current position:Home>Car recovery! Sales rose by 75% year-on-year, and the cumulative sales have exceeded that of last year

Car recovery! Sales rose by 75% year-on-year, and the cumulative sales have exceeded that of last year

2021-08-29 02:04:02 Oriental Information automobile

Only a short while ago , Legal cars have become a popular car in China , Although Dongfeng Peugeot Citroen has a high probability of being photographed on the road , But it was just an old car a few years ago , Law car 2015 At its peak in China , DPCA ( Dongfeng Peugeot Citroen joint venture factory ) It creates 70.5 Wan's highlight moment , But now annual sales have plummeted to 5 Million vehicles .

The reasons for this are naturally diverse , But the most important thing is , Legal cars have missed the golden opportunity of the blowout development of the domestic automobile market in recent years , And compared with domestic models , Product power has long been different , The latter has strong market competitiveness , It is also further compressing the living space of non mainstream joint venture brands .

however , In recent years , DPCA aware of the crisis , Also started top-down reform , From the management team to the landing of marketing methods , And the launch of new models , They are cooperating with the basic strategy of DPCA's rejuvenation . Now, , It has also achieved good results .

recently , We learned from the official of DPCA , By the end of 8 month 23 Japan , The cumulative sales volume of DPCA has reached 50,277 car , Year-on-year growth 75%, And has exceeded 2020 The achievements of the whole year .

The revival of DPCA has a clear upward trend , And with the Dongfeng Citroen strategic model Versailles C5 X Will be in 9 In the listed , The arrival of the car will further drive the overall sales performance of DPCA .

The specific term , DPCA can quickly regain its upward momentum , It is related to the launch of models more suitable for products in the Chinese market . Dongfeng Peugeot aims at its main force SUV 4008 and 5008 It's upgraded , The appearance and interior design are more exquisite .

Although the driving force is still 1.6T and 1.8T The engine , But the whole gearbox is upgraded to 8AT, The product power of the model is also improved simultaneously , Domestic consumers have increased their trust in the quality and reliability of vehicles .

Dongfeng Citroen brings a new C3-XR, Appearance modeling and interior design have always been the highlight of legal cars , The car is no exception . And Peugeot Citroen also put down its joint venture body , Start a close fight with domestic models , Similarly, price has been used to fight a cost-effective war .

new C3-XR Although it is 1.2T Three cylinder machine , But the market terminal discount has come 3 Ten thousand yuan , Top matching model 10 About 10000 yuan can also be landed , Fit with Honda 、 Compared with mass film , Cost effective .

meanwhile , In order to match the upward pace of the brand , DPCA aims at “ Five heart guard action ” Upgrade again , Introduced the implementation of the first compensation policy 、 One to one tracking service 、 Door to door pick-up and delivery service, etc , Customer satisfaction will also increase .

and , In view of the low maintenance rate of legal system models in previous years , Citroen and Peugeot have also launched price protection policies .

overall , DPCA has shown a strong revival momentum , But at present, in the strong Chinese car market , Whether it can really get out of the quagmire , Re entering the first tier of joint venture brands , We also need time to give the answer .


Reprint please indicate the source : Fast science and technology

# Law car # Psa Peugeot Citroen

editor : If wind

source : Fast science and technology

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