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playful heart,人皆有之.

年轻人对“玩”focus and commitment,叹为观止.

From the e-sports games,to the blind box figure,Then to Chaowan sneakers and various electronic products,and even higher-end luxury,as long as it can satisfy“悦己”enjoyment needs,Young people never hesitate to take action:根据麦肯锡的《2020年中国消费者调查报告》, “年轻购物达人”about the same age group25%,But it can be contributing to the consumer spending nearly60%的增长.

说到底,young people buy buy buy,突出一个“玩”.mobile game so,Die play so,手机、平板、笔记本,and more expensive products,同样也不例外.

在“playful heart”的驱动下,Young people's next focus,又会落在哪里?

young man loves car,爱什么?

4000万.

According to statistics released by the Traffic Administration of the Ministry of Public Security,这是截至2020年年底,国内18~24岁的年轻一代,The number of people hold a driver's license.

与此同时,根据《2021中国新生代人群汽车兴趣洞察报告》估算,在18~24岁、Among the new generation of Chinese who are interested in cars,75%No vehicle in name.

Considering the complexity of getting a driver's license,And the lottery registration of a long wait,Tens of millions of young people with driver's licenses,revealed to us a clear conclusion:

Young people still love cars.and this hobby,虚位以待.

But young people love the car,and past public opinion“值得买”的车型,But there is a deviation.

根据调查,Of young people are interested in car hanging class content,仅占44.5%——换句话说,traditional car media“动力强、空间大、开出去有面子”car buying preference,Only less than half of the young people have the patience to see through;more than half of the young,How to choose your favorite car,自有一套“离经叛道”的新标准.

同时,More than 40% of China's new generation of car enthusiasts,claim when buying a car in the future,Have a complete decision-making.这也就意味着,Their consumption decision is not affected by their parents、家庭的约束,It's up to personal preference.

那么,young people who love cars,what is love?

在bilibili上,《Top Gear》Always one of the most popular car themed shows;compared to mediocre、Stable review,脑洞清奇、A fancy car show without borders and more unruly,It is the most popular game for young people.

This is the truth that young people love cars:相比于“Have fun on the road”big luxury cars,有个性、more fun car,It is often easier to please the younger generation.

They are not only for old luxury cars、The new forces alike,Acceptance of new technology,It is also more forgiving than the older generation:According to the statistics of the car emperor,从2020年初到2021mid first quarter,Young people on the car vertical platform are paying more and more attention to new energy——It is the nature of young people to embrace progress and change,The automotive consumer sector is no exception.

和老一辈相比,Why Young People's Attitudes To Cars Have Changed So Much?

说到底,The significance of cars to young people,远不仅仅是“代步工具”就能概括的.

Brand is not the point,Personality is the key.正因如此, Modified play car will becomebilibili“汽车”Popular sub-categories under the section,各种ACGThe theme of the pain car video is even more“一键三连”的常客.Even if you know that this kind of gameplay can't be on the road,Or can only be tried in a closed circuit,But young people are still enthusiastic.

说到底,Can be like a mobile phone、The tablet is the same as the notebook, so you can play as you like,This is the core principle for young people to choose their first car in life.understand this rule,Can satisfy the young people play with heart“梦想之车”,才算是迈出了第一步.

When the national game meets the car

A yellow supercar volley,driving upside down,Get to the other end of the map quickly.

这是出现在《和平精英》The scene in front of the player.

这种“反重力”的驾驶体验,Not only the competitive players to shine at the moment,For car players who like to research and verify,Also contains intriguing technical details:and this air shortcut“路特斯动力赛道”命名一致,hanging upside down and driving fast,It is the pure electric supercar owned by Lotus,The actual price of the car is more than2000万的Evija.

《和平精英》The sophistication of the sports car,远不仅仅是“put a model”那么简单.

As one of the three major sports car brands in the world,Outstanding aerodynamics and lightweight body development experience,It's the power of Lotus.In this epoch-making supercarEvija身上,路特斯开创性地应用了全新空气动力学理念——孔隙式设计.所以,在《和平精英》the air track“贴地飞行”,Although there are certain game performance effects,It also reproduces the real extreme car skills.

好玩,cool to run,And cool and convincing.不论是《和平精英》的忠实玩家,Young people still love playing car,都得到了满足.

In addition to representing the ultimate supercarEvija,还有一辆“lifestyle oriented”of mass-produced smart pure electricHyper SUV,路特斯Eletre植入其中.As a newly launched、Models not yet officially launched,《和平精英》of players can try it out in advance.据官方资料显示,The car adopts the industry-leading three-electric structure,拥有零百加速2.95秒、最大905Powerful performance such as horsepower.

不仅仅是“Leading real car”Priority test drive experience,In terms of vehicle battery life guarantees that are critical to the continuity of fun,《和平精英》There is also no shortage of realistic-based details to design easter eggs:

在《和平精英》Stand on a charging station that covers the entire map of the game,We can all see road test,And the charging efficiency is impressive——Another exaggerated interpretation of the game?其实不然,在现实世界中,thanks to all800VBuilt with high voltage architectureEletre,在420kW的超充桩加持下,最快充电5分钟即可行驶120公里(该数据为WLTP测试标准下)以上,最快20分钟内,可以将电量从10%充至80%,This is the wayEletreReal car performance.

“More reliable new energy than imagined”,是《和平精英》Lotus,second impression to players;“Well-documented gaming fun”,则是《和平精英》Additional design details for players.

With the visual effect really catch people play,With logos that can be seen everywhere,《和平精英》In this way, Lotus became popular in the passers-by;除此之外,包括特斯拉、Branded cars including Maserati,同样在《和平精英》left a vivid memory for young players:

All implants《和平精英》real luxury cars,There is only one meaning,“好玩”.

一方面,on car fun,《和平精英》The actual performance of the car did not disappoint young people who love cars,不仅仅是外观,A high level of restoration has also been achieved in the interior of the vehicle;另一方面,Apart from the visual impression,in auditory perception《和平精英》也不马虎,Via live recording or factory audio,After the late perfect engine original,Greatly improved the player's driving experience,Vehicles are no longer just a way to go,It also allows players to experience the fun of driving.

From a concept car stuck at the show stage,To new models that are not common on the road although they have been mass-produced,都可以在《和平精英》Take a test drive;Especially this time LotusEvijaImpressive showcase of core strengths,以及EletreThe exclusive preview experience,让《和平精英》Players found the first experience of new taste.And this infinite possibility of playing the car experience,正是《和平精英》的核心优势之一.

和平精英,连接虚拟与现实

《和平精英》What is the base disk of?

It is a hot mobile game in the world,Awareness is as high as78%of the Chinese youth generation are well-knownIP.is covering China1~5线城市、男女比例6:4Ecological structure of players;是覆盖18~35岁人群.

但《和平精英》的价值,much more than just a game.

越来越多的玩家,开始在《和平精英》中享受“梦想之车”Exclusive driving culture fun.

A tough jeep,flexible“蹦蹦”,以及“独狼”favorite motorcycle,《和平精英》's vehicles have been developed with countless gameplay,Vehicle culture is also taking shape step by step.

经典的“block bridge”、“Get on and off”、“摇车”etc. Tips,These serve outside the gameplay of the game itself,More creative gameplay was born:to passersby“贴膜”、drive with friends、Subject 2 practice, etc.,这也意味着,More players don't care about winning or losing,instead think of it as social、useful supplement to life,《和平精英》It also deeply interprets the car-playing culture in reality.,Build your own harmony、Interesting player vehicle culture.

in this atmosphere,Back to Maserati、兰博基尼、Implantation of luxury cars such as Lotus,Restore the real models of interior,Plus the driving feel of a mobile game,players experience,不仅仅是《和平精英》vehicle in,drive a luxury car、Experience luxury cars with friends,Is in itself a source of great pleasure.

实际上,《和平精英》Linkage with car brands,正是“超级数字场景”real value.

随着技术的不断进步,诞生至今已有60年的游戏,Boundaries are expanding;除了“abstract rules、Simulation of reality、人与人之间的互动”Beyond these classic elements,With a more realistic experience and a freer openness,Today's games are fully capable of carrying diverse cultural content,As a key scene to connect more areas in the real world、功能和服务,Create more considerable social value.

Peace Elite also cooperates with many excellent creators and players,Together to create a free and open gameplay world——“绿洲启元”,The perfect fusion of ecological creation and peaceful technical strength,Move real life into virtual world.今年毕业季,《和平精英》Oasis Qiyuan and School of Animation and Digital Arts, Communication University of China,“场景+体验”double reduction“毕业典礼”,Connect the real life with the virtual world.Cooperation with car brands also follows this logic,《和平精英》The open property of,Its infinite possibilities to create a game universe with car brands.

Break the shackles of virtual and reality models,Let more young players to get rid of path dependence,Let players experience“Cars are not just vehicles,more playmate”, Wide praise new generation vehicles with the player,And have made great achievements in vehicle and driving culture《和平精英》,As we presented an unusual path,A piece of insight into players' car-playing preferences、A new path for players to have fun.