up BBA, This is the disadvantage derived from the difference of brand height .

However, in the field of luxury , One brand is a special case , It's Lexus , The market does not clearly distinguish the class of the brand , Put it in the front-line luxury camp , Rich Luxury gene and excellent market reputation seem to have no sense of violation , At the same time, the brand's products also have second-line luxury guide prices , Like lexus ES models , As a luxury C Levels of car , The guided price of the car is 29.49 Ten thousand yuan -48.89 Ten thousand yuan , Far below the same level BBA The models .

Maybe that's why the car is very popular in China , from 2020 It is known from the purchase data of new vehicle compulsory insurance in , lexus ES The total sales volume of the model is 114641 car , And become the first in the sales of luxury brand imported models . meanwhile , lexus ES It is also the one with the highest value preservation rate in the field of large cars in the whole domestic automobile market , According to the data released by China Automobile Circulation Association , lexus ES Model No 1 The annual hedging rate is 97.88%, The first 3 The annual hedging rate is 85.83%, And came to the first place. 5 The car's value preservation rate can still reach 65.39%, You know, in the 5 It can still reach 60% There are only a few of the above models , And it's far above the average of its peers . The hedging rate at the same level is the first 、 The sales volume of imported models ranks first , Sales volume preservation Double Champion , All of them explain the recognition of the car in the front-end and rear markets .

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