current position:Home>GAC Fick's production and sales volume in April was 0, and Jeep brand has reached the brink of delisting?

GAC Fick's production and sales volume in April was 0, and Jeep brand has reached the brink of delisting?

2022-05-15 04:03:38Car news selection

in recent years , I believe all the friends who are concerned about the rim have found , There are more and more joint venture brands 、 Imported brands have withdrawn from the Chinese market , Renault, for example 、 suzuki 、 Acura, etc , And when time comes 2022 Years later , There are also many news on the Internet that several brands are in a precarious situation in China , It's about to leave China , The brands surrounded by these news include today's protagonists ——Jeep.  

According to the production and sales data released by GAC , Not long ago 3 In the middle of the month, the production and sales volume of GAC Fick company was only 1 car , This data makes people feel confused when they read it , But in the past 4 In January, GAC Fick's sales volume directly became a “-”, We can directly understand this data as 0, Directly realized the year-on-year sales decline 100%. And at present, GAC Fick has only... Brands in operation Jeep One , Therefore, we can directly bring this production and sales data into Jeep In the middle . Then only with two months of production and sales data, it really gives Jeep“ Sentence to death ” Did you? ? Not necessarily .

Although GAC Fick's production and sales data are difficult to look at directly , But actually Jeep The current situation of the brand in China is that the inventory of imported cars will be higher than that of domestic cars . Among the models currently on sale , Guider 、 Free light 、 Commander in chief and commander in chief PHEV They are all produced by GAC Fick , That is, in the conventional sense Jeep Brand domestic models .

And the horse Shepherd 、 Grand Cherokee 、 Wrangler, new energy and gladiator are imported models , and Jeep What is your brand totem ? Obviously, it's the tough off-road model of the Wrangler . And let's think again ,Jeep Who is the audience of the brand ? Obviously keen on off-road “ hardcore ” Consumer groups , So the guider mentioned above 、 Free light and other domestic cities SUV Naturally, car models can't get into their eyes , Hardline off-road vehicles such as horse herders are the models they will choose .

Apart from the high brand loyalty of horse herders' consumer groups , On 4 month 15 The hardline off-road pickup truck launched on the th Jeep Gladiators have also performed very well in the domestic market , Its 50.99 The price of 10000 yuan is not low , And it is understood that this car also needs to choose one 8 You can only pick up the car with an optional package of 10000 yuan , After that, the car will go to 60 It's over ten thousand . But even so , In Xiaobian, I personally visited local Jeep 4S I learned after the store , Gladiator cars are now ordered one by one , Horse herders are basically not worried about selling .

It can only be said that as a brand focusing on the niche market of hardline cross-country ,Jeep With so many years of brand accumulation and accumulation , We still have a large number of loyal fans in China , Even now we go to Jeep You can still find that there will be many consumers who come to see the car in your store , This is enough to prove Jeep The brand is still warm .

But to put it another way , GAC Fick's current situation can indeed be described as walking on thin ice , since 2017 Sales peaked ,2018 By 315 After the roll call at the party , The guide of GAC Fick 、 The sales of free light and other models have suffered a Waterloo , In addition, in recent years, independent brands have been widely used in cities SUV The constant impact of the market , The share of joint venture car enterprises in this market is also shrinking , And joint venture car companies like GAC Fick that have experienced a crisis of trust , The impact will naturally be greater .

At the end

In fact, with the audience accumulated for a long time ,Jeep Brands can still survive in China , also Jeep The insurance volume data of the brand in recent times is also much better than the production and marketing data , It also proves that Jeep The brand still maintains normal operation in China , It's online “Jeep Coming out of China ” At least not for a short time . But on the whole ,Jeep The future in China is still worrying , Without major strategic innovation , I'm afraid it's hard to get back to the top .

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