current position：Home>The cheapest Lynk & Co will be replaced by a four-cylinder engine without a price increase, and the competitiveness of the Lynk & Co 06 will increase. Will it sell better?
The cheapest Lynk & Co will be replaced by a four-cylinder engine without a price increase, and the competitiveness of the Lynk & Co 06 will increase. Will it sell better?
2022-09-23 08:36:19【wheel reel】
It is easy to establish a brand, but it is not easy to make a brand truly integrate into the market.In the Chinese brand camp, there are not a few people who want to hit the high-end market, but very few really succeed, including Lynk & Co.
Lynk & Co became an instant hit but currently lacks growth
As a brand that was only established in the second half of 2017, since the first model Lynk & Co 01 was launched, it has now launched six models.By 2021, the cumulative sales volume of Lynk & Co has exceeded 600,000 units, a remarkable achievement.But even so, Lynk & Co has been controversial in recent years, such as Lynk & Co 09, which was expected by 10,000 people before it went public, and finally, due to the high price, no one cared about it.
Lynk & Co 06, as the cheapest model of Lynk & Co, is also unsatisfactory in terms of sales performance, and the average monthly sales since 2022 is also less thanThree thousand vehicles, where is the problem?
Replace three cylinders for four cylinders, can I get back sales?
Although the Lynk & Co 06 is the cheapest Lynk & Co car in terms of price, with a starting price of only 118,600 yuan, the Lynk & Co 06 has two fatalitiesThe problem.
One is in positioning, the official positioning of Lynk & Co 06 is a compact SUV.The length of the Lynk & Co 06 is only 4340mm, and the wheelbase is only 2640mm, which is almost the same as the Honda Binzhi, which is positioned as a small SUV, and does not reach the level of compact SUVs at all.
Although Lynk & Co is an independent high-end brand, there is still a big gap between Lynk & Co 06 and Honda Binzhi.What's more, among the self-owned brands, the starting price of 118,600 yuan can completely buy a standard compact SUV, which has stronger practicability.Lynk & Co 06 has fallen into a state of being too high and too low, and sales will naturally not be too high.
Secondly, when the Lynk & Co 06 was first launched, all models were equipped with a standard 1.5T three-cylinder engine.Even this three-cylinder engine has remarkable performance parameters, with a maximum horsepower of 177Ps and a maximum torque of 255N m, which is comparable to most 1.5T four-cylinder engines.
But as long as it is a three-cylinder engine, it is destined to not sell well in China. It is as strong as Buick and Chevrolet.Not to mention Lynk & Co 06.Although the three-cylinder engine can fully meet the needs of daily car use, the problems of jitter and weak acceleration in the rear section are inherent and cannot be solved at all, further reducing the competitiveness of the Lynk & Co 06.
Lynk & Co also discovered the shortcomings of Lynk & Co 06.The 2023 Lynk & Co 06 series has been replaced with a 1.5T four-cylinder engine, and the performance parameters have also been slightly improved.More importantly, the starting price of the 2023 Lynk & Co 06 is still 118,600 yuan, which can be said to be no increase in volume.
Although the 2023 Lynk & Co 06 has given enough sincerity, it is still very difficult to make the Lynk & Co 06 comeback.After all, the arrival of the four-cylinder engine only solved one of the problems of the Lynk & Co 06, and the first problem still exists.
The BMA platform is the root of Lynk & Co 06's failure to make a comeback
The starting price of Lynk & Co 01 is as high as 179,800 yuan, which is higher than that of many joint venture SUVs of the same level, but many people still pay for it.The Lynk & Co 06 was defeated in the competition with the joint venture SUV of the same level, and was gradually marginalized by the market. The fundamental reason for this is actually the difference in architecture.
The Lynk & Co 01 is built on the basis of the CMA architecture, and the CMA architecture is the foundation of Lynk & Co. All of Lynk & Co's fist models were bornin the CMA framework.The architecture is led by Volvo and jointly developed with Geely. The Volvo XC40 was born from the CMA architecture.That's why it is said that the Lynk & Co 01 is a Volvo XC40 shell replacement car. The Lynk & Co 01, which has the blessing of Volvo genes, naturally has an advantage in the competition with the joint venture SUV of the same level.
As for the Lynk & Co 06, it is actually a product of the BMA architecture, and the BMA architecture is a platform independently developed by Geely and has not been applied to Volvo's related technologies.As for the difference between the two?Refer to the gap between Geely Emgrand L and Xingrui.
It is worth mentioning that Geely Binyue COOL is also based on the BMA architecture, and is highly consistent with Lynk & Co 06 in all aspects, butThe starting price of Binyue COOL is only 99,800 yuan, which is nearly 20,000 yuan cheaper than Lynk & Co 06. More consumers will naturally choose Binyue COOL instead of Lynk & Co 06.
Write at the end
This year is definitely a difficult year for Lynk & Co. Lynk & Co, which has repeatedly set sales records, has accumulated sales in the first 8 months of this year.It was only 107,400 units, a year-on-year drop of 19%.The current Lynk & Co is gradually showing its product weakness. Under the background that the Lynk & Co 09 is marginalized by the market, and the Lynk & Co 01 is also deeply affected by the negative impact of "cutting corners", I want to rely on replacing the Lynk & Co 06 with a four-cylinder engine.It is obviously a bit unrealistic to come to achieve a turnaround.
author[wheel reel],Please bring the original link to reprint, thank you.
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