current position：Home>Self-owned brand cars are becoming more and more expensive. Are consumers taking advantage or car companies making money?
Self-owned brand cars are becoming more and more expensive. Are consumers taking advantage or car companies making money?
2022-11-24 21:24:28【exclusive engine】
Once upon a time, domestic cars were synonymous with low quality and cheap.
At that time, most consumers chose cheaper domestic cars based on the principle of "say yes first, then say yes".At that time, domestic independent brands focused on the low-end market.
Of course, not all self-owned brands are willing to "sink" into the low-end market, and many car companies have also made efforts including brand enhancement for their own products.For example, BYD's brand strategy of "having more children is easier to fight", but limited by its own strength at the time, did not succeed.
You must know that the domestic brands at that time could not afford such a high premium in any case. Even if a new car with sufficient product power and quality was built, the high price made consumers unable to buy it.start.
It is gratifying that, as the SUV products of domestic brands shine brightly and gain a group of consumers, independent car companies have regained their confidence.
At the same time, self-owned brands also realize that mastering the core technology will be the key to success in the future.So we can see that domestic brands continue to make breakthroughs in key technical fields including engines, gearboxes, chassis structures, and car-making platforms.
In addition, the design, quality, materials, craftsmanship and other fields of domestic cars have been comprehensively improved, and more and more consumers have begun to change their car buying concepts.The basic attributes they value, such as "skin and durability", are already available in domestically produced cars, and have even exceeded expectations.
With the "leap-forward" development of self-owned brands, the market monopolized by multinational brands and even luxury brands has been loosened, and more and more domestically-produced cars have appeared in it.And the products comprehensively cover the segments of sedan, SUV, and MPV, including traditional fuel vehicles and hot new energy vehicles.
In terms of sedans, such as Hongqi H9, Weilai ET7/ET5, Zhiji L7, BYD Han, Jikr ZEEKR 001, etc., there are more SUVs, such as Tank 300/500, Ideal L9, Weilai ES7/ES6, smallPeng G9 et al.
At the same time, the MPV market also shows signs of "prosperity", such as Trumpchi M8 Grandmaster series, Hongqi HQ9, Jikr ZEEKR 009, Lantu Dreamer, Denza D9, etc.Although the audience in this market segment is relatively small, the launch of these MPVs has indeed caused a storm.
It is noteworthy that independent brands have also begun to set foot in the mid-to-high-end market.For example, BYD has just released its own high-end brand "Looking Up".It will be in the range of 400,000-600,000.
At the same time, the Salon Automobile built by Great Wall, as well as Jidu and Xiaomi are deployed in mid-to-high-end models.It is conceivable that domestically-produced cars in the future will fully develop mid-to-high-end models. By then, mid-to-high-end models will no longer be the exclusive rights of traditional joint venture brands or luxury brands.
So, the more domestic products are sold, the more expensive they are. Are consumers taking advantage or independent car companies making money?
Actually, these two issues cannot be simply summed up in one or two sentences.From the perspective of consumers, generally speaking, consumers make a deliberate decision to buy a car.In addition to the attributes of "high cost performance", domestic brands can increase their volume, and they also have continuously improved sense of quality and overall design. This can be said to be the survival secret of independent brands.
For example, the tank 300 SUV has occupied a place in the field of traditional hardcore off-road vehicles with its unique attributes.You must know that this market has been monopolized by products such as Prado, Patrol, Wrangler, and Defender in the past.
Tank 300 allows consumers to buy a new car that is not inferior to the old hardcore off-road SUV with high configuration at a lower price. Why not do it!
Including BYD Han, Ideal L9, Jikrypton 001, Trumpchi M8 Grandmaster, etc., all follow the principle of high cost performance.Therefore, for consumers, choosing high-end models of domestic brands is, in most cases, value for money, or even value for money.
On the other hand, for independent car companies, it is certain to make money, otherwise how to realize the upgrading of technology.
Earlier car companies such as Geely, Great Wall, BYD, Chery, etc. invested the money they earned in the production field, mastered a more comprehensive and high-quality industrial chain, and more mature production technology, etc., canCost control is very good, and the ability to resist risks is also stronger.However, for the new car-making forces, although the sales volume is also good, there is still some time before the profit "turns positive".
Currently, independent car companies can't just focus on profits. Only by creating products that consumers recognize can they achieve sales growth. By then, making money will be a matter of course.
author[exclusive engine],Please bring the original link to reprint, thank you.
The sidebar is recommended
- Three sets of power, eight configurations, which one of GAC Trumpchi Yingku is worth starting?
- The new Volkswagen Touareg tastes the dignity of its own flagship SUV
- Lotus' first SUV, experience ELETRE first!
- From technical self-reliance to technical self-confidence, how high is the gold content of Nezha Auto's "Hao Zhi"?
- The new choice of scooter, the smart little monster Chery Unbounded Pro is launched, the price starts from 89,900
- Li Xueqin organizes the game, big coffee relatives and friends help out, Ruicheng PLUS appears in "Today's Show"
- Business Exploration: A small town in Canada has become a hot spot in the battery supply chain
- SAIC MAXUS fights hard-core off-road market again: Territory is launched with diesel light hybrid power, with fuel consumption as low as 9L
- Jikrypton responded that it would not follow the trend to make price adjustments; Mazda coupe exposure
- The huge advertisement of the Audi 4S store is calling out to the dealers, and it hurts all the traditional tycoons
guess what you like
The whole series is hybrid, and the new Alison in the store has a radical appearance, simple and avant-garde interior
[Xingdong Private Car Phase 3] The market is back to turbulence, stick to the low-level layout
Geely Xingyue L new model released, it is very cost-effective
[Rong e-Voting · "Easy" to set off] Easy-to-invest leads the investment plan to set sail, and the departure time is scheduled every Thursday. The "index pie snowball" strategy calls you to get on the train~
FAW Toyota's new MPV is here, and the new image makes consumers shine
Honda "Small Crown Road" is here, the interior is very technological and the details are very avant-garde
In the competition for the hegemony of the battery line, "spare tires" appear frequently, who can become the mainstream?
Real shots of Land Rover Lanyun Year of the Tiger Special Edition, a handsome, fun and family-friendly car
The new generation of Honda CR-V is released, its strength should not be underestimated
The real car of the new Audi A6L is exposed, with a strong sense of lines, very sci-fi
- Honda Odyssey also launched a 4-seater version, with appearance, configuration and comfort online at the same time
- Test drive Toyota bZ4X: Although there are not many bright spots, it is still a trustworthy Toyota car
- "Need for Speed Boogie" map like?List of map introduction
- The lowest fuel consumption is 3.8L, and the horsepower reaches 317 horsepower. Are hybrid A-class sedans like this?
- Selling 85,900 yuan Xinyuan Golden Sea Lion new models listed
- The Chaozhou car accident exposed that Tesla cannot be both an athlete and a referee
- Why are extended-range hybrids rarely used in low-end cars?Cognitive Bias Bubbles That Will Burst With A Little Poke
- New car exposure: Wuling version Jimny, ET5 travel version, BYD off-road, which one makes your heart beat?
- Is Auchan X5 PLUS "cutting leeks" or real "strength"?Netizen: 100,000-level first choice!
- The MPV market is surging, why can Alison not fall down for a long time?
- In order to accelerate the process of electrification and intelligence, what has SAIC-GM done?
- Zero run car first stores opened Israel: T03 to deliver local users
- GM plans to launch more than 15 all-electric vehicles in China by 2025
- More than 200,000 to buy a luxury SUV why choose Audi Q3?Peak appearance, strong sense of technology, high configuration!
- Car news: Honda Pilot launched overseas; Chevrolet new car; New Tour Rio official map
- The heart of autonomous driving: millimeter-wave radar-visual fusion perception method (pre-fusion/feature-level fusion/data-level fusion)
- The first choice for the 100,000-class sports SUV, the Auchan X5 PLUS is on pre-order, don’t miss it!
- New Year outback gauge the Toyota RAV4, this configuration also too snap aggro
- SK On's new EV battery factory in Hungary has started installing equipment, supplied by around 20 manufacturers
- Get the prize and get soft!This team from China blew up the track again!
- Get the prize and get soft!This team from China exploded the track again
- In Weifang, Shandong, a car-making unicorn accidentally ran out
- The price of Jianggan Territory is reduced by 7,500 yuan, and the lowest price is only 109,800 yuan
- The medium configuration comes with HUD and 540-degree panoramic images, and the surprises of Ruicheng PLUS are far more than these!
- Zhiku Technology Little Monster Chery Unbounded Pro launched at a starting price of 89,900 yuan
- Why does the way of leading the flagship large five-seater SUV win the hearts of consumers?
- 1 order in 1 second!The new generation of Mondeo technology flagship version is coming, and the manufacturer's guide price is 218,800
- SAIC MAXUS Territory officially listed, priced at 259,800-279,800
- Another success, DF battery flagship store has reached 12 nationwide
- Jeep's new Compass official image released, equipped with 2.0T engine
- Great Wall motors in Brazil GWM brand, harvard H6 PHEV all-wheel-drive models abroad
- How fast does Petal travel?Pull down to search for a taxi
- Taxi rides also need to be "minimalist", and Petal travels immediately with one click
- The 2022 BYD e9 is officially launched, priced at 241,800
- Starting at RMB 239,800, it is equipped with three locks. Is the Beijing BJ60 a luxury SUV or a hardcore off-road vehicle?
- CRRC Zhuzhou rolled off the 200,000th electric drive system product this year
- BYD looks up to the R1 real car: It looks like a Land Rover from the side, and is tougher than the Mercedes-Benz G from the front. Buy it for 1 million?
- Hangzhou SF90 parity sales 4.54 million, straight down 460,000
- The new car made by Jia Yueting will be postponed again!Faraday's net loss narrowed to $100 million in the third quarter
- HUAWEI Machine Test Real Questions Java Realization [Vehicles with the Most Colors] [2022.11 Q4 New Questions]