current position:Home>Sit down and start selling? The home economics and home repair industry can no longer grow savagely

Sit down and start selling? The home economics and home repair industry can no longer grow savagely

2021-08-28 06:18:27 Beijing daily client

In recent days, , Our reporter found that , The phenomenon of arbitrary charges in the home economics and home repair industry is on the rise again . According to the 12345 The hotline reported ,6 Since January, they have directly complained about the moving company “ raise the price at the transaction location ” It's close 40 rise , Air conditioner 、 Washing machines and other household appliances are repaired on site “ The purchase of services is not in line with the commitment ” The number of complaints is more than 700 rise .

Move and pull goods 、 Nanny hired 、 Electrical maintenance …… The home economics and home repair industry can be said to be the just need of urban life , With the growth of the consumption power of the younger generation , Such demand will continue to soar . However , Compared with the hot demand side , The supply side has been in Savage growth . Moving company “ phoney ”“ Li Kui ” Coexist , Unscrupulous forced buying and selling ; The quality of domestic workers is uneven , abuse 、 Fraud and other scandals abound ; Electrical maintenance has become a huge problem “ black box ”, Fictitious fault 、 Inferior is better than inferior 、 Arbitrary asking price and other means of making profits by using information asymmetry , It has become a common practice in the industry “ Hidden rules ”.

Housekeeping has a long history of chaos , And universal . Here's the head , It is far from a simple quality of service problem , What's more, there's something wrong with the service model . Internet Era , Consumers can't find housekeeping and home repair services without the Internet “ The mediation ” Docking , But almost all kinds of Internet platforms believe that they are just the publishers of information , Not the person in charge of information quality , Lack of binding force on door-to-door service personnel . Profit model with flow as the goal , The more housekeeping and home repair information on the platform is needed , Naturally, the threshold of information release will be reduced in rule design .

Take the home appliance maintenance industry , Individuals only need a mobile phone number and a bank card to release “ Door to door maintenance ” Information , This has led to many halfway monks 、 Assault training “ Half a bucket of water ” Avail oneself of the opportunity to get in .“ Take one vote and run away ” Mentality leads to the maintenance price coming soon , There is nothing to fear when harming consumers . Very low entry threshold for the home economics and home repair industry , Make the whole industry in a scattered and chaotic state for a long time , Even if there are some management measures to regulate , A large number of self-employed people are also rapidly “ Dilution ” Strengthened law enforcement , It makes it difficult to eradicate the chaos in the industry .

Further standardize the domestic maintenance industry and employees 、 The tripartite relationship between consumers , In particular, we need to strengthen the responsibility of the intermediary platform . The reason why many platforms turn a blind eye to fake and shoddy information , Just because you think you're just “ Third party information service platform ”, In addition to the prohibited contents clearly stipulated by law , There is no need to undertake the obligation of prior review , Just delete it afterwards . But the obvious thing is , Consumers choose a platform to find information , The first is to recognize its credit , It is considered that the operator has conducted necessary review on the information appearing on the website . But the problem is , The huge manpower and material resources required for prior audit , Between interest and credit , Platforms tend to prefer the former . In this sense , Clean up the industry , It is far from enough to rely on platform self-examination and business competition , Legislation and regulation need to be more targeted , Increase the punishment for platform violations , Expel bad money to the greatest extent .

Look to the future , With China's urbanization process , The home economics and home repair industry will still be a huge “ Blue ocean ”. Take the legal bottom line as the sound development of the industry “ Empower ”, Our city life will be better .

source Beijing daily client  |  commentator Bao Nan

edit   Zhang Di

The process editor Liu Weili

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