Every reporter: Li Shuo Every editor: Pei Jianru

Mercedes-Benz's road to "full electric" is accelerating across the board.

A few days ago, Mercedes-Benz (hereinafter referred to as "Mercedes-Benz"), the first domestic Mercedes-EQ model based on the EVA pure electric platform, the new EQE has been rolled off the assembly line in Shunyi Plant and will be released on July 7.The pre-sale will officially open on the 25th.It is understood that the new car launched a total of 3 models, the pre-sale price of 530,000 to 590,000 yuan.

Image source: Photo courtesy of the company

In May of this year, Mercedes-Benz released the brand's latest strategic plan, proposing that it will further focus on luxury and upgrade its product lineup.In terms of product planning, Mercedes-Benz divides the existing models into three major matrices: high-end luxury, core luxury and new generation luxury.Mercedes-Benz said that more than 75% of its investment in the future will be used to develop the most profitable segment products, and it plans to increase the sales share of high-end models by about 60% by 2026 compared with 2019.

There is a view that, as the main model of the "core luxury" matrix of the Mercedes-Benz brand, the launch of the new EQE in the Chinese market will further enrich the brand's pure electric family in China.It is understood that, as the first domestic model based on the EVA pure electric platform, the three electric systems of the new EQE are all produced in Beijing Benz.In terms of battery, the new car is equipped with NCM811 power battery cells with a total capacity of 96.1 kWh. Under the CLTC operating condition, the pure electric cruising range can reach up to 752 kilometers.

In fact, Mercedes-Benz's transition to electrification has achieved initial results.Official data shows that in the second quarter of this year, Mercedes-EQ products achieved a quarter-on-quarter growth of 28%, of which the EQC pure electric SUV market performed steadily.The market performance climbed steadily, and plug-in hybrid models continued their strong momentum.

Image source: Photo courtesy of the company

According to the plan, Mercedes-Benz will launch a total of 21 new products to the Chinese market in 2022, including 8 new energy products, covering the new EQE, EQS SUV and plug-in hybrids from C-Class, S-Class and other modelsproduct.By 2025, the "new generation luxury" models based on the next-generation modular architecture platform (MMA) and the "core luxury" models based on the MB.EA pure electric platform will also be put into production at Beijing Benz.

Daily Economic News

Daily Economic News