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Strength "Rolling King" Dreamer

2022-08-06 11:44:36WeChat Auto

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导语

Introduction

The birth of the Lantu brand did not start from scratch,Lantu stands on the shoulders of giants,Learned from Dongfeng's many years of experience,Incorporating new practices in the market,Create a new strategy、全新组织机制、全新商业模式和全新团队,以“四新”Advantages quickly integrate into the fierce market competition,Created a late-mover advantage.

作者丨徐进凯、卫金桥

责编丨徐进凯

编辑丨朱锦斌


1000辆、成交均价41.6万、80%的个人用户,This is the latest answer submitted by Lantu Dreamers,If not for capacity constraints,This data will be more beautiful.


简单的几个数字,has deep meaning.


首先41.6Wan's average transaction price not only broke the domesticMPV的天花板,Will also be aimed directly at the el method and other high-endMPV车型,Dreamer with stronger product power and richer configuration,put many highMPV车型,Involved in the upward involution of independent brands.


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其次,80%of individual users choose Dreamer,It also broke the initial industry insiders' high probability of leaving the dreamerBPrediction of the end-to-end large customer market,这在很大程度上说明,Lantu Dreamer in space、动力、智能、舒适、Strength performance in many aspects such as safety,It has already won the attention of a large number of target users,After the pre-sale starts,The number of orders exceeding 10,000 is the best proof.


Why Lantu Dreamers far exceeded industry expectations?because the electric、The concept of intelligence has long sprouted in the minds of consumers,And before the dreamer arrives,MPVThere is no smart electric in the marketMPV可选,Handheld Smart、Electric sharp weapon,Coupled with the support of its hard power in space performance and comfort and safety,Let Lantu Dreamer becomeMPVA must-have new option on the market.


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MPVnew to the market“卷王”


从近两年MPVmarket development,中高端MPVincreasingly favored by consumers,乘联会数据显示,Low-end led by Wuling HongguangMPVModel popularity is declining,赛那、GL8、Alpha and other mid-to-high-endMPVpopularity has risen.


在这种“一升一降”The status quo of lurking behind a very clear signal,Rapid economic development in China,With the continuous improvement of people's living standards,mid-to-high end consumersMPVDemand for upgrades is growing,And this is Lantu、腾势、极氪、Ideal and other brands are vying to deploy mid-to-high-endMPV市场的主要原因.


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with the upcomingMPV车型相比,Lantu Dreamer is a fast and powerful player,As the first smart electric vehicle on the market todayMPV,Arashi figure not only expand the dream homeMPVthe borders of the market,Also played a sample for a group of players later.


同传统MPV相比,Lantu Dreamer not only has a quiet new energy vehicle、平顺的天然优势,It is far ahead in the field of intelligence.


In addition to carrying Qualcomm8155Machine chip can realize the present popular functions,Lantu Dreamer is also the first to carry5GIn-vehicle high-speed entertainment systemMPV车型,Plus it can support the entire vehicleOTAThe characteristics of iterative upgrade,Lantu Dreamer is a smart partner for sustainable growth,引领MPVThe market is entering a new era of intelligent development.


And in many hard powers,Lantu Dreamer is even more powerful than others.不论是3200mmThe super space brought by the super long wheelbase,还是全球首创2000MpaUltra-high security with one-piece thermoformed door knocker,Even the front double wishbone rear multi-link independent suspension matches the comfort change of the air suspension,All push the Lantu Dreamer to the high-endMPVThe market range.


As a domestic high-end electric vehicle built by a central enterpriseMPV,Lantu Dreamer seeks to master the core intellectual property in all aspects from the beginning of planning,目前已拥有超过1100项专利技术,覆盖智能驾驶、新能源技术、整车集成、Vehicle safety and other key technical fields,Broke the foreign brand monopoly for a long timeMPVThe pattern of vehicle manufacturing technology.In addition, it is highly expandable and compatible with pure electric、Advanced architecture of various powertrain systems such as hybrid,And powerful、节能高效、Can convenient arashi sea power system,Let the dreamer have a subversion of traditionMPV市场的实力.


Such a high-end that surpasses AlphaMPV车型,The price is the same asGL8相当,毫不夸张的说,Lantu Dreamer is the momentMPV市场的“卷王”.


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岚图梦想家“新晋卷王”的姿态,not only let a group of traditionalMPV备受煎熬,也让腾势、极氪、ideals and many other vain attemptsMPVBrands with a slice of the market feel the pinch,After all, it is necessary to create a disruptive product,to maintain relatively affordable prices,Not all brands can do it,This requires deep car-building accumulation,而东风53年造车积累,It is the confidence of Lantu dreamers who are disdainful of the heroes.


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时间是最好的答案


“‘蔚小理’月销量已经破万,The monthly sales volume of Lantu is only at the level of one or two thousand vehicles.,Does this mean that Lantu has failed??”When it comes to sales performance,Lantu seems to have become the target of many people's attacks,而在小编看来,Such a conclusion is too arbitrary,After all, building a car is a marathon,A temporary lead doesn't mean you can win,并且相对于“蔚小理”而言,Lantu has a shorter start time.


倘若从2017年底,蔚来旗下首款车型ES8上市开始算起,Weilai has come a long way in the market5年的时间,紧随其后的小鹏、The ideal is near4years of market experience,In the past four or five years of market experience,“蔚小理”几经波折,从2019Nian Li Bin is called the most miserable person,到小鹏G3饱受争议,To this day, ideal accidents are frequent,No one has gone through the initial entrepreneurial period without a hitch.The haze figure since last yearFERR开始交付,Just over a year now,Lantu has stabilized the market performance at the level of 1,000 vehicles,相对而言,This is already a pretty good result..


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最为值得一提的是,compared to sales channels,Lantu is not as good as the first“蔚小理”布局广泛.数据显示,截至目前,蔚来、The number of Xpeng dealers is approaching400家,ideal is close250家,The Lantu space has only97家,And a large part is just starting business,unable to match the already established scale“蔚小理”相提并论,This reality also led to Lan Tu and“蔚小理”Not in the same horizontal line.


The same system is relatively mature“蔚小理”而言,Lantu still has huge room for development,随着时间的推移,Lantu will be able to gradually tie in with many pioneers in terms of system capabilities,It is relatively fair to discuss market performance at that time..


In addition to the fact that system capabilities take time to develop,The charm of Lantu's mature car companies will also pass the test of time,to achieve better results.


“The birth of the Lantu brand did not start from scratch,Lantu stands on the shoulders of giants,Learned from Dongfeng's many years of experience,Incorporating new practices in the market,Create a new strategy、全新组织机制、全新商业模式和全新团队,以‘四新’Advantages quickly integrate into the fierce market competition,Created a late-mover advantage.”Just like Lantu Automotive Technology Co., Ltd.CEO卢放所言,“四新”The Lan map takes time to settle,But at the manufacturing level, it has the advantage of standing on the shoulders of giants,This is not only the experience of Lantu's mature charm,It is also the core competitiveness of many new car brands that cannot be surpassed in a short time..


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空悬断裂、Oil leaks due to broken core components……These ideals and controversial products will never appear on Lantu.,This is mainly because Lantu, standing on the shoulders of Dongfeng, has a heart of awe,Excellent product strength is Lantu to show Dongfeng53The best magic weapon for the accumulation of cars,It is also the basis for its long-term competitive advantage..And such accumulated advantages have been initially demonstrated in Lantu Dreamers.,随着时间的推移,The charm of Lantu's mature car companies,Will be recognized by more consumers.



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THE END

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