current position:Home>"The first auto parts company in Beijing" has been relocated for many years, but can't escape the digital transformation and upgrading?

"The first auto parts company in Beijing" has been relocated for many years, but can't escape the digital transformation and upgrading?

2021-08-28 16:01:43 New automobile Chronicle

A few years ago , Yes “ The first auto parts company in Beijing ” The Auto Parts City in the western suburbs of Beijing announced its relocation . The auto parts city was founded in 1994 In, he began to operate the auto parts industry , It was once the largest in northern China 、 The most complete Auto Parts City , Annual sales are close to 5 One hundred million yuan .

The auto parts city passes by nearly 20 Years of development , Assembled auto parts supply 、 Car maintenance 、 A series of services such as insurance agency , But in the end, he failed to escape the fate of being relocated .

National current 1000 Many auto parts cities ,300 More than 10000 employees ,“ Digital transformation ” The change brought about may be the most difficult hurdle for them to cross .

01

Four times of transformation and upgrading , Eventually moved

“ That year , The property of Auto Parts City informed that it would not be done in the second half of the year , The contract can only be renewed for half a year . Our minds were blank at first , It's not easy to get a foothold here in Beijing , Now let's move somewhere ?” A once worked in the western suburb Auto Parts City 10 Many years of Volkswagen parts manufacturers say .

according to the understanding of , When the western suburb Auto Parts City was not built , This is a vegetable market . Later, due to the centralized reform and governance of the agricultural trade wholesale industry , In addition, the domestic automobile industry has entered a period of rapid development , It began to be transformed into an auto parts city .

There were... In the western suburb Auto Parts City 750 Merchants around home , It covers several major market segments in the automotive aftermarket . Before the mobilization and relocation of the management room in that year , To all 750 All the merchants have issued a copy 《 Merchant relocation intention form 》.

actually , This watch is like life and death , Or change your industry , Or you can only accept relocation and adjustment . Final , The relocation of these merchants , Trade for trade , A group of merchants moved to Wufang Tianya Auto Parts City, southwest of Wufang bridge at the intersection of Beijing Harbin Expressway and East Fifth Ring Road , Others went to xiguomao Auto Parts City and so on .

Many auto repair bosses may have heard of Wufang Tianya , In fact, this auto parts city has been transformed and upgraded very early , The most important point is elimination and screening .

One of the most noteworthy is that it divides all functional areas in the Auto Parts City , There are also strict entry requirements for brands and merchants . Take automobile decoration and beauty as an example , The commodities of merchants entering the site must meet the conditions for product traceability , At the same time, the market also implements a sampling system for commodities .

Besides , Wufang Tianya has obtained the environmental protection permit and the urban sewage discharge permit , And signed a contract with a third-party company for centralized treatment of waste and dangerous goods , Every day, there are vehicles to collect and transport the waste away , There is also a special person to supervise the merchant to deal with the oil 、 Waste such as filter element .

02

Transformation is multifaceted , It's not just Digital

Back in the last century 80 End of the decade 、90 s , That was the golden age of the auto parts industry , It is also an era of huge profits , At that time, the auto parts business was very simple , As long as you have something on hand , I'm not afraid of no customers .

With the natural formation of spare parts distribution center , The second batch of vendors in the downstream and the owners of terminal auto repair shops are gradually familiar with the way of purchasing accessories from the distribution center , Parts manufacturers also began to specialize in the division of labor . Focus on some familiar suppliers 、 Or focus on specific models 、 Accessory manufacturers for specific types of accessories .

With specialized division of labor, there is a need for mutual cooperation , They gather in a street or a big market to open shops , This is it. “ Auto Parts City ” The prototype of . Auto Parts City's empowerment of auto parts supply chain lies in : A large and comprehensive commodity 、 Merchants transfer goods to each other to facilitate transactions 、 Increase circulation .

meanwhile , It also effectively reduces everyone's inventory cost and information acquisition cost , This type of business has been supported until now , Despite all kinds of changes , But it is still an important purchasing and marketing channel for auto parts .

Due to the increasingly scarce passenger flow 、 Single type of business 、 The hardware facilities are not perfect 、 Not in line with urban planning 、 Backward market management and other reasons , In the last ten years , Beijing and even the famous auto parts market all over the country have failed to escape the fate of relocation . Xiaobian was also in several previous tweets , Have discussed the forced closure or relocation of some nationally famous auto parts cities .

The transformation and upgrading of Auto Parts City , Many people have a one-sided understanding of digitization , Digitization is only one aspect , We will find that many auto parts cities have poor management , Even frequent fires , Aren't these places that need transformation and upgrading most ?

03

Auto parts city transformation, online and offline Integration

In recent years , For the future development of Auto Parts City , In fact, most people's views are negative , Xiaobian concludes that there are two main reasons :

One side , The traditional auto parts city has been a channel in the market for many years , In addition to the inability to make more innovations in the model, there are some “ Indifference to ”, For example, the safety facilities are old 、 There are many merchants and it is difficult to manage 、 Infringement and counterfeiting cases occur from time to time , This directly led to a series of rectification 、 Relocation is even the result of direct transformation .

On the other hand , With the development of automobile aftermarket in recent years “ Repair and integration ” The general trend is coming , The strong bond originally established between terminal auto service stores and auto parts suppliers shows signs of loosening , Internet and big data are more and more used in auto parts supply .

however , Although so many auto parts cities across the country are undergoing reform and transformation , But we still see them in the market . Although at present, auto parts e-commerce has a great impact on this traditional channel , Can exist is reasonable .

In today's fast-growing internet era , The auto parts e-commerce platform can reduce intermediate links to some extent , Let the product really return to its value , But it is too early to say that auto parts e-commerce is the final form of auto parts supply chain , At present, the conditions are not ripe .

We will not discuss how many capital bubbles there are on the road of electricity supplier , But Xiaobian thinks that auto parts city will not be able to bite auto parts e-commerce in the future , Similarly, auto parts e-commerce can not completely swallow the Auto Parts City . What we can meet is , The auto parts supply chain will continue to play games with each other , Finally go online 、 The road of offline Integration .

Only a short while ago , Domestic computer accessories 、 Assembly Market , It is also highly similar to the current auto parts supply market . Think back to the years when Internet e-commerce just started more than ten years ago , Let's go to the computer city to equip computers , Select the graphics card 、 Memory module , When talking about the price with the shop owner , Show him the price of this product on the e-commerce platform , By comparison, we can find that the price of offline physical stores has no advantage .

without doubt , Auto Parts City is no longer the only purchase and sales port of auto parts supply chain , Supply chain platform built by spare parts manufacturers 、 Third party chain auto parts e-commerce platform , Even after the relocation and transformation of Auto Parts City, it does e-commerce , These examples have had a great impact on the traditional Auto Parts City .

But on the road of reform in Auto Parts City , There are also cases of playing the second spring . For example, quanhuitong Auto City , Its overall planning idea will be based on " One core, multiple plates and multiple outlets " Development strategy of , Build an industrial development cluster with northwest road as the axis connecting Dalian airport business district and the bearing area of sports new town , It is expected to rely on this new auto city , Will drive... In the region 500 Many people complete employment .

so to speak , The emergence of quanhuitong Auto Parts City , Formed a local  " Automotive Aftermarket " The gathering place of . It is reported that , Shops are currently planned in this place 170 Multiple , Storage 1 Over 10,000 square meters , office 50 Multiple , And there is a canteen on supporting services 、 Supermarkets and other service centers .

and , It is uniformly planned and managed by the market supervision department , It not only solves the common problem of dirty, messy and poor in the old Auto Parts City , It also directly reduces the maintenance cost of car owners and the procurement cost of terminal auto service stores through regional centralization . so to speak , Such Auto Parts City , At the same time, it meets the needs of the automotive aftermarket industry chain b End ( Auto parts business ) and C End ( End car consumers ) The needs of the two groups .

Relocation of Auto Parts City , It's just the beginning , It is the beginning of change for the industry , For businesses engaged in auto parts business, it may be a new beginning of life .

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